Company Presentation

For all, for good. Our company signature shows Bel’s commitment to champion healthier and responsible food for all. This mission engages 12 600 people every day, in more than 30 countries, to build a responsible and sustainable model. Our iconic and positive brands - The Laughing Cow®, Babybel®, Boursin®, continuously reinvent themselves to offer healthy snacking to our consumers.

Do you want to join a company with an entrepreneurial spirit that places trust and accountability at the heart of its decisions? Are you daring, pragmatic and determined? Come join us and measure the impact of your talent and energy in realizing an ambitious company project.

Job Description summary

The National Non-Commercial Foodservice Manager, Canada, is responsible for overseeing relationships and developing sales strategies across diverse foodservice channels—such as healthcare, educational institutions, retirement homes, and other non-commercial sectors—within the Canadian market.

Reporting to the Senior Director, Sales & Strategy for Out-Of-Home, this role plays a key part in driving the expansion and growth of managed and GPO businesses including Aramark, Compass, and Sodexo in Canada.

The Manager will focus on connecting Bel brands (Babybel, GoGo SqueeZ, The Laughing Cow, Boursin, and Kiri) to foodservice operations, with an emphasis on increasing volume growth, distribution, and enhancing brand visibility in both snacking and culinary solutions.

This is a newly created role designed to support our dynamic business environment. We believe in recognizing diverse skills and perspectives, and as such, the scope and responsibilities of this position are expected to evolve as our organization grows and changes.

Essential duties and responsibilities

Account Management

• Manage partnerships with non-commercial foodservice clients Aramark, Compass and Sodexo who provide managed services to such outlets as universities, hospitals, catering organizations, and retirement communities

• Manage the contractual GPO portion of Aramark, Compass, and Sodexo maximizing Bel brands visibility to these members, gaining distribution and growing volume

• Build relationships to maximize sales volume and achieve distribution of Bel Brands within target menus and meal plans across snacking and culinary solutions

Sales Strategy & Execution

• Develop tailored sales strategies to penetrate non-commercial markets
• Collaborate with marketing on the development of Bel marketing materials and partner on leveraging promotional events to boost product exposure for the non-commercial segment
• Work closely with chefs, foodservice decision-makers, and dietitians to integrate CPG products (e.g., cheeses, snacks, beverages) into their menu offerings

Market Analysis

• Conduct competitor analysis and identify trends in foodservice that align with industry goals (e.g., sustainability, healthy eating)

• Use data-driven insights to recommend and execute growth strategies

Training & Support

• Partner with cross-functional teams including operations, R&D, marketing, and supply chain to align foodservice offerings

• Partner with the broadline distributor partners like Sysco and GFS and the Bel broker teams within Canada to assist in meeting strategic execution plans

• Offer training sessions to foodservice staff and culinary partners on how to use Bel products effectively to simplify meal preparation while maintaining nutritional quality

• Support Bel brands promotional campaigns internally and externally with key partners

• Lead and attend various trade events with key non-commercial partners across the country

Compliance & Regulations

• Ensure all foodservice products and solutions meet Canadian industry standards for food safety and nutritional compliance in non-commercial environments

Qualifications and Competencies

• Bachelor’s degree in business administration, Marketing, or Hospitality

• Mandatory 7+ years of Non-Commercial Foodservice experience, either in foodservice management within a CPG organization in Canada

• Expert knowledge of non-commercial foodservice operations, including retirement residences, healthcare, and education sectors

• Excellent negotiation, account management, trade management, and data analytics skills

• Knowledge of dietary needs specific to non-commercial sectors, including seniors and institutional foods

• Ability to work collaboratively across departments such as marketing and finance and with external stakeholders

• High level capability in MS Office

• Language skills: English, general understanding of French would be considered an asset

• The role involves approximately 10% travel, primarily engaging with key customers in Western regions and to visit our Montreal and Mississauga offices