Director, Marketing Operations
Top Benefits
About the role
ABOUT US
SickKids Foundation, with over 50 years of philanthropic impact is Canada's largest charitable funder of child health research, learning and care, raising over $200 million last year. As a national charity, SickKids Foundation invests in national and international initiatives to benefit children in Canada and around the world. As the fundraising partner to The Hospital for Sick Children (SickKids), we are aligned in supporting Precision Child Health (PCH), the future of tailoring medicine to each child's unique traits so SickKids can diagnose faster, treat smarter, and predict better.
We are driven by our core values of integrity, collaboration, excellence, innovation, and inclusion, with goals of delivering a superior donor experience, investing in our people and culture, driving innovative and sustainable fundraising, and disrupting the market through data and technology.
SickKids Foundation is committed to an inclusive culture by embedding equity, diversity and inclusion in our policies, practices, and behaviours. We aim to build awareness and skills in this area, both internally and with our partners. Our commitment extends to creating a safe, positive work environment. For details on our Equity, Diversity & Inclusion commitment, please click here.
We’re committed to attracting and retaining passionate individuals to help create a healthier future. That’s why SickKids Foundation is looking for a new Director, Marketing Operations.
Description of the Position
The Director, Marketing Operations, will design and lead the operational backbone of the Foundation’s marketing practice: connecting data, process, and performance. This leader acts as the aggregator of marketing intelligence, transforming insights into strategies that improve efficiency, accountability, and growth across all marketing channels.
Key Responsibilities
You will:
- Develop and implement the Marketing Operations framework, roadmap, and processes aligned with the Foundation long-term strategic vision.
- Collaborate with internal partners, including IT and Business Insights teams, to modernize CRM and marketing technology systems.
- Develop and manage holistic measurement frameworks and KPIs, ensuring alignment with business priorities.
- Foster a culture of learning and continuous improvement by ensuring performance is visible to everyone.
- Partner with Analytics and Finance to create automated dashboards and campaign scorecards.
- Lead the annual and quarterly marketing planning process.
- Oversee the digital strategy roadmap, including the vision for SickKidsFoundation.com and ensuring the website evolves as a storytelling, conversion, and data capture platform.
- Oversee paid media strategy and performance.
- Define the digital measurement framework that connects journey analytics (web, media, CRM) to business outcomes.
- Enhance the adoption of MarTech and AI solutions to improve campaign tracking, forecasting, and personalized engagement.
- Establish workflows, governance, and campaign intake processes that improve agility and transparency.
- Lead, coach, and inspire a high-impact marketing operations team, enabling innovation and collaboration.
Qualifications
While we know that for any job posting no one candidate will possess the qualifications being sought in equal measure, below is an outline of the qualifications we believe are important for a candidate to bring to the position or for the successful candidate to develop while in the role:
- 7 -10 years in marketing operations, analytics, or performance management roles.
- Expertise in measurement frameworks, marketing data infrastructure, and CRM ecosystems.
- Demonstrated experience implementing or optimizing MarTech platforms (Salesforce Marketing Cloud, Google Analytics 360, Power BI).
- Strong project-management and collaboration skills.
- Proven experience leading website strategy, redesigns, or content optimization initiatives that improved engagement and conversion.
- Deep understanding of paid media ecosystems (search, social, programmatic) and how they connect to CRM and web analytics.
- Knowledge of digital experience platforms (CMS, GA4, tag management) and how to orchestrate cross-channel data flows.
- Strong ability to translate digital performance insights into creative and media strategies.
- Demonstrated leadership applying equity, diversity and inclusion best practices - leading inclusive teams and practicing EDI principles across all stakeholder and vendor engagements.
- Proven ability to influence senior stakeholders and align cross-functional teams.
- Growth mindset & demonstrated practice of continuous learning and curiosity.
- Demonstrated experience leading innovation - continually seeking innovative approaches and raising the bar on existing processes and deliverables.
- Bachelor’s degree in marketing, Business, Data Analytics, or related discipline.
- PMP or related professional certification an asset.
We’re looking for a passionate individual who is interested in moving the dial and making a difference. We are an environment that looks to attract hardworking and committed people; people who want to challenge themselves and grow with a globally recognized brand that continues to change the world. If this describes you, consider joining our team. We look forward to reviewing your application.
Total Compensation Package
Expected Hiring Salary Range: $132,767.00 – $165,958.00; with the ability to progress to a maximum of $190,853.00. To ensure fair and equitable pay at SickKids Foundation, placement on the salary range will be based on your years of experience, skills, and qualifications relevant to the Director, Marketing Operations.
