Customer Acquisition Lead – Auto Services
Top Benefits
About the role
What You’ll Do
- Manage the execution of key customer acquisition initiatives aligned to the overarching Auto Service roadmap and strategy.
- Increase active triangle member penetration (not currently using Canada’s Garage) by creating strategies to engage more Triangle members through 1:1 personalized offers.
- Leverage the existing triangle eco-system to attract and retain new customers, plus create awareness to help convert and incentivize existing auto service customers so they can earn and redeem e-CTM.
- Improve the customer end-to-end experience at Canada’s Garage by reducing key consumer friction points.
- Increase trust by improving transparency and consistency at Canada’s Garage.
- Make the customer journey easier and more convenient by improving operations both in-person and digital.
- Increase customer value by better highlighting existing Canada’s Garage benefits and finding creative methods to introduce more value into the overall experience.
- Working with DD&L, develop and execute necessary training on key initiatives including change management requirements.
- Deliver actionable insights to the business to ensure Dealers have key metrics to help make better decisions around awareness and customer experience.
- Leverage existing data and feedback (ie. NPS/Medallia) as well as feedback from the field to identify areas of focus.
- Collaborate closely with cross-functional teams to build and implement initiatives that draw deeper engagement and increase lifetime value.
- Define project goals and objectives and manage timelines, budgets, other individuals and implement key deliverables.
- Be a customer acquisition subject matter expert for Canada’s Garage
What You Bring
- 3-5 years of relevant experience
- Customer-centric mindset with a focus on improving customer experiences.
- Demonstrated analytical and problem-solving skills. Ability to turn data into insights into business recommendations
- Demonstrated ability to both be a strategic and innovative and creative thinker, with the ability to turn those ideas into flawless execution
- Understanding how to drive user acquisition (app, email, SMS) & ability to increase customer lifetime value is an asset
- A collaborative approach. You can foster healthy relationships and communicate effectively across the teams
- Takes ownership of learning within their discipline and educating stakeholders at all business levels
- Proven experience in managing customer experiences and leading customer service teams.
- Strong communication and problem-solving skills.
- Proficiency in using customer feedback platforms, analytics software, and CRM systems.
- Leadership skills to inspire and guide teams towards exceptional customer experiences.
- Customer-centric mindset with a focus on meeting and exceeding customer expectations.
- Data-driven decision-making skills to enhance customer experiences.
- Adaptability to respond to changing customer demands and market trends
About Us Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.
Our Commitment to Diversity, Inclusion and Belonging We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.
Accommodations We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.
About Canadian Tire Corporation, Ltd.
Canadian Tire Corporation, Limited ("CTC") is one of Canada's most admired and trusted companies. With world-class owned brands and exciting market-leading merchandising strategies, we are continually innovating with purpose: to be there for Canadians from coast-to-coast.
We are a group of companies that includes a retail segment, a financial services division and CT REIT. Our retail business is led by Canadian Tire, which was founded in 1922 and provides Canadians with products for life in Canada across its Living, Playing, Fixing, Automotive and Seasonal & Gardening categories. Party City, PartSource and Gas+ are key parts of the Canadian Tire network. Our retail segment also includes Mark's, a leading source for casual and industrial wear, Pro Hockey Life, a hockey speciality store catering to elite athletes, and SportChek, Hockey Experts, Sports Experts, and Atmosphere, which offer the best active wear brands. Our 1,700 retail and gasoline outlets are supported and strengthened by our Financial Services division and the tens of thousands of people employed across the country by our Company, local Dealers, franchisees and petroleum retailers. In addition, CTC owns and operates Helly Hansen, a leading technical outdoor brand based in Oslo, Norway.
CTC is an integral part of the communities in which we operate and our legacy of community support, through national and local programs, is initiated and executed by our Corporation, Dealers, franchisees, store operators and employees. Since 2005, our Canadian Tire Jumpstart Charities has been helping kids overcome financial and accessibility barriers to sport and recreation in an effort to provide inclusive play for all kids of all abilities.
For more information, visit corp.canadiantire.ca.
