SALES CHANNEL STRATEGY MANAGER

About telMAX Inc.:

Based in York Region, telMAX is a private equity-backed all fibre digital infrastructure platform that provides a 21st century alternative to traditional telecom networks. Recognized for four consecutive years as Canada’s Fastest ISP with an industry-leading net promoter score of over fifty, telMAX is continuing its rapid growth plan to bring its all-fibre network to residential and business customers across Southern Ontario.

Your Position & How You Will Contribute:

Reporting to the VP, Sales, the Sales Channel Strategy Manager will optimize telMAX’s go-to-market approach across direct, indirect and digital channels, driving subscriber growth, revenue, and customer retention. You will play a key role in shaping how we scale through strategic partnerships, and resellers, ensuring our products and services are well-positioned in an increasingly competitive telecom market.

Responsibilities & Key Duties include:

• Channel Strategy: Design and implement multi-channel strategies (direct, indirect, agent, VAR, and digital) to drive acquisition, penetration, and profitability.
• Partner Enablement: Equip partners with tools, training, marketing assets, and incentive programs to maximize performance and retention.
• Channel Performance & Analytics: Set and track measurable outcomes
• Cross-functional Leadership: Collaborate with Sales, Marketing, Product, and Finance to align channel activities with business goals.
• Tools & Technology: Champion adoption of sales tools and CRM systems (HubSpot, SalesRabbit), designing workflows, dashboards, and partner attribution models.
• Competitive & Market Intelligence: Analyze industry trends, regulatory shifts, and competitor strategies to inform channel decisions.
• Channel Context: Lead a build-from-scratch engine, with some existing partners—clarify the current maturity and growth trajectory for candidates.

Attributes:

• Strategic Thinker: Able to align channel initiatives with overall business goals and anticipate future trends in the telecom landscape.
• Analytical Mindset: Skilled at using data and insights to guide decision-making and optimize channel performance.
• Results-Oriented: Driven by KPIs and measurable business outcomes; consistently meets or exceeds targets.
• Customer-Centric: Understands customer needs and works to enhance the end-to-end experience across all sales channels.
• Adaptable and Agile: Thrives in a fast-moving, ever-evolving environment and adjusts strategies accordingly.
• Influential Communicator: Can present and advocate for ideas with clarity and impact, gaining buy-in from diverse stakeholders.
• Collaborative Leader: Works effectively with cross-functional teams, fostering alignment and shared accountability.
• Commercially Savvy: Has a strong grasp of financial metrics, pricing strategy, and ROI considerations.
• Innovative Mindset: Brings creative thinking to complex challenges and embraces digital transformation opportunities.
• Integrity and Accountability: Holds themselves and others to high ethical and performance standards.

Qualifications:

• 5+ years of channel experience in telecom or adjacent industries (IT, SaaS, managed services, infrastructure)
• Proven track record in building and managing high-performing channel ecosystems
• Experience designing workflows and dashboards in HubSpot and SalesRabbit
• Analytical mindset with proficiency in data analysis, forecasting, and financial modeling
• Exceptional interpersonal and stakeholder management skills
• Experience working with regional telecom resellers or master agents.
• Knowledge of regulatory frameworks and compliance in telecom.
• Familiarity with telecom retail and digital self-service channels.

Education:

• Bachelor’s degree in Business, Marketing, Telecommunications, or a related field (MBA preferred).

ImPACT Values

• Performance & Commitment

We hold ourselves to the highest standards, delivering exceptional results through dedication, accountability, and continuous improvement. Our commitment to excellence drives us to push boundaries, take ownership, and always follow through.

• Agility & Collaboration

We move fast, adapt with courage, and work together to solve challenges. Through empowerment and open communication, we foster a culture where bold ideas thrive. We leverage our collective strengths, achieve shared success and deliver exceptional results for our customers and teams.

• Customer Centricity

In every decision we make, we think through the customer’s lens. We know that anticipating and exceeding their expectations isn’t just good service—it’s the foundation of who we are. By staying deeply connected to our customers’ needs, we build loyalty, enhance our reputation, spark positive word-of-mouth and drive company growth.

• Trust & Integrity

We build trust by acting with integrity, respect, and transparency in everything we do. We communicate with each other openly and presume positive intentions. By upholding these principles, we strengthen relationships, create a culture of respect, and empower teams to succeed together.

Why You Should Join telMAX:

• We are a growing, dynamic organization
• We offer a competitive variable compensation package
• Hybrid positions
• Benefits (Medical, Dental, and Vision)
• Health Spending Account (HSA)
• RRSP matching program

Equity Statement

telMAX Inc. is an equal opportunity employer committed to fostering an inclusive and accessible workplace, welcoming applications from all individuals. In accordance with the Accessibility for Ontarians with Disabilities Act (AODA), accommodations are available on request for candidates during the selection process as well as throughout employment.