To help you lead in the fight for kids’ health and to support your health, wellness, and career growth, in addition to competitive compensation, we offer a comprehensive benefit package (includes a flex benefit plan), tuition reimbursement, flexible work arrangements, pension plan and birth parent/parental top up – to name a few!
Position Status**:** Permanent Full-Time;
Hours: Hybrid work model: minimum two days per week in-office (Tuesday and Wednesday).
Available To: Internal and External Candidates
Available: Immediately; this posting is for an existing vacancy.
Date Posted: April 14, 2026
Deadline: April 20, 2026.
Screening and interviews may begin prior to the posting close date. We encourage early applications.
How to apply: Please apply on-line by visiting our website: https://www.sickkidsfoundation.com/careersandvolunteers
Please note that automated tools, including artificial intelligence, may be used to support the pre-screening of applications as part of our recruitment process.
SickKids Foundation is committed to its people and the talents, capabilities, and perspectives they bring to our mission. We live that commitment by being open and accessible to all, by valuing and respecting every individual, and by equally supporting every employee. As an organization proud to have joined the BlackNorth Initiative’s CEO pledge, we uphold our commitment by inviting and encouraging individuals from diverse lived experiences from Black, Indigenous, communities of colour, people with disabilities, 2SLGBTQIA+ community and all candidates who may contribute to the further diversification of the Foundation’s community.
Candidates who require accommodation during the recruitment process should contact the People & Culture team at: recruitment@sickkidsfoundation.com
Not the right fit? Search for Director, Marketing Operations jobs in Toronto, ON
About The Hospital for Sick Children
The Hospital for Sick Children (SickKids) is recognized as one of the world’s foremost paediatric health-care institutions and is Canada’s leading centre dedicated to advancing children’s health through the integration of patient care, research and education. Founded in 1875 and affiliated with the University of Toronto, SickKids is one of Canada’s most research-intensive hospitals and has generated discoveries that have helped children globally.
Its mission is to provide the best in complex and specialized family-centred care; pioneer scientific and clinical advancements; share expertise; foster an academic environment that nurtures health-care professionals; and champion an accessible, comprehensive and sustainable child health system.
SickKids is a founding member of Kids Health Alliance, a network of partners working to create a high quality, consistent and coordinated approach to paediatric health care that is centred around children, youth and their families.
SickKids is proud of its vision of Healthier Children. A Better World.™
Similar jobs you might like
Director, Marketing Operations
Top Benefits
About the role
ABOUT US
SickKids Foundation, with over 50 years of philanthropic impact is Canada's largest charitable funder of child health research, learning and care, raising over $200 million last year. As a national charity, SickKids Foundation invests in national and international initiatives to benefit children in Canada and around the world. As the fundraising partner to The Hospital for Sick Children (SickKids), we are aligned in supporting Precision Child Health (PCH), the future of tailoring medicine to each child's unique traits so SickKids can diagnose faster, treat smarter, and predict better.
We are driven by our core values of integrity, collaboration, excellence, innovation, and inclusion, with goals of delivering a superior donor experience, investing in our people and culture, driving innovative and sustainable fundraising, and disrupting the market through data and technology.
SickKids Foundation is committed to an inclusive culture by embedding equity, diversity and inclusion in our policies, practices, and behaviours. We aim to build awareness and skills in this area, both internally and with our partners. Our commitment extends to creating a safe, positive work environment. For details on our Equity, Diversity & Inclusion commitment, please click here.
We’re committed to attracting and retaining passionate individuals to help create a healthier future. That’s why SickKids Foundation is looking for a new Director, Marketing Operations.
Description of the Position
The Director, Marketing Operations, will design and lead the operational backbone of the Foundation’s marketing practice: connecting data, process, and performance. This leader acts as the aggregator of marketing intelligence, transforming insights into strategies that improve efficiency, accountability, and growth across all marketing channels.
Key Responsibilities
You will:
- Develop and implement the Marketing Operations framework, roadmap, and processes aligned with the Foundation long-term strategic vision.
- Collaborate with internal partners, including IT and Business Insights teams, to modernize CRM and marketing technology systems.
- Develop and manage holistic measurement frameworks and KPIs, ensuring alignment with business priorities.
- Foster a culture of learning and continuous improvement by ensuring performance is visible to everyone.
- Partner with Analytics and Finance to create automated dashboards and campaign scorecards.
- Lead the annual and quarterly marketing planning process.
- Oversee the digital strategy roadmap, including the vision for SickKidsFoundation.com and ensuring the website evolves as a storytelling, conversion, and data capture platform.
- Oversee paid media strategy and performance.
- Define the digital measurement framework that connects journey analytics (web, media, CRM) to business outcomes.
