Senior Analyst, Analytics & Insights
About the role
Purpose of Job The Senior Analyst, Analytics & Insights is responsible for delivering high‑impact analytics, insights, and experimentation support across Customer Contact Center operations (including Care Pod initiatives) and Marketing Science. The incumbent operates with a high degree of autonomy within defined problem spaces, translating business questions into several types of data products like structured analysis, dashboards, data science models. Partnering closely with stakeholders to inform decisions, this role works alongside Data Science teams (internal and external) to ensure analytical outputs are measurable, interpretable, and actionable. This is a hands‑on individual contributor role requiring strong analytical judgment, technical proficiency (SQL, Power BI, Python), and the ability to clearly communicate insights to both operational and growth stakeholders. \n
Main Activities Customer Contact Center & Care Pod Analytics (70%) Deliver analytics and insights for Contact Center performance (SLA, volumes, handle time, repeat contact, channel mix). Build and maintain executive-ready Power BI dashboards and scorecards focused on clarity and decision-making. Conduct root-cause analysis on call/chat drivers using structured and transcript data. Partner with Contact Center leadership and Workforce Management on planning, performance, and operational decisions. Support Care Pod initiatives (chatbots, routing, agent assist) with experimentation, rollout measurement, and impact analysis. Translate prototypes (e.g., Figma) into production-grade analytics solutions, including data modeling and DAX optimization. Act as an AI analytics partner, defining KPIs, monitoring adoption, and embedding insights into workflows. Marketing Science & Growth Analytics (30%) Support analytics across acquisition, onboarding, and lifecycle marketing. Design and analyze A/B and multivariate experiments. Build customer cohorts to evaluate campaign performance, retention, and engagement. Develop dashboards and insights to track marketing performance and identify growth opportunities. Translate findings into actionable recommendations for targeting, channel strategy, and prioritization.
Qualifications 3–5 years in analytics, BI, or data-driven roles (financial services is an asset). Strong SQL and Power BI (data modeling, DAX, dashboard design). Experience with experimentation (A/B testing) and cohort analysis. Proficiency in Python for statistical or analytical work. Ability to analyze structured and unstructured data (e.g., transcripts, NLP tools). Strong stakeholder management with ability to translate data into business insights. Comfortable working cross-functionally (Operations, Marketing, Product, Data Science).
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About EQ Bank | Equitable Bank
Equitable Bank and its digital platform, EQ Bank, are dedicated to driving change in Canadian banking to enrich people's lives. As Canada's Challenger Bank™ and the seventh largest bank by assets, we provide outstanding personal and commercial banking experiences to customers and credit union members across Canada.
Through EQ Bank, our customers have named us one of the top banks in Canada on the Forbes World's Best Banks list since 2021.
Equitable Bank is a proud, wholly owned subsidiary of EQB Inc. (TSX: EQB), a leader in digital financial services.
Equitable Bank: www.equitablebank.ca
EQ Bank: www.eqbank.ca
La Banque Équitable et sa plateforme numérique, Banque EQ, se consacrent à stimuler le changement dans les services bancaires canadiens pour enrichir la vie des gens. Connue comme la Banque Qui DéfieMC, et septième banque en importance au Canada en termes d’actifs, nous offrons une expérience bancaire exceptionnelle aux particuliers, aux entreprises ainsi qu’aux membres des coopératives de crédit dans tout le Canada.
Grâce à nos services, nos clients nous ont nommés au classement Forbes des meilleures banques du monde depuis 2021.
La Banque Équitable est une fière filiale en propriété exclusive d’EQB Inc. (TSX : EQB), un leader des services financiers numériques.
Banque Équitable : www.equitablebank.ca
Banque EQ : www.eqbank.ca
Similar Jobs
Senior Analyst, Analytics & Insights
About the role
Purpose of Job The Senior Analyst, Analytics & Insights is responsible for delivering high‑impact analytics, insights, and experimentation support across Customer Contact Center operations (including Care Pod initiatives) and Marketing Science. The incumbent operates with a high degree of autonomy within defined problem spaces, translating business questions into several types of data products like structured analysis, dashboards, data science models. Partnering closely with stakeholders to inform decisions, this role works alongside Data Science teams (internal and external) to ensure analytical outputs are measurable, interpretable, and actionable. This is a hands‑on individual contributor role requiring strong analytical judgment, technical proficiency (SQL, Power BI, Python), and the ability to clearly communicate insights to both operational and growth stakeholders. \n
Main Activities Customer Contact Center & Care Pod Analytics (70%) Deliver analytics and insights for Contact Center performance (SLA, volumes, handle time, repeat contact, channel mix). Build and maintain executive-ready Power BI dashboards and scorecards focused on clarity and decision-making. Conduct root-cause analysis on call/chat drivers using structured and transcript data. Partner with Contact Center leadership and Workforce Management on planning, performance, and operational decisions. Support Care Pod initiatives (chatbots, routing, agent assist) with experimentation, rollout measurement, and impact analysis. Translate prototypes (e.g., Figma) into production-grade analytics solutions, including data modeling and DAX optimization. Act as an AI analytics partner, defining KPIs, monitoring adoption, and embedding insights into workflows. Marketing Science & Growth Analytics (30%) Support analytics across acquisition, onboarding, and lifecycle marketing. Design and analyze A/B and multivariate experiments. Build customer cohorts to evaluate campaign performance, retention, and engagement. Develop dashboards and insights to track marketing performance and identify growth opportunities. Translate findings into actionable recommendations for targeting, channel strategy, and prioritization.
Qualifications 3–5 years in analytics, BI, or data-driven roles (financial services is an asset). Strong SQL and Power BI (data modeling, DAX, dashboard design). Experience with experimentation (A/B testing) and cohort analysis. Proficiency in Python for statistical or analytical work. Ability to analyze structured and unstructured data (e.g., transcripts, NLP tools). Strong stakeholder management with ability to translate data into business insights. Comfortable working cross-functionally (Operations, Marketing, Product, Data Science).
\n
Not the right fit? Search for Analyst, Analytics & Insights jobs in Toronto, Ontario, Canada
About EQ Bank | Equitable Bank
Equitable Bank and its digital platform, EQ Bank, are dedicated to driving change in Canadian banking to enrich people's lives. As Canada's Challenger Bank™ and the seventh largest bank by assets, we provide outstanding personal and commercial banking experiences to customers and credit union members across Canada.
Through EQ Bank, our customers have named us one of the top banks in Canada on the Forbes World's Best Banks list since 2021.
Equitable Bank is a proud, wholly owned subsidiary of EQB Inc. (TSX: EQB), a leader in digital financial services.
Equitable Bank: www.equitablebank.ca
EQ Bank: www.eqbank.ca
La Banque Équitable et sa plateforme numérique, Banque EQ, se consacrent à stimuler le changement dans les services bancaires canadiens pour enrichir la vie des gens. Connue comme la Banque Qui DéfieMC, et septième banque en importance au Canada en termes d’actifs, nous offrons une expérience bancaire exceptionnelle aux particuliers, aux entreprises ainsi qu’aux membres des coopératives de crédit dans tout le Canada.
Grâce à nos services, nos clients nous ont nommés au classement Forbes des meilleures banques du monde depuis 2021.
La Banque Équitable est une fière filiale en propriété exclusive d’EQB Inc. (TSX : EQB), un leader des services financiers numériques.
Banque Équitable : www.equitablebank.ca
Banque EQ : www.eqbank.ca