Lead Digital Product Manager – Everyday Value
Top Benefits
About the role
Job Description
What is the opportunity? Avion Rewards is an award-winning, internationally recognized loyalty and consumer engagement platform that provides Canadians with the flexibility to shop, save, earn and redeem for everyday merchandise, aspirational rewards and experiences. Our program is strengthened by RBC’s partnership ecosystem, which includes leading brands (many with their own proprietary loyalty programs), providing Avion members with greater flexibility with countless ways to earn and redeem, and creating unique opportunities for strategic partners to extend their reach and the value they provide to Canadians.
The Lead Digital Product Manager – Everyday Value is a role within our Everyday Rewards team, responsible for delivering a suite of compelling loyalty products to engage merchants and members within the Avion ecosystem. This currently includes Linked Loyalty, Avion Offers, and ShopPlus – our shopping browser extension. The Lead Digital Product Manager will be responsible for aligning to the Everyday Value strategy, and for managing the product, roadmap, and associated P&L. In this capacity, they will act as the subject matter expert, to oversee the delivery of key initiatives. They will prioritize delivering the best possible product and value to Avion merchants and members, and will proactively identify and execute on new opportunities to evolve our offering and capabilities What will you do?
Design & Expand Avion Everday Value Program
Act as expert of program capabilities to ensure proactive planning of enhancements with digital delivery Collaborate with senior management teams and merchant sales/relationship to understand merchant demands for new campaign structure/models Work closely with product, design, and technology partners to deliver a cohesive member journey Review/sign off on all business requirements documentation including the coordination of all approvals prior to the execution of program changes Work closely with digital delivery teams to lead all new business development enhancements and capabilities Act as the lead to prioritize all program enhancements Execute/Deliver multiple phases of product management Interact with senior business and product management to understand business objectives on the merchant solutions & prioritization to align priority of deliverables.
Supports Director in planning and prioritization of deliverables
Follows all personal client data governance policies that aligns to and support Canadian Banking business strategies and priorities Ensure corporate reputation is maintained by strict adherence to privacy guidelines and ethics, data usage of client data, privacy guidelines and governance policies and processes. Responsible for development of complex program enhancements, integrating and leveraging learnings from past and post deliverables Help articulate and execute on shared OKRs and KPIs for Loyalty outcomes Be the voice of the client value stream in various internal forums Program Insights/Analytics & Enhancements: Act as expert of program capabilities to ensure proactive planning of enhancements with digital product management.
Builds go to market strategies based on new enhancements & program insights
Act as Peer coach and shares best practice with team Train and mentor new team members, as needed What do you need to succeed?
Must have
5+ years experience in building digital products from strategy to execution Experience in loyalty and e-commerce is valued Demonstrated proactive leadership in a cross functional environment Strong business acumen and strong analytical, communication and presentation skills Strong problem solving skills and ability to conceptualize Demonstrated ability to lead and work collaboratively through impact and influence in a cross functional environment Attention to detail, organization, ability to multi task and time management is critical What’s in it for you? We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual. Comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable Leaders who support your development through coaching and managing opportunities Ability to make a difference and lasting impact Work in a dynamic, collaborative, progressive, and high-performing team Opportunities to do challenging work Opportunities to take on progressively greater accountabilities Access to a variety of job opportunities across business and geographies Job Skills Business Case Design, Communication, Critical Thinking, Digital Products, Effectiveness Measurement, Interpersonal Relationship Management, Product Development Lifecycle, Product Development Methodology, Product Management, Product Services, Product Strategies, Results-Oriented, Waterfall Model Additional Job Details Address: RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO City: Toronto Country: Canada Work hours/week: 37.5 Employment Type: Full time Platform: PERSONAL & COMMERCIAL BANKING Job Type: Regular Pay Type: Salaried Posted Date: 2026-07-21 Application Deadline: 2026-08-04 Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above Our Employment Opportunities At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.
Join our Talent Community
Stay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.
Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com. RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.
Not the right fit? Search for Digital Product Manager jobs in Toronto, Ontario, Canada
About RBC
Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 94,000+ employees who leverage their imaginations and insights to bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada's biggest bank and one of the largest in the world, based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to our more than 17 million clients in Canada, the U.S. and 27 other countries. Learn more at rbc.com. We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at www.rbc.com/community-social-impact.
La Banque Royale du Canada est une institution financière mondiale définie par sa raison d'être, guidée par des principes et orientée vers l'excellence en matière de rendement. Notre succès est attribuable aux quelque 94 000+ employés qui mettent à profit leur créativité et leur savoir faire pour concrétiser notre vision, nos valeurs et notre stratégie afin que nous puissions contribuer à la prospérité de nos clients et au dynamisme des collectivités. Selon la capitalisation boursière, nous sommes la plus importante banque du Canada et l'une des plus grandes banques du monde. Nous avons adopté un modèle d'affaires diversifié axé sur l'innovation et l'offre d'expériences exceptionnelles à nos plus de 17 millions de clients au Canada, aux États Unis et dans 27 autres pays. Pour en savoir plus, visitez le site rbc.com/francais
Nous sommes fiers d'appuyer une grande diversité d'initiatives communautaires par des dons, des investissements dans la collectivité et le travail bénévole de nos employés. Pour de plus amples renseignements, visitez le site www.rbc.com/collectivite-impact-social.
