Revenue Distribution and Optimization Assistant Manager
About the role
Proud to be 100% Canadian-owned, Northland Properties' are recognized as one of the most trusted names in hotels, restaurants, resorts, sports, construction, and asset management. Our well-known and loved brands have been bringing people together to celebrate unforgettable experiences across Canada, the US, Ireland, and the UK for over 50 years. As Canada’s fastest-growing hospitality group, we believe the foundation of our continued success is our people and their ability to take great care of our guests.
Reports to: Assistant Director of Revenue Management
Salary: Approximately $65,000 annually (commensurate with experience)
Position Summary:
The Revenue Distribution and Optimization Assistant Manager supports Sandman Hotel Group (SHG) in executing and optimizing the company’s Distribution strategy across all channels, including OTA, B2B, and Metasearch partners. This role partners closely with the Revenue Management and Rate teams, distribution partners, and property leadership to ensure connectivity, parity, and channel performance targets are consistently met or exceeded. The position requires strong analytical skills, cross-functional collaboration, and the ability to translate distribution performance into clear actions that protect rate integrity and grow revenue.
Core Competencies:
- Distribution Strategy & Optimization: Applies channel knowledge and optimization levers to maximize performance and protect rate integrity.
- Analytical & KPI Management: Builds and monitors Distribution KPIs (parity, algorithm scores, channel health) and turns insights into action.
- Cross-Functional Collaboration: Aligns with Revenue, Rate, Marketing, Technology, and property teams to execute Distribution priorities.
- Partner Relationship Management: Maintains productive partner relationships and ensures structures, rules, and connectivity standards are upheld.
- Communication & Education: Communicates performance and opportunities clearly; supports field education and adoption of best practices.
- Problem-Solving & Execution: Identifies issues quickly and drives timely resolution to minimize revenue risk and maximize opportunity.
Key Duties and Responsibilities:
Distribution Planning & Execution
- Assist in creating and executing the Distribution plan across OTA, B2B, and Metasearch channels.
- Support ongoing optimization initiatives that improve visibility, conversion, and channel profitability.
KPI Development & Performance Monitoring
- Create, communicate, and optimize Distribution KPIs (parity, algorithm scores, channel performance, connectivity health).
- Monitor trends and report risks/opportunities to the Revenue team, recommending corrective actions where needed.
Property & Department Collaboration
- Communicate and collaborate with properties and internal departments to ensure Distribution KPIs are met or exceeded.
- Provide support and guidance to property teams on distribution best practices that align with SHG standards.
Revenue & Rate Strategy Alignment
- Collaborate with Rate and Revenue Management teams to ensure connections and yields are built and maintained as required.
- Ensure Distribution execution supports revenue strategy, including rate integrity, availability, and promotional alignment.
Distribution Partner Management
- Collaborate with distribution partners to ensure all structures and rules are maintained and performance standards are upheld.
- Address partner issues (connectivity, mapping, content, rate parity, reporting) in a timely manner and document resolutions.
Opportunity Identification & Execution
- Collaborate with the Revenue team on property- and distribution-specific opportunities to improve revenue contribution and efficiency.
- Support partner initiatives and tests that strengthen SHG’s market presence and channel performance.
Field Education & Enablement
- Educate the field on the opportunities presented by each partner and how to leverage them effectively.
- Share best practices, performance insights, and action plans in clear, property-friendly language.
Required Skills and Experience:
- 2–4 years of experience in revenue management, distribution, eCommerce, or a related hospitality analytics role.
- Working knowledge of hotel distribution channels (OTA, B2B, Metasearch) and connectivity concepts (mapping, rate plans, parity).
- Strong analytical skills and comfort working with KPIs, reports, and performance dashboards.
- Excellent written and verbal communication skills; confident engaging with property leaders and external partners.
- Highly organized with strong attention to detail and the ability to manage multiple priorities in a fast-paced environment.
- Proficiency with common hotel systems and tools (RMS/PMS/channel manager/extranet tools) is an asset.
Note:
This description reflects the core responsibilities and competencies expected of the Revenue Distribution and Optimization Assistant Manager role at Sandman Hotel Group (SHG) but is not an exhaustive list of all duties. Flexibility to adapt and respond to evolving business needs is essential.
