Senior Marketing Manager, Global Asset Management Marketing B2B
Top Benefits
About the role
Job Description
Reporting to the Senior Manager, Global Asset Management Marketing, the Senior Marketing Manager will be responsible for strategic planning and execution of marketing initiatives that drive awareness, consideration, and revenue growth of Global Asset Management's investment products to B2B audiences.
Strategic Planning
- Define and execute on the strategy and optimization of marketing, social and content campaigns.
- Find integration and synergies across various initiatives supporting the GAM business and new opportunities to drive business revenue growth.
- Continuously improve marketing team operations through thought leadership and best practice implementation.
- Work with internal/external partners and digital analytics teams to obtain actionable insights, validate hypotheses and refine concepts.
- Act as a trusted advisor to assigned business/group.
Campaign & Project Management
- Oversees the development of advertising, promotional and communications material, and ensures governance requirements are met.
- Provides strategic direction for media and creative development and ensures brand standards are maintained.
- Impeccable attention to detail and result-oriented approach to campaign management, ensuring initiatives are delivered on time, on budget, and with strategic thought and intention.
- Collaborates with external agency partners to deliver business objectives.
- Ensures consistency in solutions and across marketing channels, media and platforms.
Social Media Management
- Delivers and executes social media strategy to build thought leadership, support product launches and events.
- Contributes to the creation of content strategy to appeal to a B2B audience, and ensures new content is regularly added to social media channels.
- Manage GAM’s social media and content calendar.
Reporting & Insights
- Monitors and tracks performance, and addresses any issues.
- Designs and produces regular and ad-hoc reports, and dashboards.
- Utilize data to uncover insights to inform strategic recommendations.
Qualifications
- Typically between 5 - 8 years of relevant experience and post-secondary degree in related field of study.
- Extensive experience in project management.
- Results-oriented marketer with the ability to garner insights and execute flawless marketing campaigns grounded in customer insights.
- Interpersonal skills and ability to develop strong relationships at every level of the organization.
- Comfortable with being uncomfortable and can effectively manage ambiguity, creating structure and defining opportunities.
- Deep knowledge and technical proficiency gained through extensive education and business experience.
- Advertising/creative agency experience an asset.
- Experience in, and knowledge of, the financial services industry an asset.
- Experience with social media and content strategy an asset.
- Experience with lead generation and account-based marketing an asset.
Salary :
$69,000.00 - $129,000.00
Pay Type:
Salaried
The above represents BMO Financial Group’s pay range and type.
Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents BMO Financial Group’s expected target for the first year in this position.
BMO Financial Group’s total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit: https://jobs.bmo.com/global/en/Total-Rewards
About Desjardins
Desjardins Group is the largest cooperative financial group in North America and the fifth largest cooperative financial group in the world, with assets of $435.8 billion as at March 31, 2024. It was named one of Canada's Best Employers by Forbes magazine and by Mediacorp. To meet the diverse needs of its members and clients, Desjardins offers a full range of products and services to individuals and businesses through its extensive distribution network, online platforms and subsidiaries across Canada. Ranked among the world's strongest banks according to The Banker magazine, Desjardins has some of the highest capital ratios and credit ratings in the industry and the first according to Bloomberg News.
Senior Marketing Manager, Global Asset Management Marketing B2B
Top Benefits
About the role
Job Description
Reporting to the Senior Manager, Global Asset Management Marketing, the Senior Marketing Manager will be responsible for strategic planning and execution of marketing initiatives that drive awareness, consideration, and revenue growth of Global Asset Management's investment products to B2B audiences.
Strategic Planning
- Define and execute on the strategy and optimization of marketing, social and content campaigns.
- Find integration and synergies across various initiatives supporting the GAM business and new opportunities to drive business revenue growth.
- Continuously improve marketing team operations through thought leadership and best practice implementation.
- Work with internal/external partners and digital analytics teams to obtain actionable insights, validate hypotheses and refine concepts.
- Act as a trusted advisor to assigned business/group.
Campaign & Project Management
- Oversees the development of advertising, promotional and communications material, and ensures governance requirements are met.
- Provides strategic direction for media and creative development and ensures brand standards are maintained.
- Impeccable attention to detail and result-oriented approach to campaign management, ensuring initiatives are delivered on time, on budget, and with strategic thought and intention.
- Collaborates with external agency partners to deliver business objectives.
- Ensures consistency in solutions and across marketing channels, media and platforms.
Social Media Management
- Delivers and executes social media strategy to build thought leadership, support product launches and events.
- Contributes to the creation of content strategy to appeal to a B2B audience, and ensures new content is regularly added to social media channels.
- Manage GAM’s social media and content calendar.
Reporting & Insights
- Monitors and tracks performance, and addresses any issues.
- Designs and produces regular and ad-hoc reports, and dashboards.
- Utilize data to uncover insights to inform strategic recommendations.
Qualifications
- Typically between 5 - 8 years of relevant experience and post-secondary degree in related field of study.
- Extensive experience in project management.
- Results-oriented marketer with the ability to garner insights and execute flawless marketing campaigns grounded in customer insights.
- Interpersonal skills and ability to develop strong relationships at every level of the organization.
- Comfortable with being uncomfortable and can effectively manage ambiguity, creating structure and defining opportunities.
- Deep knowledge and technical proficiency gained through extensive education and business experience.
- Advertising/creative agency experience an asset.
- Experience in, and knowledge of, the financial services industry an asset.
- Experience with social media and content strategy an asset.
- Experience with lead generation and account-based marketing an asset.
Salary :
$69,000.00 - $129,000.00
Pay Type:
Salaried
The above represents BMO Financial Group’s pay range and type.
Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents BMO Financial Group’s expected target for the first year in this position.
BMO Financial Group’s total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit: https://jobs.bmo.com/global/en/Total-Rewards
About Desjardins
Desjardins Group is the largest cooperative financial group in North America and the fifth largest cooperative financial group in the world, with assets of $435.8 billion as at March 31, 2024. It was named one of Canada's Best Employers by Forbes magazine and by Mediacorp. To meet the diverse needs of its members and clients, Desjardins offers a full range of products and services to individuals and businesses through its extensive distribution network, online platforms and subsidiaries across Canada. Ranked among the world's strongest banks according to The Banker magazine, Desjardins has some of the highest capital ratios and credit ratings in the industry and the first according to Bloomberg News.