Job Description Join a progressive international travel and tourism marketing organization with a global presence spanning 14 offices worldwide. Our company is dedicated to promoting one of the world's most beloved travel destinations, with a mission to attract visitors and build brand awareness across key international markets.

Our Toronto team is part of a global organization that values collaboration, creativity, and results.

The Role

We're seeking a dynamic Publicity & Communications Associate to join our Toronto team in building brand awareness and driving visitor growth from the Canadian market.

What You'll Do

• Build Strategic Relationships: Develop and maintain relationships with key Canadian travel and lifestyle media across broadcast, print, and digital channels
• Execute Communications Strategy: Implement comprehensive publicity campaigns with a focus on digital PR and broadcast media
• Manage External Partners: Collaborate with our external PR agency to ensure clear objectives and strong performance
• Lead Media Programs: Operate journalist assistance programs and coordinate customized media visits
• Create Compelling Content: Craft press releases, story pitches, and communications that resonate with target audiences
• Plan Events: Organize and execute press and corporate events across Canada
• Drive Results: Monitor performance against KPIs to ensure strong ROI and contribute to visitor growth targets
• Manage Budgets: Oversee allocated budgets for publicity and sponsorship activities

Why Join Us?

• International Impact: Represent a beautiful destination and help travelers create unforgettable experiences
• Flexible Work: Enjoy hybrid working with only 2 days required in our newly renovated Toronto office
• Travel Opportunities: Some travel required for trade shows and industry events
• Growth Environment: Work with a progressive, inclusive team that values your input
• Global Network: Be part of an international organization with offices worldwide

This role involves some travel, particularly during peak seasons and occasional work outside standard hours for events. We're looking for someone who's genuinely excited about promoting travel and tourism and can hit the ground running.

Qualifications

• Education: Degree in marketing, communications, or business
• Experience: 3+ years in communications/marketing with a proven track record in the travel/tourism industry. Background with destination marketing organizations or tourism boards
• Media Knowledge: Experience building relationships with Canadian travel and lifestyle media
• Skills: Strong writing abilities, event management experience, and excellent communication skills
• Technical: Proficiency in Microsoft Suite and digital/social media platforms
• Personal Qualities: Creative, flexible, able to handle multiple projects simultaneously, and strong team player
• Language: fluent in English, French proficiency and added advantage

Why Is This a Great Opportunity Salary: Salary package of $68,000.00 CAD

Salary Type : Annual Salary

Salary Min : CA$ 65000

Salary Max : CA$ 68000

Currency Type : CAD