SUMMATION:
Submission of resume does not guarantee an interview or an actual transfer. Qualified applicants are encouraged to apply, provided they meet the minimal requirements of the applicable skills required.You must be legally entitled to work in Canada to apply as the employer does not have a Labour Market Impact Assessment (LMIA) that would support a foreign worker. Applications will not be accepted via email or in person. We thank all applicants for their interest in Career opportunities with The Sandman Hotel Group, however, only those applicants we wish to interview will receive a reply to their application.**
**ABSOLUTELY NO PHONE CALLS PLEASE**
Sandman Hotel Group is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Sandman Hotel Group does not discriminate on the basis of disability, veteran status or any other basis protected under federal, provincial or local laws. Sandman Hotel Grouptakes seriously its obligations under the Human Rights Code.
At Northland Properties, we are committed to building a network of talented professionals who can help to provide exceptional hospitality experiences. As an equal opportunity employer, we are constantly seeking motivated and enthusiastic individuals to join us in various fields, including Construction, Finance, IT, HR, Marketing, and Support Center. To join our dedicated team and be a part of our thriving hospitality community, explore the exciting career opportunities available at https://northland.ca/careers/.
About Sandman Hotel Group
Be part of Canada's most successful hospitality story with Sandman Hotel Group. Motivated by his family's long-time legacy of taking care of people, our founder Bob Gaglardi opened the first Sandman Inn in 1967 in Smithers, BC, with a vision to build hotels where families could come together and enjoy the best in customer service. Today, our portfolio of hotels includes three tiers: Economy, Select and Premium, with 57 destinations in Canada, three in the United Kingdom, and one in the United States (Plano, Texas). And, we’re always looking to expand our great services to other places cities we want to call home.
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Prenez votre place dans l'histoire de l'hôtellerie la plus réussie au Canada, avec le Groupe hôtelier Sandman. Motivé par une tradition familiale de longue date axée sur le soin des autres, notre fondateur Bob Gaglardi a ouvert le premier Sandman Inn en 1967 à Smithers, (C.-B.), avec la vision de construire des hôtels où les familles pourraient se réunir et profiter du meilleur service client. Aujourd'hui, notre portefeuille d'hôtels comprend trois catégories : Économie, Sélect et Premium, avec 57 destinations au Canada, trois au Royaume-Uni et une à Plano (Texas) aux États-Unis. Nous continuons à agrandir ce portefeuille et étendre nos services exceptionnels dans de nouvelles destinations où nous aimerions créer de nouveaux ‘chez nous’.
Revenue Distribution and Optimization Assistant Manager
About the role
Proud to be 100% Canadian-owned, Northland Properties' are recognized as one of the most trusted names in hotels, restaurants, resorts, sports, construction, and asset management. Our well-known and loved brands have been bringing people together to celebrate unforgettable experiences across Canada, the US, Ireland, and the UK for over 50 years. As Canada’s fastest-growing hospitality group, we believe the foundation of our continued success is our people and their ability to take great care of our guests.
Reports to: Assistant Director of Revenue Management
Salary: Approximately $65,000 annually (commensurate with experience)
Position Summary:
The Revenue Distribution and Optimization Assistant Manager supports Sandman Hotel Group (SHG) in executing and optimizing the company’s Distribution strategy across all channels, including OTA, B2B, and Metasearch partners. This role partners closely with the Revenue Management and Rate teams, distribution partners, and property leadership to ensure connectivity, parity, and channel performance targets are consistently met or exceeded. The position requires strong analytical skills, cross-functional collaboration, and the ability to translate distribution performance into clear actions that protect rate integrity and grow revenue.
Core Competencies:
- Distribution Strategy & Optimization: Applies channel knowledge and optimization levers to maximize performance and protect rate integrity.
- Analytical & KPI Management: Builds and monitors Distribution KPIs (parity, algorithm scores, channel health) and turns insights into action.
- Cross-Functional Collaboration: Aligns with Revenue, Rate, Marketing, Technology, and property teams to execute Distribution priorities.
- Partner Relationship Management: Maintains productive partner relationships and ensures structures, rules, and connectivity standards are upheld.
- Communication & Education: Communicates performance and opportunities clearly; supports field education and adoption of best practices.
- Problem-Solving & Execution: Identifies issues quickly and drives timely resolution to minimize revenue risk and maximize opportunity.
Key Duties and Responsibilities:
Distribution Planning & Execution
- Assist in creating and executing the Distribution plan across OTA, B2B, and Metasearch channels.
- Support ongoing optimization initiatives that improve visibility, conversion, and channel profitability.
KPI Development & Performance Monitoring
- Create, communicate, and optimize Distribution KPIs (parity, algorithm scores, channel performance, connectivity health).
