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Digital Communications Specialist

London, ON
CA$66,350 - CA$94,700/per annum
Senior Level

About the role

Classification & Regular Hours

Hours per Week: 35

Salary Grade 14

The base salary will be $66,350 - $94,700 per annum. Starting salary will be aligned with the successful candidate’s experience, skills, and demonstrated qualifications.

About Western

Since 1878, Western University has been committed to serving our communities through the pursuit of academic excellence and by providing students, faculty, and community members with life-long opportunities for intellectual, social, and cultural growth. We seek excellent students, faculty, and staff to join us in what has become known as the "Western Experience" - an opportunity to contribute to a better world through the development of new knowledge, new abilities, new connections, and new ways to make a difference.

About Us

The Faculty of Engineering is dedicated to the advancement of learning through teaching and research and to the discovery and application of knowledge in selected Engineering disciplines. It seeks to develop people with talents and skills who will provide internationally significant leadership to serve the interests of society.

Communications plays a leading role in strengthening awareness and building brand for the University’s mission and goals. The Faculty seeks to be recognized for its innovation programs, leading edge research and outstanding student experience. The unit articulates and delivers Western Engineering’s central messages in a clear, consistent, engaging and strategic manner and manages the positioning, image and reputation of the faculty.

Responsibilities

The Digital Communications Specialist will be responsible for carrying out a variety of marketing and communications related activities, with a specific focus on the delivery of internal and external digital communications for the Faculty of Engineering, and on outreach, recruitment and engaging Women in Engineering. The role will assist with designing, creating, distributing and assessing digital communications and marketing content across a number of social media channels, ensuring that messages are on-brand, articulated persuasively in social channels of strategic importance, and resonate with various audiences, with a goal of building and promoting Western Engineering's brand and reputation locally, nationally, and internationally.

The Digital Communications Specialist will assist with developing and maintaining digital marketing and communication processes and practices, with a focus on positioning Western Engineering as one of the leading Canadian research-intensive Engineering schools, internationally recognized for excellence and the impact of its research, and for providing students with enriching and high quality undergraduate and graduate programs. The role will protect, promote, and enhance the reputation of the University and its people by providing expert advice and guidance regarding digital communication plans and related projects that is consistent with all relevant University guidelines.

Qualifications

Education:

  • Undergraduate Degree in Communications, Marketing, Digital Media, Public Relations, Graphic Design or related program
  • Post graduate diploma in communications, media studies, marketing, public relations or related program would be an asset

Experience:

  • 3 years of experience in a marketing and/or communication role, successfully developing and implementing digital and social media strategies, content, and projects in a dynamic environment
  • Experience operating various professional 4K video, cameras, and sound equipment
  • Experience in a post-secondary environment working with faculty members, researchers, staff, and other subject matter professionals on digital media projects would be an asset

Knowledge, Skills & Abilities:

  • Demonstrated photography and videography skills, including production planning, scripting, filming plans and related logistics with the ability to use photography and video editing software to tell a wide range of stories
  • In-depth knowledge of e-communication tools including website, social media (Facebook, Instagram, YouTube, X, LinkedIn) and graphic design principles
  • Advanced computer skills in Microsoft Office Suite, with editing programs (Adobe Creative Suite/InDesign, Photoshop, Final Cut Pro), with content management systems (such as Cascade), and with file management and transfer systems
  • Familiarity with Web Content Accessibility Guidelines under the Accessibility for Ontarians with Disabilities Act
  • In-depth knowledge of communications and marketing best practices, processes, trends, and tools relevant to student populations
  • Ability to establish effective routines for excellent communication with all members of the team to maximize productivity
  • Compelling and persuasive communication and presentation skills to engage individuals and teams inside and outside the University
  • Ability to analyze metrics and consider past communications to craft engaging written communications using social media or other appropriate channels
  • Innovative and flexible critical thinking skills to adjust to and implement new processes or technology to the University’s advantage
  • Attention to detail and proofreading abilities
  • Discretion, tact and maturity to deal with public relations issues related to higher education
  • Ability to remain highly motivated, resilient, innovative, and collaborative when faced with challenges
  • Ability to work within a flexible schedule to accommodate the Faculty’s events and activities
  • Project management skills, with the ability to meet tight deadlines and perform well under pressure

Western Values Diversity

The University invites applications from all qualified individuals. Western is committed to employment equity and diversity in the workplace and welcomes applications from women, members of racialized groups/visible minorities, Indigenous persons, persons with disabilities, persons of any sexual orientation, and persons of any gender identity or gender expression.

Accommodations are available for applicants with disabilities throughout the recruitment process. If you require accommodations for interviews or other meetings, please contact Human Resources or phone 519-661-2194.

Please Note:

This position is an existing vacancy. This position is fully in-person, on-site. We thank all applicants for their interest; however, only those chosen for an interview will be contacted.

About Western University

Higher Education
51-200

With over 30,000 students and 300,000 alumni, Western is a leading research-intensive university and global community of individuals focused on making change in the world, today.

We welcome scholars from around the world to beautiful London, Ontario.

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