Search Director
About the role
Overview
Search Directors oversee the strategic planning and complete implementation across paid search initiatives for assigned clients. The position handles client stewardship and is responsible for all aspects of campaign success. Directors work with the integrated media, creative and data teams across national offices. Directors must have deep search experience as well as multichannel expertise with excellent client management skills.
Responsibilities
Client Management:
- Own senior client relationships to continually stay abreast of priorities and business objectives
- Engage with clients to build a strong understanding of their needs and how they can best utilize search media for their competitive advantage
- Oversee and provide guidance on long term strategic plans respective of the client’s business goals including but not limited to annual and quarterly planning, QBRs and EOC reports
- Oversee and contribute to in person meetings on a monthly/quarterly basis to build and maintain a deep rooted partnership driving excitement for paid search opportunities
- Uncover/understand objectives, challenges and needs by performing regular client needs assessments, check-ins and interfacing regularly with senior level
- Stay abreast of and disseminate relevant industry trends to keep the brand atop of the latest paid search opportunities
- Foster deep rooted understanding for the OMD business proposition and be able to clearly communicate the value to the clients
Team Management:
- Manage, lead and grow a team of 5-7 search professionals varying in roles and responsibilities
- Allocate resources to allow for both meeting the client's current needs but also investing and focusing efforts for future growth
- Lead the development and implementation of internal process and quality control initiatives that ensure error-free execution of all tasks
- Facilitate communication and process between team and internal as well as external stakeholders to collectively attain client objectives
- Act as the main point of escalation for the internal and external teams to quickly troubleshoot questions, concerns, or challenges
- Participate in weekly team meetings to provide insight into leadership viewpoints, client priorities and industry trend updates
Strategy & Analytics:
- Analytical ability to extract insight/actions from data and relate the “story” back to client’s business goals
- Leads innovation and vision- regarding new search products and enhancements
- Identify and test new channels and search products, highlighting results and sharing across organization and with external clients
- Negotiate partnership opportunities on behalf of the client to ensure the most value for the respective investment
- Partner with publishers to influence roadmap and future product rollouts on respective of client business goals
Qualifications:
- Outstanding ability to manage and develop a cohesive team in a fast-paced environment while maintaining a high level of stress tolerance
- Eager to deliver best-in-class Search, transformational attitude
- Obsessed with data and with a growth/performance mindset
- Excellent relationship building with internal and external stakeholders
- Strong communicator and presenter, able to present and articulate persuasive and cohesive presentations and points of view
- Trusted advisor to senior client and be seen as a vital part of their team; represent the voice of the client within OMD
- Highly analytical and creative mind in strong communication skills with experience in building and managing a team through a use of excellent communication and interpersonal skills.
- High levels of integrity, autonomy, and self-motivation
- Demonstrated ability to manage client relations including handling difficult client situations to optimal results for both the client and the company
- 8+ years of experience in a complex, technical product environment, including at least five years of management experience
- In-depth understanding of search media campaign management and optimization practices
- Be a proactive self-starter with experience leading large accounts within an agency in an integrated fashion (collaboration, data sharing, co-leading efforts focused on client satisfaction, growth, performance vs KPI’s)
Omnicom Media is providing the compensation range that the company is willing to pay for this position based on the successful applicant’s education, experience, knowledge, skills and abilities.
About OMD
While it might not be omnipotent, Omnicom Group can create advertising that is omnipresent. The company ranks as the world's #1 corporate media services conglomerate, with advertising, marketing, and public relations operations serving some 5,000 clients in more than 100 countries. It serves global advertising clients through its agency networks BBDO Worldwide, DDB Worldwide, and TBWA Worldwide, while such firms as GSD&M's Idea City, Merkley + Partners, and Zimmerman Advertising provide services for regional and national clients. More than 190 other firms in its Diversified Agency Services division, including Fleishman-Hillard, Integer, and Rapp, provide public relations and other marketing services.
