What you’ll do

The key objective of this position is to develop and execute brand and seasonal marketing programs and plans to meet financial targets and increase profitability of the supported businesses (Christmas, Back to School, and Hudson Bay Stripes Enterprise). Reporting to a Strategic Marketing Manager, the successful candidate will have strong digital know-how and play an important role in developing and executing marketing strategies and plans that support annual targets and long-term strategies. The AMM would also be the key point person for project leading, updating and communicating the plans to all key internal and agency stakeholders. Your ability to work with and influence others will be a key measure of success.

• Foster strong relationships and collaborate with appropriate stakeholders to ensure thorough understanding of business goals, opportunities, challenges and develop marketing plans that balance customer need with business goals. Establish clear campaign targets aligned to deliver business goals.
• Assist in the development of annual marketing plans by developing financial plans and annual strategies for the business that link to defined strategy objectives and guidelines.
• Plan and execute complex, multi-channel marketing programs that roll-up to an integrated marketing plan by combining an in-depth understanding of the business with strong consumer insights.
• Craft integrated creative and media briefs that inspire partner agencies and creative/production vendors to develop breakthrough creative and best in class, award-winning MarComm campaigns that deliver on brand and business objectives. Bring forward innovation opportunities.
• Monitor, measure and analyze the impact of marketing programs and enhancement efforts. Manage budget for assigned programs.
• Provide direction and guidance to Specialists and/or Co-ops in managing tasks/activities of the assigned projects, ensuring seamless execution.
• Provide subject matter expertise, understanding of consumer trends, competitive & market analysis and potential linkages to other CTC SBUs to ensure the business is kept abreast of competitive marketing initiatives
• Manage relationships to ensure that the work meets schedule, quality and budgetary expectations
• Manage due diligence and approvals required to ensure compliant, legally approved communications in market

What you bring

• Minimum of 5 years’ related marketing experience
• Post secondary education in related field
• Creative acumen and proven ability to manage the creative process when developing new and effective marketing programs
• Strong customer focus and business acumen with the ability to manage and track an operating budget
• Strong project management and negotiation skills, superior problem solving and analytical skills
• Highly motivated self-starter, who can think creatively and has the ability to analyze and prioritize to meet business needs
• Superior influencing and interpersonal skills, demonstrated ability to interact collaboratively with other team members
• Excellent written and oral communication skills and detail oriented
• Proficient in MS Office

#LI-UH1

About Us

Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.

Our Commitment to Diversity, Inclusion and Belonging

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.