COMPANY OVERVIEW

Tourism Calgary is the destination management organization that enthusiastically shares and promotes the story of our friendly Blue Sky City to those near and far. We think big – like, Canadian Rocky Mountain big – using our sales and marketing expertise to drive an annual visitor spend of over $3B for the local economy and advocating for our growing tourism sector, which includes 84,000 Calgarians employed in the industry. From conventions to leisure travel, sports events to music and arts, Tourism Calgary represents the city’s diverse and unexpected experiences, extending our welcoming hospitality to the estimated 8.7 million people who visit Calgary every year. Here, the possibilities are as limitless as our blue skies.

ROLE SUMMARY

Reporting to the Manager, Sport & Business Event Marketing, this role is embedded within Tourism Calgary’s Marketing and Sport, Culture & Major Events teams. The Specialist, Sport Event Marketing will act as a liaison between the sales and marketing teams to support with attracting Sport and Cultural events to Calgary, as well with event rights holders to promote event attendance, raise event profile and to drive destination visitation.

Calgary is well-positioned to dramatically grow the visitor economy by attracting major sport and business events. This role provides an exceptional opportunity to help create economic and social benefits for the community and to help shape Calgary’s future as a top tier event city.

KEY RESPONSIBILITIES

Event Marketing

• Work collaboratively with the Manager, Sport & Business Event Marketing, and the broader marketing team, to support in development, execution, measurement and reporting of sport event-specific marketing programs.
• Work with event organizers to fulfill benefits and obligations laid out in our agreements and contracts.
• Liaise with external and internal teams to identify key marketing and promotional opportunities. Marketing program objectives will include advancing Calgary’s brand, increasing attendance, and activating in our community.
• Develop briefs (including relevant audience insights, event details, etc.) on key events to support in the development and execution of marketing programs.
• Support in development of brand-aligned campaign creative.
• Tracking and reporting on key campaign performance metrics.

Sales Support

• Support sales teams in the development of brand-aligned bid and promotional videos, sales and event activations, and collateral materials.

Partnership and Relationship Management

• Manage key event client, stakeholder and partner relationships.

QUALIFICATIONS & EXPERIENCE

• Minimum of 3-5 years’ experience in marketing.
• Detail orientated and highly organized with the ability to manage projects from inception to completion, prioritize, and meet and maintain deadlines with proven success record.
• Strong relationship management skills.
• Excellent communication skills, verbal and written.
• Adaptive and resourceful with a hunger to learn, flourish and work in a fast paced, challenging and ever-changing environment.
• Excellent creative, strategic, and problem-solving aptitude with the ability to work well independently or as a member of a team or group.
• Experience in event marketing and/or management considered an asset.
• Knowledge of the sport tourism industry considered an asset.
• Experience with Adobe Creative Suite considered an asset.
• Must be computer literate, strong knowledge of database management, social media platforms and Microsoft Office.

WORKING CONDITIONS

• This is a hybrid home-office role requiring on-site presence at the Tourism Calgary downtown office on Tuesdays, Wednesdays, and Thursdays.
• Mondays and Fridays are optional work-from-home days, though occasional in-office attendance may be required to support business needs.
• This role requires occasional evening or weekend work, including the requirement to be present on-site as dictated by business and event needs.
• Laptop and cellphone will be provided by Tourism Calgary.

Please note, only those selected for an interview will be contacted.

Tourism Calgary values diversity of expertise, talent and opinion which creates an innovative and collaborative environment. We are committed to a respectful and inclusive workplace and welcome applications from all qualified individuals.