About the role
Notified, Your Story Begins Here
We are Notified, the only technology partner dedicated to both investor relations and public relations professionals. We help our clients control and amplify the corporate narrative. Our fully integrated PR and IR platforms streamline every step from press release distribution, media targeting, and analytics to IR websites, earnings and investor events, and regulatory filings. Powered by GlobeNewswire, one of the largest and most trusted newswire distribution networks for over 30 years, we empower communicators to inform a better world.
Notified is an affiliate of Equiniti Group Limited (EQ), a fintech that connects the future of capital, communications, and governance — building trust and confidence in every market we serve.
Summary Notified’s Marketing team builds the programs and digital experiences that create measurable revenue impact, and our website is at the center of it. We are looking for a Web Marketing Manager who understands that a website is not just a digital property to maintain, but a performance channel to optimize. This is a hands-on, data-driven role for someone who can turn traffic into engagement and pipeline. You will own one of the company’s most important revenue channels, with direct accountability for website-driven pipeline contribution. Candidates with Answer Engine Optimization (AEO) knowledge will be highly considered.
Location This role will be based in our Toronto office located at 155 University Avenue. This role offers in person collaboration and flexibility to work from home.
What Part You Will Play in Our Growth Web Strategy, Performance & Growth Own the strategy and performance of Notified.com and GlobeNewswire.com web properties as core growth channels, focusing on brand awareness, demand generation, and lead capture Drive measurable improvements in traffic, engagement, and conversion with a focus on pipeline contribution Translate business priorities, campaigns, and GTM motions into high-performing digital experiences SEO, AEO & Organic Visibility Lead SEO strategy across properties, improving rankings and organic performance for priority pages Expand beyond traditional SEO into Answer Engine Optimization (AEO), including structured data, entity optimization, and AI crawler visibility Adapt web strategy to a zero-click search environment, ensuring brand visibility both on and off-site Website Experience & Conversion Optimization Optimize UX/UI, page structure, messaging, and user flows to improve engagement and conversion rates Partner with Content and Product Marketing to align site experience with audience needs and search intent Develop and test landing pages, templates, and conversion paths that support campaign performance Analytics, Reporting & Platform Management Own website analytics and reporting across platforms (e.g., Google Analytics, Looker Studio, Google Search Console) Build standardized dashboards, scorecards, and KPI frameworks to track performance Deliver clear, actionable insights and recommendations to inform roadmap and optimization priorities Team Leadership, Operations & Collaboration Manage internal web resources and workflows to support execution and delivery, and partner closely with external agencies for development, optimization, and scale Collaborate across Growth Marketing, Content, Product Marketing, Sales, and Design teams Act as the internal expert on web performance, sharing insights and recommendations across stakeholders
Required Knowledge and Skills Education: Bachelor’s degree from an accredited college or university with major coursework in communications, journalism, media, public relations, or digital marketing, or a related field required. Equivalent work experience in a similar position may be substituted for educational requirements.
Experience: 4 years of experience in web marketing, digital marketing, or website management, ideally in B2B SaaS or communications/technology, with a proven track record of driving measurable growth in website traffic, engagement, and conversion Strong understanding of SEO, with exposure to AEO or evolving search trends, and an understanding of AI-driven search and zero-click environments Hands-on experience with Drupal CMS, or similar enterprise CMS platforms, and proficiency in Google Analytics, SEMrush, Google Search Console, Looker Studio, or similar tools Strong analytical mindset with the ability to translate data into actionable insights Excellent project management and cross-functional collaboration skills
Nice to Have Familiarity with HubSpot, Salesforce, and Tableau Curiosity, experimentation, and testing of AI applications Experience managing multi-language or global websites Exposure to conversion rate optimization (CRO) and testing approaches
Our salary range for this role is $85,000 – 95,000 CAD and is commensurate with experience, skills and location.
Why You Will Love Working Here EQ is recognized as a Top Employer in US, UK and India! Together we offer more than a job, we offer a place to grow. Through hands-on experience, real-world projects, and access to industry-leading tools, you’ll have what you need to build a meaningful career. You’ll join a diverse, global team united by innovation, collaboration, and a shared passion for what we do. With flexible work options, competitive pay, wellness benefits, and a people-first culture, we support your success - both at work and beyond.
Come and join us — let’s grow together.
Not the right fit? Search for Web Marketing Manager jobs in Toronto, Ontario, Canada
About Notified
We are Notified, and your story goes here. It starts with GlobeNewswire, which for more than 30 years has been the globally trusted press release distribution and regulatory filing service to leading organizations. From there, gain deeper audience insights with our world-class media and social monitoring tools, and elevate shareholder confidence with our award-winning investor relations solutions, so that you—the modern PR, IR and marketing pro—are well-equipped to engage, educate and excite your audience.
Notified is a part of West Technology Group, LLC controlled by affiliates of certain funds managed by Apollo Global Management, Inc. (NYSE: APO).