- Enhance the adoption of MarTech and AI solutions to improve campaign tracking, forecasting, and personalized engagement.
- Establish workflows, governance, and campaign intake processes that improve agility and transparency.
- Lead, coach, and inspire a high-impact marketing operations team, enabling innovation and collaboration.
Qualifications
While we know that for any job posting no one candidate will possess the qualifications being sought in equal measure, below is an outline of the qualifications we believe are important for a candidate to bring to the position or for the successful candidate to develop while in the role:
- 7 -10 years in marketing operations, analytics, or performance management roles.
- Expertise in measurement frameworks, marketing data infrastructure, and CRM ecosystems.
- Demonstrated experience implementing or optimizing MarTech platforms (Salesforce Marketing Cloud, Google Analytics 360, Power BI).
- Strong project-management and collaboration skills.
- Proven experience leading website strategy, redesigns, or content optimization initiatives that improved engagement and conversion.
- Deep understanding of paid media ecosystems (search, social, programmatic) and how they connect to CRM and web analytics.
- Knowledge of digital experience platforms (CMS, GA4, tag management) and how to orchestrate cross-channel data flows.
- Strong ability to translate digital performance insights into creative and media strategies.
- Demonstrated leadership applying equity, diversity and inclusion best practices - leading inclusive teams and practicing EDI principles across all stakeholder and vendor engagements.
- Proven ability to influence senior stakeholders and align cross-functional teams.
- Growth mindset & demonstrated practice of continuous learning and curiosity.
- Demonstrated experience leading innovation - continually seeking innovative approaches and raising the bar on existing processes and deliverables.
- Bachelor’s degree in marketing, Business, Data Analytics, or related discipline.
- PMP or related professional certification an asset.
We’re looking for a passionate individual who is interested in moving the dial and making a difference. We are an environment that looks to attract hardworking and committed people; people who want to challenge themselves and grow with a globally recognized brand that continues to change the world. If this describes you, consider joining our team. We look forward to reviewing your application.
Total Compensation Package
Expected Hiring Salary Range: $132,767.00 – $165,958.00; with the ability to progress to a maximum of $190,853.00. To ensure fair and equitable pay at SickKids Foundation, placement on the salary range will be based on your years of experience, skills, and qualifications relevant to the Director, Marketing Operations.
To help you lead in the fight for kids’ health and to support your health, wellness, and career growth, in addition to competitive compensation, we offer a comprehensive benefit package (includes a flex benefit plan), tuition reimbursement, flexible work arrangements, pension plan and birth parent/parental top up – to name a few!
Position Status**:** Permanent Full-Time;
Hours: Hybrid work model: minimum two days per week in-office (Tuesday and Wednesday).
Available To: Internal and External Candidates
Available: Immediately; this posting is for an existing vacancy.
Date Posted: April 14, 2026
Deadline: April 20, 2026.
Screening and interviews may begin prior to the posting close date. We encourage early applications.
How to apply: Please apply on-line by visiting our website: https://www.sickkidsfoundation.com/careersandvolunteers
Please note that automated tools, including artificial intelligence, may be used to support the pre-screening of applications as part of our recruitment process.
SickKids Foundation is committed to its people and the talents, capabilities, and perspectives they bring to our mission. We live that commitment by being open and accessible to all, by valuing and respecting every individual, and by equally supporting every employee. As an organization proud to have joined the BlackNorth Initiative’s CEO pledge, we uphold our commitment by inviting and encouraging individuals from diverse lived experiences from Black, Indigenous, communities of colour, people with disabilities, 2SLGBTQIA+ community and all candidates who may contribute to the further diversification of the Foundation’s community.
Candidates who require accommodation during the recruitment process should contact the People & Culture team at: recruitment@sickkidsfoundation.com
Not the right fit? Search for Director, Marketing Operations jobs in Toronto, ON
About The Hospital for Sick Children
The Hospital for Sick Children (SickKids) is recognized as one of the world’s foremost paediatric health-care institutions and is Canada’s leading centre dedicated to advancing children’s health through the integration of patient care, research and education. Founded in 1875 and affiliated with the University of Toronto, SickKids is one of Canada’s most research-intensive hospitals and has generated discoveries that have helped children globally.
Its mission is to provide the best in complex and specialized family-centred care; pioneer scientific and clinical advancements; share expertise; foster an academic environment that nurtures health-care professionals; and champion an accessible, comprehensive and sustainable child health system.
SickKids is a founding member of Kids Health Alliance, a network of partners working to create a high quality, consistent and coordinated approach to paediatric health care that is centred around children, youth and their families.
SickKids is proud of its vision of Healthier Children. A Better World.™