Job Description Summary: Job Description Summary We are looking for a Senior Brand Manager to support our Canadian Nutrition business which includes iconic brands like fairlife, Simply & Minute Maid. You will be an integral part of our nimble team, building short-term & long-term strategies, owning end to end plans & supporting the day-to-day management of expansive portfolio. You will report into the Director of Marketing and work cross-functionally with several teams - Commercial, Sales, Finance, R&D, Legal/ Regulatory & our creative agency partners. The role of this position is to lead our Simply and Kids Juice Box portfolio. What You’ll Do For Us Write short and/or long-term business/brand plans, identifying business objectives, strategies, key initiatives and performance measurements by using insights collected from situation assessment, marketplace information, etc. to deliver brand growth targets. Lead future product pipeline to deliver sustainable revenue and profit by closely working with related functions, such as R&D, Technical, Procurement, Human Insights, Design, Finance, Legal and Commercialization. Develop marketing plans & content deliverables to support strategic initiatives to deliver annual business plan. Develop and communicate written briefs for use by agencies (e.g., creative, advertising, packaging, product development, media, consumer promotions, merchandising, etc.) and direct their work activities to generate concepts for effective execution of marketing programs and objectives. Provide on-going business analysis to identify and prioritize brand-building opportunities by utilizing data-driven insights (e.g., Nielsen, internal cross-functional reports, consumer research reports, competitive analysis, etc.). Own day-to-day management of brand budgets and investment allocation. Presentations of business results to both internal and external stakeholders including senior leaders. Qualifications & Requirements Bachelor’s degree in Marketing, Communications or Business , MBA preferred A minimum of 5 years of experience in brand management is ideal Excellent project management skills, proven track record of leading complex projects with multiple senior stakeholders. Proficient in Nielsen, Numerator and other quantitative research tools and a passion for understanding consumer behavior. Experience working with agencies, managing creative approvals etc. Strong financial acumen and strong business analytics. Strong storytelling & presentation skills. What We Can Do For You Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day. Challenging Work: Our unique system offers constant opportunities to develop world-class skills and the opportunities to grow and develop global brands. Skills Active Listening, Analytical Thinking, Brand Equity, Brand Management, Brand Positioning, Brand Strategy, Collaborative Leadership, Critical Thinking, Cross-Functional Leadership, Data Driven, Financial Acumen, Forward Thinking, Innovation, Marketing Planning, Strategic, Strategic Thinking, Taking Initiative Skills: Analytical Thinking, Brand Architecture, Brand Positioning, Channel Management, Competitive Assessments, Consumer Segmentation, Creative Process, Digital Media Strategy, Group Problem Solving, Leadership, Marketing Strategies, Media Planning, Quantitative Research, Social Media Strategies, SWOT Analysis Pay Range: Canada: 123,000 CAD - 142,000 CAD Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered. Annual Incentive Reference Value Percentage: 15 Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target. Location(s): Canada City/Cities: Toronto Travel Required: 00% - 25% Relocation Provided: No Job Posting End Date: June 30, 2026 Our Purpose and Growth Culture: We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola. The Coca-Cola Company is a global community of passionate employees who are refreshing the world and making a difference every day. Innovation has been at the heart of our story since 1886. It goes beyond new flavors and brands. Learn more about our system and how we’re making an impact. As a global organization, we seek opportunities to embrace and champion progress. Our careers span across functions and are globally connected to give you an unmatched career experience. We’re glad you’ve chosen to explore your next career opportunity with The Coca-Cola Company. Learn more about our hiring process and pick up tips on how to showcase your experience and skills so you can stand out and thrive. The Coca‑Cola global business system is composed of The Coca‑Cola Company (TCCC), its subsidiaries and 225 bottling partners around the world. 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