Customer Acquisition Lead – Auto Services
Top Benefits
About the role
What You’ll Do
- Manage the execution of key customer acquisition initiatives aligned to the overarching Auto Service roadmap and strategy.
- Increase active triangle member penetration (not currently using Canada’s Garage) by creating strategies to engage more Triangle members through 1:1 personalized offers.
- Leverage the existing triangle eco-system to attract and retain new customers, plus create awareness to help convert and incentivize existing auto service customers so they can earn and redeem e-CTM.
- Improve the customer end-to-end experience at Canada’s Garage by reducing key consumer friction points.
- Increase trust by improving transparency and consistency at Canada’s Garage.
- Make the customer journey easier and more convenient by improving operations both in-person and digital.
- Increase customer value by better highlighting existing Canada’s Garage benefits and finding creative methods to introduce more value into the overall experience.
- Working with DD&L, develop and execute necessary training on key initiatives including change management requirements.
- Deliver actionable insights to the business to ensure Dealers have key metrics to help make better decisions around awareness and customer experience.
- Leverage existing data and feedback (ie. NPS/Medallia) as well as feedback from the field to identify areas of focus.
- Collaborate closely with cross-functional teams to build and implement initiatives that draw deeper engagement and increase lifetime value.
- Define project goals and objectives and manage timelines, budgets, other individuals and implement key deliverables.
- Be a customer acquisition subject matter expert for Canada’s Garage
What You Bring
- 3-5 years of relevant experience
- Customer-centric mindset with a focus on improving customer experiences.
- Demonstrated analytical and problem-solving skills. Ability to turn data into insights into business recommendations
- Demonstrated ability to both be a strategic and innovative and creative thinker, with the ability to turn those ideas into flawless execution
- Understanding how to drive user acquisition (app, email, SMS) & ability to increase customer lifetime value is an asset
- A collaborative approach. You can foster healthy relationships and communicate effectively across the teams
- Takes ownership of learning within their discipline and educating stakeholders at all business levels
- Proven experience in managing customer experiences and leading customer service teams.
- Strong communication and problem-solving skills.
- Proficiency in using customer feedback platforms, analytics software, and CRM systems.
- Leadership skills to inspire and guide teams towards exceptional customer experiences.
- Customer-centric mindset with a focus on meeting and exceeding customer expectations.
- Data-driven decision-making skills to enhance customer experiences.
- Adaptability to respond to changing customer demands and market trends
About Us Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.
Our Commitment to Diversity, Inclusion and Belonging We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.
Accommodations We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.
About Canadian Tire Corporation, Ltd.
Canadian Tire Corporation, Limited ("CTC") is one of Canada's most admired and trusted companies. With world-class owned brands and exciting market-leading merchandising strategies, we are continually innovating with purpose: to be there for Canadians from coast-to-coast.
We are a group of companies that includes a retail segment, a financial services division and CT REIT. Our retail business is led by Canadian Tire, which was founded in 1922 and provides Canadians with products for life in Canada across its Living, Playing, Fixing, Automotive and Seasonal & Gardening categories. Party City, PartSource and Gas+ are key parts of the Canadian Tire network. Our retail segment also includes Mark's, a leading source for casual and industrial wear, Pro Hockey Life, a hockey speciality store catering to elite athletes, and SportChek, Hockey Experts, Sports Experts, and Atmosphere, which offer the best active wear brands. Our 1,700 retail and gasoline outlets are supported and strengthened by our Financial Services division and the tens of thousands of people employed across the country by our Company, local Dealers, franchisees and petroleum retailers. In addition, CTC owns and operates Helly Hansen, a leading technical outdoor brand based in Oslo, Norway.
CTC is an integral part of the communities in which we operate and our legacy of community support, through national and local programs, is initiated and executed by our Corporation, Dealers, franchisees, store operators and employees. Since 2005, our Canadian Tire Jumpstart Charities has been helping kids overcome financial and accessibility barriers to sport and recreation in an effort to provide inclusive play for all kids of all abilities.
For more information, visit corp.canadiantire.ca.