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Social Media Strategist

Coin Nerdsabout 19 hours ago
Canada
Mid Level
Full-Time

About the role

Social Media & Community Manager At Coin Nerds, we're building a crypto and currency exchange that makes digital assets and global currencies more accessible, secure, and easy to use. Our platform enables users to buy, sell, exchange, and manage cryptocurrencies and fiat currencies while staying connected to the rapidly evolving world of digital finance. This is not a "corporate social media" role. We need someone to truly own our media channels and make them human, authentic, and exciting. Someone who gets meme culture, loves authentic conversations, and knows how to spark engagement. You'll listen, share stories, and start conversations that matter — helping grow the Coin Nerds community of traders, investors, builders, and users. Our communications should be playful yet purposeful: grounded in transparency, innovation, financial empowerment, and the culture that drives crypto forward. Why this matters? We're not trying to be just another exchange. We're building a platform that helps people participate in the future of finance with confidence. That means every tweet, every reply, every video, and every conversation isn't just "content" — it's an opportunity to educate, engage, and strengthen our relationship with the crypto community. Crypto moves fast. Narratives shift overnight. Markets never sleep. We need someone who understands that world and can help Coin Nerds show up in a way that's timely, relevant, and authentic. If that fires you up — we want to hear from you. What you'll doRun our social channels (X, Reddit, YouTube, LinkedIn, Farcaster, Telegram, Discord, etc.) Posting, listening, engaging, and learning from the community. Share content that is true to our brand yet engaging — memes, videos, hot takes, threads, educational content, market commentary, and deep dives. Celebrate Coin Nerds milestones, highlight customer stories, community posts, and amplify traders, builders, creators, and contributors within the crypto ecosystem. Bring crypto X and meme culture into our communications. Stay on top of crypto narratives Monitor market trends, narratives, and industry developments to create timely, relevant content and campaigns. Create and remix basic meme images, GIFs, and short videos; remix existing assets (you'll have illustrator/video creator support when needed). Keep the voice right — knowledgeable, relatable, and human — never overly polished or corporate. Social listening, trend spotting & reporting/insights Monitor crypto channels (X, Reddit, Farcaster, Telegram, Discord, YouTube, and industry news sources) to spot events, discussions, trends, and opportunities relevant to Coin Nerds and the broader crypto ecosystem. Find and amplify content from respected voices across crypto, trading, blockchain, fintech, and digital finance. Keep an ear to the ground: know what people are saying about Coin Nerds, about exchanges, about crypto markets, and help us respond thoughtfully. Propose, create, and publish timely communications including ad-hoc posts, reposts, reactive campaigns, and community engagement initiatives. Track social sentiment and feedback around Coin Nerds and our products. Use data as a compass (not a report card) to refine strategy and execution — what's resonating? Who's engaging? Where should we show up more? Social media strategy Work closely with leadership and marketing stakeholders to define and execute social media strategy for Coin Nerds based on business objectives, product initiatives, and growth priorities. Contribute ideas that strengthen brand awareness, engagement, customer trust, and community growth. Content production, distribution & campaign execution Prepare launch communications for new products, features, exchange listings, promotions, partnerships, and platform updates. Coordinate release communications including release notes, blog posts, visuals, teasers, announcements, and post-launch messaging. Plan and execute event-based campaigns around industry conferences, exchange launches, major market events, partnerships, and company milestones. Collaborate with ecosystem partners, payment providers, blockchain projects, liquidity providers, and other aligned organizations on joint marketing and communications initiatives. Suggest and help develop blog articles, educational content, market updates, and thought leadership pieces, then promote them across channels. Manage in-app news feeds, announcements, and communications that drive feature discovery, engagement, and retention. Collaborate with the Community Manager to drive meaningful conversations and strengthen relationships with our users. We are looking for You are a doer and self-starter — ready to roll up your sleeves and take care of both the creativity and execution of our social media efforts while contributing to strategic planning. Your execution and strategy won't exist in isolation — they'll be closely aligned with Coin Nerds' business goals, growth strategy, and product roadmap. Requirements You've spent time in web3, crypto, fintech, trading, or digital asset spaces — not just as a user, but as an active participant. Tell us. You understand crypto culture and know how conversations evolve across social platforms. You know your way around social platforms — especially the ones where authentic debate happens (Reddit, X, Telegram, Discord, and Farcaster). You write like you talk — clearly, passionately, and without unnecessary buzzwords. You can put together images, videos, memes, or edit them if needed (we're not asking for Hollywood — just "good enough" and authentic). You're organized without being robotic — you can plan a content calendar, but you're also ready to jump on something urgent or unexpected. You're comfortable working asynchronously, remotely, and without constant oversight. You're curious — always learning and always watching what's happening in crypto, fintech, technology, regulation, and digital finance. You understand how to balance brand voice, customer engagement, and community trust. You are located in the European time zone or close to it. Bonus points You've worked with or contributed to a crypto, fintech, blockchain, or web3 project before. Familiarity with or experience in growth marketing and SEO. Experience growing online communities and managing engagement across multiple channels. Understanding of cryptocurrency exchanges, trading products, blockchain ecosystems, and digital asset markets. Hiring process Intro call with a member of the Talent team. Paid task and short call to go through the task. Final interview with the hiring team.

About Coin Nerds

Financial Services
1-10

Coin Nerds is a trusted and innovative leader in the cryptocurrency industry. Founded in 2018, we have quickly established ourselves as a go-to destination for individuals and businesses looking to buy and sell cryptocurrency.

Our online platform, available 24/7, allows users to instantly buy and sell crypto from the comfort of their own home. With a user-friendly interface and top-notch customer service, we strive to make the crypto buying and selling process as seamless and secure as possible.

In addition to our online platform, we also have a network of physical crypto branches located across the globe. These branches offer a range of payment options, including cash, debit card, credit card, E-Transfer, Zelle, and wire transfer, making it easy for our customers to buy and sell crypto in a way that is convenient and secure.

At Coin Nerds, we are dedicated to providing our customers with the best possible experience. Our team of expert "nerds" is here to help you understand how to use cryptocurrency to achieve your financial goals. With our sophisticated and resourceful guidance, we are able to provide our customers with a peace of mind and comfort that is unmatched in the industry.

Whether you are new to the world of crypto or a seasoned pro, Coin Nerds has something to offer you. We look forward to serving you and helping you navigate the exciting world of cryptocurrency.

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