Growth Media Marketing Manager
Top Benefits
About the role
Who you are
- We are on the lookout for a skilled and motivated performance marketer with significant hands on experience in performance marketing channels to join our Growth Marketing team at Instacart
- At least 2-3+ years of hands-on-keyboard experience managing growth marketing campaigns across major platforms (such as Google/ Meta)
- You are a results-driven marketing professional with a strong track record in managing multiple projects and campaigns at a time across different marketing channels
- You have excellent analytical abilities, focusing on optimizing customer acquisition costs, ROAS, ROI and evaluating campaign effectiveness
- You understand how to strategize effectively around goals
- Precision and multitasking in deadline-focused environments come naturally to you
- Bachelor’s degree
- Prior experience working with large product catalogs (10K+ SKUs)
- Prior experience with CPG product marketing
- Experience working in the on-demand economy or agencies
- Experience in a startup or high-growth company
What the job involves
- The Off Platform Growth Media team accelerates top line business growth for Instacart & revenue for advertisers by driving highly qualified traffic to Instacart properties as efficiently as possible. We promote growth across each stage of our customer lifecycle by leveraging performance marketing channels (such as Meta, Google, Pinterest, TikTok, and more)
- This role offers the chance to make a rapid impact by overseeing the performance of acquisition channels across US and Canada
- In this capacity, you will work cross-functionally with various Instacart teams and partners, including Meta, Google, & more, to explore and implement cutting-edge marketing technologies
- Execute advertiser funded campaigns across channels such as Meta, YouTube, PLA (Google Shopping), Pinterest, TikTok and more
- Drive both Instacart and advertiser sales growth by hitting established business KPIs
- Collaborate with Analytics & Data Science partners to implement dashboards for measuring success across campaigns
- Work in conjunction with budget stakeholders to ensure alignment and campaign success in a fast-paced and dynamic environment
- Hands-on responsibility with improving campaign metrics and meeting goals, such as CPA, ROI, ROAS, LTV, and CAC
- Bringing your testing ideas, optimizations, creative experience, and marketing insights to boost our strategies
- Proactively troubleshoot and resolve campaign issues
Benefits
- Wellness Tailored to You: Medical, dental, vision, retirement, life & disability coverage right alongside physical & mental wellness programs, memberships and stipends to keep you and your family feeling your best.
- Family Building Benefits: No matter where you are in your family journey, we support you. Our plans cover modern family planning for all. We offer leave for all parents, flexible working schedules and an active Parents@ community.
- Work From Home Stipend: We help outfit your WFH setup and offer reimbursements so you can be your most productive while at home.
- Flexible Time Off: We all recharge differently. Take the time you need with our flexible time off policy and company-wide Self-Checkouts where we encourage everyone to sign off.
- Learning & Development: Whether you're just starting your career or leading teams, we provide customized L&D programs to help you grow and an annual allowance to pursue your development.
- Future Planning: We have you covered as you plan for your future. 401(k) matching in the US and RRSP in Canada, student loan assistance through Peanut Butter, free Rocket Lawyer membership, SoFi & First Republic financial planning and more.
- Four Year Fill-Up: We encourage our tenured employees to take longer breaks and truly unplug by doing something they love – typically four consecutive weeks around the four year mark.
- Community Connection: Support the communities you care about with volunteer weeks and get involved with our social impact program, Instacart Serves.
- Instacart Express Membership: We help keep your fridge stocked. Unlock grocery discounts with our Instacart Beta app while testing our latest features.
About Instacart
Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners with more than 1,500 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from more than 85,000 stores across North America on the Instacart Marketplace. Instacart makes it possible for millions of people to get the groceries they need from the retailers they love, and for approximately 600,000 Instacart shoppers to earn by picking, packing and delivering orders on their own flexible schedule. The Instacart Platform offers retailers a suite of enterprise-grade technology products and services to power their e-commerce experiences, fulfill orders, digitize brick-and-mortar stores, provide advertising services, and glean insights. With Instacart Ads, thousands of CPG brands – from category leaders to emerging brands – partner with the company to connect directly with consumers online, right at the point of purchase. With Instacart Health, the company is providing tools to increase nutrition security, make healthy choices easier for consumers, and expand the role that food can play in improving health outcomes. For more information, visit www.instacart.com/company.
