Top Benefits
About the role
About Us: Sunwing Vacations Group is home to North America’s largest vacation brands, comprised of the leading Canadian leisure tour operators Sunwing Vacations and WestJet Vacations, along with the growing United States based tour operator Vacation Express, together with the Group’s own travel retail businesses SellOffVacations.com and Luxe Destination Weddings. Our culture is driven by our EPIC Values (entrepreneurial, passionate, innovative, and customer-centric) and our teams work together to deliver our purpose “passionate people making vacation dreams come true”.
The Opportunity: Under Sunwing Vacations Group, We are currently looking for a Product Marketing Specialist to join us in making vacation dreams come true. As the Product Marketing Specialist, you will act as a key point person to support omni-channel promotional marketing campaigns. You will also act as the facilitator between the Product, Payload, and Marketing teams to support the E-Commerce site, while working with our eCommerce team to manage various page audits, new page/experience implementations, and daily site updates. The Product Marketing Specialist will develop full funnel marketing tactics to help drive revenue impact on products and destinations in Sunwing Vacation Group’s portfolio. The position reports to the Sr Manager, Growth and Revenue Marketing and will be located in Toronto, ON. Apply now and have your career soar to new heights - under our wing!
What You’ll Do:
- Collaborate with the Product and Payload teams to understand and represent their needs and challenges in larger omni-channel marketing campaigns
- Manage and coordinate product/destination offers to ensure visibility and drive revenue impact
- Collaborate with the Product and Content teams to oversee, manage and execute various web page audits throughout the year, ensuring new products (i.e., hotels), destinations, imagery, etc. are reflected appropriately across key pages
- Oversee various daily webpage requests and implement changes to pages, ensuring both Product and Marketing objectives are met, and guidelines are maintained
- Support the growth and revenue marketing team with campaign briefing, management and tracking of ongoing projects
- Routinely update the marketing content calendar
What You’ll Need:
- Bachelor’s degree in marketing, E-Business, Communications, or equivalent experience
- Minimum two (2) years of experience in a related field
- Proficiency managing and executing campaigns; solid understanding of marketing KPI’s, metrics and reporting practices
- Experience with project management tools (i.e., Monday.com, Asana, etc)
- Experience with web analytics tools (i.e., Google Analytics)
- Proficient in Excel, MS Word, Access, and PowerPoint
- Exceptional oral and written communication skills
- Demonstrated creative and strategic thinking ability
- Positive and enthusiastic team player
- Able to multi-task and prioritize effectively
- Detail-oriented
- Takes pride in a job well done
What We Offer:
- Hybrid Work Opportunities
- Great travel perks!
- Goodlife Corporate Discount
- Comprehensive benefits package
- RRSP Matching Program
- Growth opportunities
- Free Parking
- Open concept, collaborative workspace
- Fresh Café with delicious snacks and meals at a subsidized price!
- Opportunity to give back through our social responsibility initiatives
- See for yourself! @sunwinglife
We thank all who apply however only those who meet the qualifications will be contacted.
Diversity, equity, and inclusion - Diversity makes us EPIC; we strive to foster a culture where employees feel uniquely themselves and part of a team. Violence and harassment prevention and response - We partnered with White Ribbon to help us create a survivor-centric, trauma informed policy and educational programs used by all our divisions. Total wellbeing - Our approach is for holistic opportunities to help employees Be EPIC and Be Well. Learning and development - Our offerings are focused on the development of competencies, personal leadership, and leadership in groups and teams.
We are also committed to employment equity and to fostering an inclusive, accessible environment. We welcome applications from everyone. We will accommodate all applicants throughout the hiring process. If you are an individual who requires accommodation to apply to this position, please email recruiting@sunwing.ca
Not the right fit? Search for Product Marketing Specialist jobs in Toronto, ON
About Sunwing Vacations Group
We are Sunwing Vacations Group, the vacation division of the WestJet Group, comprised of the leading Canadian leisure tour operators Sunwing Vacations and WestJet Vacations, along with the growing United States tour operator Vacation Express, together with the Group’s own travel retail businesses SellOffVacations.com and Luxe Destination Weddings. Together we form the largest vacations brands in North America.