Financials
Omnicom Group saw its revenues increase by more than 10% and net income increase by 15% in 2011, thanks to a recovering market that saw companies boost their advertising budgets. Acquisitions also contributed to a growth in earnings.
Mergers & Acquisitions
Throughout the year the firm bought 12 companies, including Nancy Bailey & Associates, a corporate licensing and consulting firm. Nancy Bailey is working closely with Beanstalk, another licensing specialist owned by Omnicom. Also in 2011 Omnicom bought Marina Maher Communications (MMC) for an undisclosed amount. MMC adds expertise in consumer products, food and beverage, and prescription and OTC drugs marketing from a female customer perspective.
In addition to adding subsidiaries that expand its advertising and marketing service offerings, the company also makes acquisitions to grow its geographic presence. In 2012 its Diversified Agency Services bought a majority stake in Medical Collective Intelligence, a Japanese online medical communications agency based in Tokyo.
Geographic Reach
Omnicom has US offices in New York, Connecticut, and Florida, while it has international offices in London, Shanghai, and Singapore.
Strategy
Omnicom's fortunes have been buoyed in part by its agency networks and their consistently strong creative work (traditional media advertising accounts for more than 45% of revenue), but the bulk of its growth has traditionally come from such areas as customer relationship management (CRM) and specialty communications. Omnicom sees continued growth being tied to its ability to provide an ever-expanding menu of services to its largest clients, especially in the digital and social media arenas.
The company has also been focused on expanding its media planning and buying operations. OMD Worldwide is a leading media specialist firm (behind Publicis' Starcom MediaVest), but Omnicom still trails WPP Group, Publicis, and Interpublic in total media services billings. To help close the gap, OMD launched Full Circle Entertainment, a branded entertainment production unit that works with clients like DIRECTV and Pier 1. In addition, Omnicom's Prometheus Media Services unit is its third media specialist, alongside OMD Worldwide and PHD Media Limited.
Similar jobs you might like
Search Director
About the role
Overview
Search Directors oversee the strategic planning and complete implementation across paid search initiatives for assigned clients. The position handles client stewardship and is responsible for all aspects of campaign success. Directors work with the integrated media, creative and data teams across national offices. Directors must have deep search experience as well as multichannel expertise with excellent client management skills.
Responsibilities
Client Management:
- Own senior client relationships to continually stay abreast of priorities and business objectives
- Engage with clients to build a strong understanding of their needs and how they can best utilize search media for their competitive advantage
- Oversee and provide guidance on long term strategic plans respective of the client’s business goals including but not limited to annual and quarterly planning, QBRs and EOC reports
- Oversee and contribute to in person meetings on a monthly/quarterly basis to build and maintain a deep rooted partnership driving excitement for paid search opportunities
- Uncover/understand objectives, challenges and needs by performing regular client needs assessments, check-ins and interfacing regularly with senior level
- Stay abreast of and disseminate relevant industry trends to keep the brand atop of the latest paid search opportunities
- Foster deep rooted understanding for the OMD business proposition and be able to clearly communicate the value to the clients
Team Management:
- Manage, lead and grow a team of 5-7 search professionals varying in roles and responsibilities
- Allocate resources to allow for both meeting the client's current needs but also investing and focusing efforts for future growth
- Lead the development and implementation of internal process and quality control initiatives that ensure error-free execution of all tasks
- Facilitate communication and process between team and internal as well as external stakeholders to collectively attain client objectives
- Act as the main point of escalation for the internal and external teams to quickly troubleshoot questions, concerns, or challenges
- Participate in weekly team meetings to provide insight into leadership viewpoints, client priorities and industry trend updates
Strategy & Analytics:
- Analytical ability to extract insight/actions from data and relate the “story” back to client’s business goals
- Leads innovation and vision- regarding new search products and enhancements
- Identify and test new channels and search products, highlighting results and sharing across organization and with external clients
- Negotiate partnership opportunities on behalf of the client to ensure the most value for the respective investment
- Partner with publishers to influence roadmap and future product rollouts on respective of client business goals
Qualifications:
- Outstanding ability to manage and develop a cohesive team in a fast-paced environment while maintaining a high level of stress tolerance
- Eager to deliver best-in-class Search, transformational attitude
- Obsessed with data and with a growth/performance mindset
- Excellent relationship building with internal and external stakeholders
- Strong communicator and presenter, able to present and articulate persuasive and cohesive presentations and points of view
- Trusted advisor to senior client and be seen as a vital part of their team; represent the voice of the client within OMD
- Highly analytical and creative mind in strong communication skills with experience in building and managing a team through a use of excellent communication and interpersonal skills.