Growth Media Marketing Manager
Top Benefits
About the role
Who you are
- We are on the lookout for a skilled and motivated performance marketer with significant hands on experience in performance marketing channels to join our Growth Marketing team at Instacart
- At least 2-3+ years of hands-on-keyboard experience managing growth marketing campaigns across major platforms (such as Google/ Meta)
- You are a results-driven marketing professional with a strong track record in managing multiple projects and campaigns at a time across different marketing channels
- You have excellent analytical abilities, focusing on optimizing customer acquisition costs, ROAS, ROI and evaluating campaign effectiveness
- You understand how to strategize effectively around goals
- Precision and multitasking in deadline-focused environments come naturally to you
- Bachelor’s degree
- Prior experience working with large product catalogs (10K+ SKUs)
- Prior experience with CPG product marketing
- Experience working in the on-demand economy or agencies
- Experience in a startup or high-growth company
What the job involves
- The Off Platform Growth Media team accelerates top line business growth for Instacart & revenue for advertisers by driving highly qualified traffic to Instacart properties as efficiently as possible. We promote growth across each stage of our customer lifecycle by leveraging performance marketing channels (such as Meta, Google, Pinterest, TikTok, and more)
- This role offers the chance to make a rapid impact by overseeing the performance of acquisition channels across US and Canada
- In this capacity, you will work cross-functionally with various Instacart teams and partners, including Meta, Google, & more, to explore and implement cutting-edge marketing technologies
- Execute advertiser funded campaigns across channels such as Meta, YouTube, PLA (Google Shopping), Pinterest, TikTok and more
- Drive both Instacart and advertiser sales growth by hitting established business KPIs
- Collaborate with Analytics & Data Science partners to implement dashboards for measuring success across campaigns
- Work in conjunction with budget stakeholders to ensure alignment and campaign success in a fast-paced and dynamic environment
- Hands-on responsibility with improving campaign metrics and meeting goals, such as CPA, ROI, ROAS, LTV, and CAC
- Bringing your testing ideas, optimizations, creative experience, and marketing insights to boost our strategies
- Proactively troubleshoot and resolve campaign issues
Benefits
- Wellness Tailored to You: Medical, dental, vision, retirement, life & disability coverage right alongside physical & mental wellness programs, memberships and stipends to keep you and your family feeling your best.
- Family Building Benefits: No matter where you are in your family journey, we support you. Our plans cover modern family planning for all. We offer leave for all parents, flexible working schedules and an active Parents@ community.
- Work From Home Stipend: We help outfit your WFH setup and offer reimbursements so you can be your most productive while at home.
- Flexible Time Off: We all recharge differently. Take the time you need with our flexible time off policy and company-wide Self-Checkouts where we encourage everyone to sign off.
- Learning & Development: Whether you're just starting your career or leading teams, we provide customized L&D programs to help you grow and an annual allowance to pursue your development.
- Future Planning: We have you covered as you plan for your future. 401(k) matching in the US and RRSP in Canada, student loan assistance through Peanut Butter, free Rocket Lawyer membership, SoFi & First Republic financial planning and more.
- Four Year Fill-Up: We encourage our tenured employees to take longer breaks and truly unplug by doing something they love – typically four consecutive weeks around the four year mark.
- Community Connection: Support the communities you care about with volunteer weeks and get involved with our social impact program, Instacart Serves.
- Instacart Express Membership: We help keep your fridge stocked. Unlock grocery discounts with our Instacart Beta app while testing our latest features.
About Instacart
Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners with more than 1,500 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from more than 85,000 stores across North America on the Instacart Marketplace. Instacart makes it possible for millions of people to get the groceries they need from the retailers they love, and for approximately 600,000 Instacart shoppers to earn by picking, packing and delivering orders on their own flexible schedule. The Instacart Platform offers retailers a suite of enterprise-grade technology products and services to power their e-commerce experiences, fulfill orders, digitize brick-and-mortar stores, provide advertising services, and glean insights. With Instacart Ads, thousands of CPG brands – from category leaders to emerging brands – partner with the company to connect directly with consumers online, right at the point of purchase. With Instacart Health, the company is providing tools to increase nutrition security, make healthy choices easier for consumers, and expand the role that food can play in improving health outcomes. For more information, visit www.instacart.com/company.