Description & Requirements Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

Position Overview

At our core, Electronic Arts is a game maker that connects hundreds of millions of players from around the globe to some of the world’s greatest games. The EA team is driving the strategy and implementation of important initiatives for EA’s players to connect them to one another and to the games they love to play. These initiatives include: the EA app and Franchise-specific webstores.

As a Product Manager for Player Relationship Management, you will be the strategic architect of the player lifecycle. You will build systems that foster deep, long-term relationships with our global community. Your mission is to turn every player interaction into a meaningful, personalized experience that drives loyalty and growth.

Responsibilities

• Lifecycle Strategy: Own the end-to-end player lifecycle strategy, focusing on deeper engagement, retention, and monetization.
• CRM & Automation: Define the roadmap for player-facing CRM tools, automated messaging, and bespoke experiences (e.g. VIP) for our most engaged community.
• Data-Driven Personalization: Sophisticated player segmentation targeting and personalized game content.
• Cross-Functional Collaboration: Collaborate with Marketing and Game Studios to ensure events and communication plans are aligned with key in-game and regional moments.
• Experimentation: Design and execute A/B tests on engagement features, reward structures, and notification strategies to optimize player lifetime value (LTV).

Qualifications

• Experience: 3-5 years of Product Management experience, ideally within gaming.
• Domain Expertise: Understanding of consumer/user lifecycle, and/or CRM systems.
• Analytical Rigor: Metric definitions, analytical tooling and interpretation of complex behavioral data and trends.
• Communication: Ability to translate complex technical or data insights into actionable strategies for both creative and technical teams.

Pay Transparency - North America Compensation And Benefits The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs).

PAY RANGES

• British Columbia (depending on location e.g. Vancouver vs. Victoria) *$100,000 - $139,500 CAD

Pay is just one part of the overall compensation at EA.

For Canada, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full-time employees. Certain roles may also be eligible for bonus and equity.

About Electronic Arts We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.