- Monitor trends and report risks/opportunities to the Revenue team, recommending corrective actions where needed.
Property & Department Collaboration
- Communicate and collaborate with properties and internal departments to ensure Distribution KPIs are met or exceeded.
- Provide support and guidance to property teams on distribution best practices that align with SHG standards.
Revenue & Rate Strategy Alignment
- Collaborate with Rate and Revenue Management teams to ensure connections and yields are built and maintained as required.
- Ensure Distribution execution supports revenue strategy, including rate integrity, availability, and promotional alignment.
Distribution Partner Management
- Collaborate with distribution partners to ensure all structures and rules are maintained and performance standards are upheld.
- Address partner issues (connectivity, mapping, content, rate parity, reporting) in a timely manner and document resolutions.
Opportunity Identification & Execution
- Collaborate with the Revenue team on property- and distribution-specific opportunities to improve revenue contribution and efficiency.
- Support partner initiatives and tests that strengthen SHG’s market presence and channel performance.
Field Education & Enablement
- Educate the field on the opportunities presented by each partner and how to leverage them effectively.
- Share best practices, performance insights, and action plans in clear, property-friendly language.
Required Skills and Experience:
- 2–4 years of experience in revenue management, distribution, eCommerce, or a related hospitality analytics role.
- Working knowledge of hotel distribution channels (OTA, B2B, Metasearch) and connectivity concepts (mapping, rate plans, parity).
- Strong analytical skills and comfort working with KPIs, reports, and performance dashboards.
- Excellent written and verbal communication skills; confident engaging with property leaders and external partners.
- Highly organized with strong attention to detail and the ability to manage multiple priorities in a fast-paced environment.
- Proficiency with common hotel systems and tools (RMS/PMS/channel manager/extranet tools) is an asset.
Note:
This description reflects the core responsibilities and competencies expected of the Revenue Distribution and Optimization Assistant Manager role at Sandman Hotel Group (SHG) but is not an exhaustive list of all duties. Flexibility to adapt and respond to evolving business needs is essential.
SUMMATION:
Submission of resume does not guarantee an interview or an actual transfer. Qualified applicants are encouraged to apply, provided they meet the minimal requirements of the applicable skills required.You must be legally entitled to work in Canada to apply as the employer does not have a Labour Market Impact Assessment (LMIA) that would support a foreign worker. Applications will not be accepted via email or in person. We thank all applicants for their interest in Career opportunities with The Sandman Hotel Group, however, only those applicants we wish to interview will receive a reply to their application.**
**ABSOLUTELY NO PHONE CALLS PLEASE**
Sandman Hotel Group is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Sandman Hotel Group does not discriminate on the basis of disability, veteran status or any other basis protected under federal, provincial or local laws. Sandman Hotel Grouptakes seriously its obligations under the Human Rights Code.
At Northland Properties, we are committed to building a network of talented professionals who can help to provide exceptional hospitality experiences. As an equal opportunity employer, we are constantly seeking motivated and enthusiastic individuals to join us in various fields, including Construction, Finance, IT, HR, Marketing, and Support Center. To join our dedicated team and be a part of our thriving hospitality community, explore the exciting career opportunities available at https://northland.ca/careers/.
About Sandman Hotel Group
Be part of Canada's most successful hospitality story with Sandman Hotel Group. Motivated by his family's long-time legacy of taking care of people, our founder Bob Gaglardi opened the first Sandman Inn in 1967 in Smithers, BC, with a vision to build hotels where families could come together and enjoy the best in customer service. Today, our portfolio of hotels includes three tiers: Economy, Select and Premium, with 57 destinations in Canada, three in the United Kingdom, and one in the United States (Plano, Texas). And, we’re always looking to expand our great services to other places cities we want to call home.
//
Prenez votre place dans l'histoire de l'hôtellerie la plus réussie au Canada, avec le Groupe hôtelier Sandman. Motivé par une tradition familiale de longue date axée sur le soin des autres, notre fondateur Bob Gaglardi a ouvert le premier Sandman Inn en 1967 à Smithers, (C.-B.), avec la vision de construire des hôtels où les familles pourraient se réunir et profiter du meilleur service client. Aujourd'hui, notre portefeuille d'hôtels comprend trois catégories : Économie, Sélect et Premium, avec 57 destinations au Canada, trois au Royaume-Uni et une à Plano (Texas) aux États-Unis. Nous continuons à agrandir ce portefeuille et étendre nos services exceptionnels dans de nouvelles destinations où nous aimerions créer de nouveaux ‘chez nous’.