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Top Benefits
About the role
About Us: Sunwing Vacations Group is home to North America’s largest vacation brands, comprised of the leading Canadian leisure tour operators Sunwing Vacations and WestJet Vacations, along with the growing United States based tour operator Vacation Express, together with the Group’s own travel retail businesses SellOffVacations.com and Luxe Destination Weddings. Our culture is driven by our EPIC Values (entrepreneurial, passionate, innovative, and customer-centric) and our teams work together to deliver our purpose “passionate people making vacation dreams come true”.
The Opportunity: Under Sunwing Vacations Group, We are currently looking for a Product Marketing Specialist to join us in making vacation dreams come true. As the Product Marketing Specialist, you will act as a key point person to support omni-channel promotional marketing campaigns. You will also act as the facilitator between the Product, Payload, and Marketing teams to support the E-Commerce site, while working with our eCommerce team to manage various page audits, new page/experience implementations, and daily site updates. The Product Marketing Specialist will develop full funnel marketing tactics to help drive revenue impact on products and destinations in Sunwing Vacation Group’s portfolio. The position reports to the Sr Manager, Growth and Revenue Marketing and will be located in Toronto, ON. Apply now and have your career soar to new heights - under our wing!
What You’ll Do:
- Collaborate with the Product and Payload teams to understand and represent their needs and challenges in larger omni-channel marketing campaigns
- Manage and coordinate product/destination offers to ensure visibility and drive revenue impact
- Collaborate with the Product and Content teams to oversee, manage and execute various web page audits throughout the year, ensuring new products (i.e., hotels), destinations, imagery, etc. are reflected appropriately across key pages
- Oversee various daily webpage requests and implement changes to pages, ensuring both Product and Marketing objectives are met, and guidelines are maintained
- Support the growth and revenue marketing team with campaign briefing, management and tracking of ongoing projects
- Routinely update the marketing content calendar
What You’ll Need:
- Bachelor’s degree in marketing, E-Business, Communications, or equivalent experience
- Minimum two (2) years of experience in a related field
- Proficiency managing and executing campaigns; solid understanding of marketing KPI’s, metrics and reporting practices
- Experience with project management tools (i.e., Monday.com, Asana, etc)
- Experience with web analytics tools (i.e., Google Analytics)
- Proficient in Excel, MS Word, Access, and PowerPoint
- Exceptional oral and written communication skills
- Demonstrated creative and strategic thinking ability
- Positive and enthusiastic team player
- Able to multi-task and prioritize effectively
- Detail-oriented
- Takes pride in a job well done
What We Offer:
- Hybrid Work Opportunities
- Great travel perks!
- Goodlife Corporate Discount
- Comprehensive benefits package
- RRSP Matching Program
- Growth opportunities
- Free Parking
- Open concept, collaborative workspace
- Fresh Café with delicious snacks and meals at a subsidized price!
- Opportunity to give back through our social responsibility initiatives
- See for yourself! @sunwinglife
We thank all who apply however only those who meet the qualifications will be contacted.
Diversity, equity, and inclusion - Diversity makes us EPIC; we strive to foster a culture where employees feel uniquely themselves and part of a team. Violence and harassment prevention and response - We partnered with White Ribbon to help us create a survivor-centric, trauma informed policy and educational programs used by all our divisions. Total wellbeing - Our approach is for holistic opportunities to help employees Be EPIC and Be Well. Learning and development - Our offerings are focused on the development of competencies, personal leadership, and leadership in groups and teams.
We are also committed to employment equity and to fostering an inclusive, accessible environment. We welcome applications from everyone. We will accommodate all applicants throughout the hiring process. If you are an individual who requires accommodation to apply to this position, please email recruiting@sunwing.ca
Not the right fit? Search for Product Marketing Specialist jobs in Toronto, ON
About Sunwing Vacations Group
We are Sunwing Vacations Group, the vacation division of the WestJet Group, comprised of the leading Canadian leisure tour operators Sunwing Vacations and WestJet Vacations, along with the growing United States tour operator Vacation Express, together with the Group’s own travel retail businesses SellOffVacations.com and Luxe Destination Weddings. Together we form the largest vacations brands in North America.