Similar Jobs
Lead Digital Product Manager – Everyday Value
Top Benefits
About the role
Job Description
What is the opportunity? Avion Rewards is an award-winning, internationally recognized loyalty and consumer engagement platform that provides Canadians with the flexibility to shop, save, earn and redeem for everyday merchandise, aspirational rewards and experiences. Our program is strengthened by RBC’s partnership ecosystem, which includes leading brands (many with their own proprietary loyalty programs), providing Avion members with greater flexibility with countless ways to earn and redeem, and creating unique opportunities for strategic partners to extend their reach and the value they provide to Canadians.
The Lead Digital Product Manager – Everyday Value is a role within our Everyday Rewards team, responsible for delivering a suite of compelling loyalty products to engage merchants and members within the Avion ecosystem. This currently includes Linked Loyalty, Avion Offers, and ShopPlus – our shopping browser extension. The Lead Digital Product Manager will be responsible for aligning to the Everyday Value strategy, and for managing the product, roadmap, and associated P&L. In this capacity, they will act as the subject matter expert, to oversee the delivery of key initiatives. They will prioritize delivering the best possible product and value to Avion merchants and members, and will proactively identify and execute on new opportunities to evolve our offering and capabilities What will you do?
Design & Expand Avion Everday Value Program
Act as expert of program capabilities to ensure proactive planning of enhancements with digital delivery Collaborate with senior management teams and merchant sales/relationship to understand merchant demands for new campaign structure/models Work closely with product, design, and technology partners to deliver a cohesive member journey Review/sign off on all business requirements documentation including the coordination of all approvals prior to the execution of program changes Work closely with digital delivery teams to lead all new business development enhancements and capabilities Act as the lead to prioritize all program enhancements Execute/Deliver multiple phases of product management Interact with senior business and product management to understand business objectives on the merchant solutions & prioritization to align priority of deliverables.
Supports Director in planning and prioritization of deliverables
Follows all personal client data governance policies that aligns to and support Canadian Banking business strategies and priorities Ensure corporate reputation is maintained by strict adherence to privacy guidelines and ethics, data usage of client data, privacy guidelines and governance policies and processes. Responsible for development of complex program enhancements, integrating and leveraging learnings from past and post deliverables Help articulate and execute on shared OKRs and KPIs for Loyalty outcomes Be the voice of the client value stream in various internal forums Program Insights/Analytics & Enhancements: Act as expert of program capabilities to ensure proactive planning of enhancements with digital product management.
Builds go to market strategies based on new enhancements & program insights
Act as Peer coach and shares best practice with team Train and mentor new team members, as needed What do you need to succeed?
Must have
5+ years experience in building digital products from strategy to execution Experience in loyalty and e-commerce is valued Demonstrated proactive leadership in a cross functional environment Strong business acumen and strong analytical, communication and presentation skills Strong problem solving skills and ability to conceptualize Demonstrated ability to lead and work collaboratively through impact and influence in a cross functional environment Attention to detail, organization, ability to multi task and time management is critical What’s in it for you? We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual. Comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable Leaders who support your development through coaching and managing opportunities Ability to make a difference and lasting impact Work in a dynamic, collaborative, progressive, and high-performing team Opportunities to do challenging work Opportunities to take on progressively greater accountabilities Access to a variety of job opportunities across business and geographies Job Skills Business Case Design, Communication, Critical Thinking, Digital Products, Effectiveness Measurement, Interpersonal Relationship Management, Product Development Lifecycle, Product Development Methodology, Product Management, Product Services, Product Strategies, Results-Oriented, Waterfall Model Additional Job Details Address: RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO City: Toronto Country: Canada Work hours/week: 37.5 Employment Type: Full time Platform: PERSONAL & COMMERCIAL BANKING Job Type: Regular Pay Type: Salaried Posted Date: 2026-07-21 Application Deadline: 2026-08-04 Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above Our Employment Opportunities At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.
Join our Talent Community
Stay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.
Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com. RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.
Not the right fit? Search for Digital Product Manager jobs in Toronto, Ontario, Canada
About RBC
Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 94,000+ employees who leverage their imaginations and insights to bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada's biggest bank and one of the largest in the world, based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to our more than 17 million clients in Canada, the U.S. and 27 other countries. Learn more at rbc.com. We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at www.rbc.com/community-social-impact.
La Banque Royale du Canada est une institution financière mondiale définie par sa raison d'être, guidée par des principes et orientée vers l'excellence en matière de rendement. Notre succès est attribuable aux quelque 94 000+ employés qui mettent à profit leur créativité et leur savoir faire pour concrétiser notre vision, nos valeurs et notre stratégie afin que nous puissions contribuer à la prospérité de nos clients et au dynamisme des collectivités. Selon la capitalisation boursière, nous sommes la plus importante banque du Canada et l'une des plus grandes banques du monde. Nous avons adopté un modèle d'affaires diversifié axé sur l'innovation et l'offre d'expériences exceptionnelles à nos plus de 17 millions de clients au Canada, aux États Unis et dans 27 autres pays. Pour en savoir plus, visitez le site rbc.com/francais
Nous sommes fiers d'appuyer une grande diversité d'initiatives communautaires par des dons, des investissements dans la collectivité et le travail bénévole de nos employés. Pour de plus amples renseignements, visitez le site www.rbc.com/collectivite-impact-social.