Digital Marketing Manager
Top Benefits
About the role
What is the opportunity?
Join the Digital Marketing team and play a pivotal role in shaping the digital presence of RBC's International Banking and Newcomers Segments. This role combines Digital Marketing Campaign Execution and Web Channel Management. As the Digital Marketing lead, you'll collaborate with Marketing & Product teams to execute campaigns that drive engagement and growth for International Banking and Segments team. As the Channel Manager, you'll optimize the website and landing pages, develop innovative tools, and enhance the overall user experience. This fast-paced, matrixed environment requires a highly organized and communicative individual with a strong blend of technical expertise and marketing acumen.
What will you do?
- Campaign Execution:
- Translate marketing strategies into impactful digital campaigns for International Banking and Newcomers Segments, coordinating builds and providing strategic recommendations on leveraging digital assets and channels.
- Champion the creation of engaging content, intuitive tools, and interactive experiences that resonate with target audience.
- Channel Management:
- Own the International Banking and Newcomers website, driving optimization, capability development (e.g., tools, calculators), and ensuring a seamless user experience.
- Lead initiatives related to channel management, A/B testing, dashboarding, and reporting, providing data-driven insights to inform decision-making.
- Collaboration & Communication:
- Build strong relationships with internal (Digital, Product, and Marketing teams) and external agencies, becoming a trusted digital SME for segments initiatives.
- Present recommendations and data analysis to stakeholders and senior management, effectively communicating the value of digital initiatives.
- Innovation & Growth:
- Develop new strategies and capabilities in partnership with teams to drive revenue growth and cost efficiencies.
What do you need to succeed?
Must-have:
- Bachelor's degree or College diploma in Business/Marketing/Technology.
- Digital-first and analytical mindset and work ethic.
- 5+ years of digital marketing experience.
- 3+ years experience leading digital sites.
- Exceptional client, project, and vendor management skills.
- Strong collaboration, presentation, written, and verbal communication skills.
- Experience with content, usability, information architecture, accessibility, and privacy.
- Proficiency in Google Analytics.
- Experience with an Optimization Platform (e.g., Optimizely, VWO) for A/B testing and personalization.
- Technical skills:
- FTP
- Dev/staging/prod environments
- Working knowledge of HTML/CSS/JavaScript
Nice-to-have:
- Experience in the financial services industry.
- Ecommerce, marketing, or digital product ownership experience.
- Agency experience.
- Familiarity with Content Management Systems (CMS) and/or Customer Data Platforms (CDP) to streamline content creation, personalization, and customer insights.
- Experience leveraging Generative AI tools for content creation and design.
Work Arrangement:
- This role requires a 4-day in-office presence per week to foster collaboration and teamwork.
What’s in it for you?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
- Ability to make a difference and lasting impact
- Work in a dynamic, collaborative, progressive, and high-performing team
- Opportunities to do challenging work
About RBC
Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 94,000+ employees who leverage their imaginations and insights to bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada's biggest bank and one of the largest in the world, based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to our more than 17 million clients in Canada, the U.S. and 27 other countries. Learn more at rbc.com. We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at www.rbc.com/community-social-impact.
La Banque Royale du Canada est une institution financière mondiale définie par sa raison d'être, guidée par des principes et orientée vers l'excellence en matière de rendement. Notre succès est attribuable aux quelque 94 000+ employés qui mettent à profit leur créativité et leur savoir faire pour concrétiser notre vision, nos valeurs et notre stratégie afin que nous puissions contribuer à la prospérité de nos clients et au dynamisme des collectivités. Selon la capitalisation boursière, nous sommes la plus importante banque du Canada et l'une des plus grandes banques du monde. Nous avons adopté un modèle d'affaires diversifié axé sur l'innovation et l'offre d'expériences exceptionnelles à nos plus de 17 millions de clients au Canada, aux États Unis et dans 27 autres pays. Pour en savoir plus, visitez le site rbc.com/francais
Nous sommes fiers d'appuyer une grande diversité d'initiatives communautaires par des dons, des investissements dans la collectivité et le travail bénévole de nos employés. Pour de plus amples renseignements, visitez le site www.rbc.com/collectivite-impact-social.