- High levels of integrity, autonomy, and self-motivation
- Demonstrated ability to manage client relations including handling difficult client situations to optimal results for both the client and the company
- 8+ years of experience in a complex, technical product environment, including at least five years of management experience
- In-depth understanding of search media campaign management and optimization practices
- Be a proactive self-starter with experience leading large accounts within an agency in an integrated fashion (collaboration, data sharing, co-leading efforts focused on client satisfaction, growth, performance vs KPI’s)
Omnicom Media is providing the compensation range that the company is willing to pay for this position based on the successful applicant’s education, experience, knowledge, skills and abilities.
About OMD
While it might not be omnipotent, Omnicom Group can create advertising that is omnipresent. The company ranks as the world's #1 corporate media services conglomerate, with advertising, marketing, and public relations operations serving some 5,000 clients in more than 100 countries. It serves global advertising clients through its agency networks BBDO Worldwide, DDB Worldwide, and TBWA Worldwide, while such firms as GSD&M's Idea City, Merkley + Partners, and Zimmerman Advertising provide services for regional and national clients. More than 190 other firms in its Diversified Agency Services division, including Fleishman-Hillard, Integer, and Rapp, provide public relations and other marketing services.
Financials
Omnicom Group saw its revenues increase by more than 10% and net income increase by 15% in 2011, thanks to a recovering market that saw companies boost their advertising budgets. Acquisitions also contributed to a growth in earnings.
Mergers & Acquisitions
Throughout the year the firm bought 12 companies, including Nancy Bailey & Associates, a corporate licensing and consulting firm. Nancy Bailey is working closely with Beanstalk, another licensing specialist owned by Omnicom. Also in 2011 Omnicom bought Marina Maher Communications (MMC) for an undisclosed amount. MMC adds expertise in consumer products, food and beverage, and prescription and OTC drugs marketing from a female customer perspective.
In addition to adding subsidiaries that expand its advertising and marketing service offerings, the company also makes acquisitions to grow its geographic presence. In 2012 its Diversified Agency Services bought a majority stake in Medical Collective Intelligence, a Japanese online medical communications agency based in Tokyo.
Geographic Reach
Omnicom has US offices in New York, Connecticut, and Florida, while it has international offices in London, Shanghai, and Singapore.
Strategy
Omnicom's fortunes have been buoyed in part by its agency networks and their consistently strong creative work (traditional media advertising accounts for more than 45% of revenue), but the bulk of its growth has traditionally come from such areas as customer relationship management (CRM) and specialty communications. Omnicom sees continued growth being tied to its ability to provide an ever-expanding menu of services to its largest clients, especially in the digital and social media arenas.
The company has also been focused on expanding its media planning and buying operations. OMD Worldwide is a leading media specialist firm (behind Publicis' Starcom MediaVest), but Omnicom still trails WPP Group, Publicis, and Interpublic in total media services billings. To help close the gap, OMD launched Full Circle Entertainment, a branded entertainment production unit that works with clients like DIRECTV and Pier 1. In addition, Omnicom's Prometheus Media Services unit is its third media specialist, alongside OMD Worldwide and PHD Media Limited.