Key Account Sales & Merchandising Officer
About the role
The Key Account Sales & Merchandising Officer will support sales growth across Walmart and other major accounts by managing store relationships, ensuring strong merchandising and planogram compliance, and maintaining product availability. The role includes collecting market insights, preparing sales reports, handling store and delivery follow‑ups, and supporting promotions. It also oversees in‑store sampling programs—from setup to performance reporting—to boost customer engagement and product visibility.
Key Responsibilities
- Develop and maintain strong relationships with buyers, department managers, and store personnel at Walmart and other key accounts.
- Drive sales growth by monitoring product performance, stock levels, and store needs.
- Support in expanding business opportunities within existing accounts and identifying new key accounts.
- Conduct regular store visits to ensure products are properly merchandised according to brand guidelines.
- Maintain planogram compliance, accurate shelf tagging, and attractive product displays.
- Monitor competitor activities, pricing, and promotional placements, and report insights to the management team.
- Ensure product freshness and rotation (FIFO), resolving any issues with store teams.
- Assist the Tele sales team in generating retail sales leads and capturing market insights.
- Collect field data related to customer demand, competitor trends, and product feedback.
- Follow up stores and retail prospects for order placement and product inquiries.
- Coordinate with stores and the logistics team to ensure timely delivery of goods.
- Track deliveries, resolve discrepancies, and maintain communication with store managers.
- Follow up payments, credit notes, returns, and documentation as required.
- Plan and execute in‑store sampling by coordinating with stores, setting up counters, managing inventory, and guiding promoters.
- Track and report sampling results by collecting customer feedback, monitoring sales impact, and preparing activity summaries.
About Vadilal Industries USA Inc.
Vadilal Industries USA Inc., one of the leading Indian FMCG distribution companies in USA, is a part of the 110 years old Vadilal Group – the most loved and awarded Ice cream brand in India. The Vadilal Group has its presence in more than 45 countries across North and South America, Europe including UK, Middle East, South East Asia and Australia.
In the US, Vadilal enjoys an enviable presence amongst the Indian Ice cream brands along with pre-eminence in the Indian Frozen Food category. With a robust network of national and regional warehouses, equipped with cold storage and frozen trucking system, Vadilal products reach almost every active South Asian retail store across the nation.
Known for its authentic Indian taste, Vadilal delights its customers with a wide and ever growing range of exotic product offering:
- Ice creams : Ice cream tubs, Kulfi sticks and Ice cream bars
- Dairy products : Paneer, Butter, Frozen Yogurt, Desserts and more
- Frozen Foods : Indian Breads, Fruits & IQF Vegetables, Curries, Snacks and Sweets.
Having the right mix of traditional taste and uncompromised ingredients, Vadilal is recognized for its supreme quality with all its products being 100% vegetarian with no eggs and accredited with national as well as international quality certifications.
With the single-minded purpose of spreading joy, Vadilal throughout its history, has been and will continue to craft unique experiences for its customers by offering exclusive amalgamations of innovation and tradition in all its products.
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Key Account Sales & Merchandising Officer
About the role
The Key Account Sales & Merchandising Officer will support sales growth across Walmart and other major accounts by managing store relationships, ensuring strong merchandising and planogram compliance, and maintaining product availability. The role includes collecting market insights, preparing sales reports, handling store and delivery follow‑ups, and supporting promotions. It also oversees in‑store sampling programs—from setup to performance reporting—to boost customer engagement and product visibility.
Key Responsibilities
- Develop and maintain strong relationships with buyers, department managers, and store personnel at Walmart and other key accounts.
- Drive sales growth by monitoring product performance, stock levels, and store needs.
- Support in expanding business opportunities within existing accounts and identifying new key accounts.
- Conduct regular store visits to ensure products are properly merchandised according to brand guidelines.
- Maintain planogram compliance, accurate shelf tagging, and attractive product displays.
- Monitor competitor activities, pricing, and promotional placements, and report insights to the management team.
- Ensure product freshness and rotation (FIFO), resolving any issues with store teams.
- Assist the Tele sales team in generating retail sales leads and capturing market insights.
- Collect field data related to customer demand, competitor trends, and product feedback.
- Follow up stores and retail prospects for order placement and product inquiries.
- Coordinate with stores and the logistics team to ensure timely delivery of goods.
- Track deliveries, resolve discrepancies, and maintain communication with store managers.
- Follow up payments, credit notes, returns, and documentation as required.
- Plan and execute in‑store sampling by coordinating with stores, setting up counters, managing inventory, and guiding promoters.
- Track and report sampling results by collecting customer feedback, monitoring sales impact, and preparing activity summaries.
About Vadilal Industries USA Inc.
Vadilal Industries USA Inc., one of the leading Indian FMCG distribution companies in USA, is a part of the 110 years old Vadilal Group – the most loved and awarded Ice cream brand in India. The Vadilal Group has its presence in more than 45 countries across North and South America, Europe including UK, Middle East, South East Asia and Australia.
In the US, Vadilal enjoys an enviable presence amongst the Indian Ice cream brands along with pre-eminence in the Indian Frozen Food category. With a robust network of national and regional warehouses, equipped with cold storage and frozen trucking system, Vadilal products reach almost every active South Asian retail store across the nation.
Known for its authentic Indian taste, Vadilal delights its customers with a wide and ever growing range of exotic product offering:
- Ice creams : Ice cream tubs, Kulfi sticks and Ice cream bars
- Dairy products : Paneer, Butter, Frozen Yogurt, Desserts and more
- Frozen Foods : Indian Breads, Fruits & IQF Vegetables, Curries, Snacks and Sweets.
Having the right mix of traditional taste and uncompromised ingredients, Vadilal is recognized for its supreme quality with all its products being 100% vegetarian with no eggs and accredited with national as well as international quality certifications.
With the single-minded purpose of spreading joy, Vadilal throughout its history, has been and will continue to craft unique experiences for its customers by offering exclusive amalgamations of innovation and tradition in all its products.