Digital Marketing Manager
Top Benefits
About the role
What is the opportunity?
Join the Digital Marketing team and play a pivotal role in shaping the digital presence of RBC's International Banking and Newcomers Segments. This role combines Digital Marketing Campaign Execution and Web Channel Management. As the Digital Marketing lead, you'll collaborate with Marketing & Product teams to execute campaigns that drive engagement and growth for International Banking and Segments team. As the Channel Manager, you'll optimize the website and landing pages, develop innovative tools, and enhance the overall user experience. This fast-paced, matrixed environment requires a highly organized and communicative individual with a strong blend of technical expertise and marketing acumen.
What will you do?
- Campaign Execution:
- Translate marketing strategies into impactful digital campaigns for International Banking and Newcomers Segments, coordinating builds and providing strategic recommendations on leveraging digital assets and channels.
- Champion the creation of engaging content, intuitive tools, and interactive experiences that resonate with target audience.
- Channel Management:
- Own the International Banking and Newcomers website, driving optimization, capability development (e.g., tools, calculators), and ensuring a seamless user experience.
- Lead initiatives related to channel management, A/B testing, dashboarding, and reporting, providing data-driven insights to inform decision-making.
- Collaboration & Communication:
- Build strong relationships with internal (Digital, Product, and Marketing teams) and external agencies, becoming a trusted digital SME for segments initiatives.
- Present recommendations and data analysis to stakeholders and senior management, effectively communicating the value of digital initiatives.
- Innovation & Growth:
- Develop new strategies and capabilities in partnership with teams to drive revenue growth and cost efficiencies.
What do you need to succeed?
Must-have:
- Bachelor's degree or College diploma in Business/Marketing/Technology.
- Digital-first and analytical mindset and work ethic.
- 5+ years of digital marketing experience.
- 3+ years experience leading digital sites.
- Exceptional client, project, and vendor management skills.
- Strong collaboration, presentation, written, and verbal communication skills.
- Experience with content, usability, information architecture, accessibility, and privacy.
- Proficiency in Google Analytics.
- Experience with an Optimization Platform (e.g., Optimizely, VWO) for A/B testing and personalization.
- Technical skills:
- FTP
- Dev/staging/prod environments
- Working knowledge of HTML/CSS/JavaScript
Nice-to-have:
- Experience in the financial services industry.
- Ecommerce, marketing, or digital product ownership experience.
- Agency experience.
- Familiarity with Content Management Systems (CMS) and/or Customer Data Platforms (CDP) to streamline content creation, personalization, and customer insights.
- Experience leveraging Generative AI tools for content creation and design.
Work Arrangement:
- This role requires a 4-day in-office presence per week to foster collaboration and teamwork.
What’s in it for you?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
- Ability to make a difference and lasting impact
- Work in a dynamic, collaborative, progressive, and high-performing team
- Opportunities to do challenging work
About RBC
Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 94,000+ employees who leverage their imaginations and insights to bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada's biggest bank and one of the largest in the world, based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to our more than 17 million clients in Canada, the U.S. and 27 other countries. Learn more at rbc.com. We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at www.rbc.com/community-social-impact.
La Banque Royale du Canada est une institution financière mondiale définie par sa raison d'être, guidée par des principes et orientée vers l'excellence en matière de rendement. Notre succès est attribuable aux quelque 94 000+ employés qui mettent à profit leur créativité et leur savoir faire pour concrétiser notre vision, nos valeurs et notre stratégie afin que nous puissions contribuer à la prospérité de nos clients et au dynamisme des collectivités. Selon la capitalisation boursière, nous sommes la plus importante banque du Canada et l'une des plus grandes banques du monde. Nous avons adopté un modèle d'affaires diversifié axé sur l'innovation et l'offre d'expériences exceptionnelles à nos plus de 17 millions de clients au Canada, aux États Unis et dans 27 autres pays. Pour en savoir plus, visitez le site rbc.com/francais
Nous sommes fiers d'appuyer une grande diversité d'initiatives communautaires par des dons, des investissements dans la collectivité et le travail bénévole de nos employés. Pour de plus amples renseignements, visitez le site www.rbc.com/collectivite-impact-social.