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About the role
Notified, Your Story Begins Here
We are Notified, the only technology partner dedicated to both investor relations and public relations professionals. We help our clients control and amplify the corporate narrative. Our fully integrated PR and IR platforms streamline every step from press release distribution, media targeting, and analytics to IR websites, earnings and investor events, and regulatory filings. Powered by GlobeNewswire, one of the largest and most trusted newswire distribution networks for over 30 years, we empower communicators to inform a better world.
Notified is an affiliate of Equiniti Group Limited (EQ), a fintech that connects the future of capital, communications, and governance — building trust and confidence in every market we serve.
Summary Notified’s Marketing team builds the programs and digital experiences that create measurable revenue impact, and our website is at the center of it. We are looking for a Web Marketing Manager who understands that a website is not just a digital property to maintain, but a performance channel to optimize. This is a hands-on, data-driven role for someone who can turn traffic into engagement and pipeline. You will own one of the company’s most important revenue channels, with direct accountability for website-driven pipeline contribution. Candidates with Answer Engine Optimization (AEO) knowledge will be highly considered.
Location This role will be based in our Toronto office located at 155 University Avenue. This role offers in person collaboration and flexibility to work from home.
What Part You Will Play in Our Growth Web Strategy, Performance & Growth Own the strategy and performance of Notified.com and GlobeNewswire.com web properties as core growth channels, focusing on brand awareness, demand generation, and lead capture Drive measurable improvements in traffic, engagement, and conversion with a focus on pipeline contribution Translate business priorities, campaigns, and GTM motions into high-performing digital experiences SEO, AEO & Organic Visibility Lead SEO strategy across properties, improving rankings and organic performance for priority pages Expand beyond traditional SEO into Answer Engine Optimization (AEO), including structured data, entity optimization, and AI crawler visibility Adapt web strategy to a zero-click search environment, ensuring brand visibility both on and off-site Website Experience & Conversion Optimization Optimize UX/UI, page structure, messaging, and user flows to improve engagement and conversion rates Partner with Content and Product Marketing to align site experience with audience needs and search intent Develop and test landing pages, templates, and conversion paths that support campaign performance Analytics, Reporting & Platform Management Own website analytics and reporting across platforms (e.g., Google Analytics, Looker Studio, Google Search Console) Build standardized dashboards, scorecards, and KPI frameworks to track performance Deliver clear, actionable insights and recommendations to inform roadmap and optimization priorities Team Leadership, Operations & Collaboration Manage internal web resources and workflows to support execution and delivery, and partner closely with external agencies for development, optimization, and scale Collaborate across Growth Marketing, Content, Product Marketing, Sales, and Design teams Act as the internal expert on web performance, sharing insights and recommendations across stakeholders
Required Knowledge and Skills Education: Bachelor’s degree from an accredited college or university with major coursework in communications, journalism, media, public relations, or digital marketing, or a related field required. Equivalent work experience in a similar position may be substituted for educational requirements.
Experience: 4 years of experience in web marketing, digital marketing, or website management, ideally in B2B SaaS or communications/technology, with a proven track record of driving measurable growth in website traffic, engagement, and conversion Strong understanding of SEO, with exposure to AEO or evolving search trends, and an understanding of AI-driven search and zero-click environments Hands-on experience with Drupal CMS, or similar enterprise CMS platforms, and proficiency in Google Analytics, SEMrush, Google Search Console, Looker Studio, or similar tools Strong analytical mindset with the ability to translate data into actionable insights Excellent project management and cross-functional collaboration skills
Nice to Have Familiarity with HubSpot, Salesforce, and Tableau Curiosity, experimentation, and testing of AI applications Experience managing multi-language or global websites Exposure to conversion rate optimization (CRO) and testing approaches
Our salary range for this role is $85,000 – 95,000 CAD and is commensurate with experience, skills and location.
Why You Will Love Working Here EQ is recognized as a Top Employer in US, UK and India! Together we offer more than a job, we offer a place to grow. Through hands-on experience, real-world projects, and access to industry-leading tools, you’ll have what you need to build a meaningful career. You’ll join a diverse, global team united by innovation, collaboration, and a shared passion for what we do. With flexible work options, competitive pay, wellness benefits, and a people-first culture, we support your success - both at work and beyond.
Come and join us — let’s grow together.
Not the right fit? Search for Web Marketing Manager jobs in Toronto, Ontario, Canada
About Notified
We are Notified, and your story goes here. It starts with GlobeNewswire, which for more than 30 years has been the globally trusted press release distribution and regulatory filing service to leading organizations. From there, gain deeper audience insights with our world-class media and social monitoring tools, and elevate shareholder confidence with our award-winning investor relations solutions, so that you—the modern PR, IR and marketing pro—are well-equipped to engage, educate and excite your audience.
Notified is a part of West Technology Group, LLC controlled by affiliates of certain funds managed by Apollo Global Management, Inc. (NYSE: APO).