Growth Marketing Specialist

Vancouver, British Columbia, Canada · Marketing

About Us:

Operto helps hospitality teams deliver seamless guest stays, run more connected operations, and capture more of the value behind every stay.

Built on smart access, in-unit controls, and connected devices, Operto connects the systems, workflows, and teams behind the scenes bridging the physical and operational layers of hospitality. From guest access and in-stay experience to task management and team coordination, we help operators reduce friction, stay aligned, and operate more efficiently at scale.

We’re designed to work with the tools that are already in use, acting as a flexible layer that connects various tech stack rather than replacing it giving operators more visibility, control, and consistency across the guest journey.

Now, we’re building on that foundation.

With Operto ONE, we’re introducing new ways to support operations through intelligent automation helping teams respond faster, reduce manual work, and strengthen direct control over the guest experience and the revenue behind it.

As hospitality evolves, our focus remains the same: simpler operations, better coordination, and helping operators deliver great stays while keeping more of what they earn.

Role Overview:
We’re looking for a Growth Marketing Specialist who knows how to take an idea and turn it into something real. Live campaigns, shipped work, and measurable impact.

You’ll work directly with the Head of Marketing to bring campaigns to life across email, web, social, webinars, and events, owning execution and helping shape how marketing operates as we grow.

This role is best suited to someone who thrives across channels, enjoys hands-on work, and takes ownership of getting campaigns out the door. If you enjoy taking the lead and bringing ideas to life from concept to launch, we’d like to meet you.

What You’ll Own You’ll take campaigns from idea to launch to follow-through, with real ownership over how they come together.

This role works best for someone who is comfortable switching between tasks, managing details, and keeping things moving without needing a lot of structure.

• Build and execute campaigns across email, web, social, webinars, and events
• Create and launch emails, landing pages, and supporting assets
• Work with agencies and internal stakeholders to get campaigns out the door and performing

You’ll also focus on what happens after someone engages:

• Build simple, effective nurture flows for downloads, webinars, and events
• Ensure leads are followed up with and not left sitting
• Improve how we convert interest into pipeline

And help keep the day-to-day engine running:

• Manage newsletters, blog publishing, and social distribution
• Support webinars and event execution
• Keep campaigns organized, on track, and moving

What Success Looks Like

• Campaigns launch consistently and without friction
• Marketing activity feels connected across channels
• Leads are followed up with and converted
• Content gets used, reused, and drives results
• Marketing contributes meaningfully to pipeline

What We’re Looking For

• You’re a campaign builder, not just a strategist
• You take pride in shipping amazing work without layers of approvals
• You’re comfortable working across multiple channels
• You can build emails, landing pages, and campaign assets independently
• You’re organized and able to manage multiple moving pieces
• You take ownership and move things forward

Experience & Tools

• 3–5 years of experience in demand generation, B2B growth, or campaign execution
• Builder mindset: you thrive on launching and improving, not endless planning
• Experience executing multi-channel campaigns end-to-end including event marketing.
• Hands-on experience with HubSpot or similar tools, including building emails, workflows, and campaigns
• Comfortable publishing content and building landing pages in a CMS
• Collaborative and growth-minded: able to take high-level direction, learn quickly, and translate ideas into execution.
• Strong writing across email, landing pages, and social
• Experience using AI tools to support marketing workflows. Bonus if you’ve experimented with or built workflows, automations, or agents using AI tools
• A strong eye for design: you don’t need to be a designer, but you know what looks good and feel confident working in Canva to pull together high-conversion assets.
• Familiarity with marketing attribution and reporting (especially around SQLs and pipeline)
• Self-sufficient, responsive, and excited to move fast without red tape

Why You’ll Love Working at Operto:

• Comprehensive Health Benefits: Enjoy coverage with extended health benefits, including health, vision, and dental care. Your well-being is our top priority!
• Paid Time Off: Recharge with ample paid time off, because we believe a balanced life is a successful life.
• Competitive Compensation: Receive a salary and benefits package that reflects your experience and skills, recognizing and rewarding your value to our team.
• Dynamic & Supportive Team: Join a high-achieving, collaborative team that supports growth, and celebrates success together.
• Hybrid Work: Enjoy the flexibility of hybrid work opportunities, while staying connected with our team.
• Winter Break: We have a reduced working schedule from December 25th to January 1st annually, allowing our team to enjoy the festive season with their loved ones without affecting their vacation balance.
• We’re champions of diversity. Our diverse backgrounds, skills, and abilities make us stronger. We work hard to make Operto a place where everyone feels welcome, respected and supported.
• Salary Range: Pay Rate: This compensation range takes into account a wide range of factors that are considered in making compensation decisions including but not limited to job-related skills, experience and relevant training or education, business and organizational needs. CAD: $75,000 - 90,000K annually