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Integrated Marketing Manager (B2B)

Moe's Home Collectionabout 1 month ago
Hybrid
Vancouver, BC
$70,000 - $90,000/year
Senior Level
full_time

Top Benefits

Competitive salary and performance bonus
Health, dental, vision, and mental health coverage
Hybrid work with 2 weeks remote per year

About the role

We’re looking for a strategic, creative, and highly collaborative Integrated Marketing Manager to champion our seasonal product launches, trade show presence, and wholesale sales objectives. As the orchestrator of our cross-channel campaigns, you’ll ensure every touchpoint — from showrooms to emails, catalogs to social — delivers a consistent, compelling story to our B2B audiences.

You’ll work closely with product, creative, and sales teams to connect the dots between bold design, meaningful partnerships, and a customer experience that just works.

Key Responsibilities

Campaign Strategy & Planning

  • Develop integrated marketing plans for seasonal collections, trade shows, and major B2B initiatives.
  • Align messaging, creative, and timing across print, digital, social, email, PR, and in-person events—creating a seamless, on-brand experience.

Trade Show & Event Marketing

  • Partner with sales and product teams to deliver standout pre-show, on-site, and post-show campaigns
  • Ensure trade events are integrated into broader marketing strategies, reinforcing Moe’s as a trusted creative partner.

Content & Asset Development

  • Partner with the Creative Director to bring campaigns to life—managing timelines, deliverables, and strategic briefs for catalogs, lookbooks, line sheets, product videos, and digital assets.

Partner Engagement

  • Equip sales reps and dealers with marketing toolkits, email templates, and localized campaign assets that inspire and support their business.
  • Coordinate launch communications to trade partners, keeping them informed, engaged, and connected.

Measurement & Optimization

  • Track performance across channels, measuring ROI on trade show investments, email engagement, asset adoption, and wholesale sales impact.
  • Use insights to refine strategies, strengthen partnerships, and drive business growth.

Qualifications

  • 5+ years in B2B marketing, ideally in integrated or campaign management roles.
  • Proven experience collaborating with product, creative, and sales teams.
  • Strong briefing skills, translating strategy into clear creative direction.
  • Experience in trade show or event marketing within a design or home category is a plus.
  • Data-driven, detail-oriented, and passionate about delivering a customer experience that feels as smooth and inspiring as shopping retail.

What We Offer

  • Competitive salary plus performance bonus.
  • Comprehensive benefits plan (health, dental, vision) with enhanced coverage for mental health resources.
  • Hybrid environment with the opportunity to work remotely for two weeks per year.
  • Casual, open office with views of downtown Vancouver and the North Shore mountains.
  • Stocked kitchen with snacks, fresh fruit, coffee, and tea.
  • Ergonomic workstations with sit-stand desks.
  • Free electric vehicle charging at our head office.
  • Generous product discounts for yourself, friends, and family.
  • Office gym and free weekly spin classes at Ride Cycle Club (Vancouver and Toronto).

The salary range for this role is $70,000 - $90,000 per year.

About Moe's Home Collection

Furniture and Home Furnishings Manufacturing
51-200

Wholesaler/Retailer

At Moe’s Home Collection, we are design fascinated, with the concept of ‘living’ deeply engrained into every product we craft & curate. Our ethos is a simple one - we believe that well-considered design can improve lives.

Best known for our modern & contemporary furniture & home décor, our product assortment focuses on a multitude of styles, categories & customer-curated collections. Dedicated to bringing quality furniture at accessible prices to our customers, we have grown exponentially in our wholesale & retail divisions & now have a total of 13 flagship & licensee locations internationally, along with three large warehouses located in Delta, B.C, Kent, WA & Dayton, NJ.

As a full-line wholesale & retail furniture, lifestyle & product-focused company, we’ve been designing approachable furniture for over 35 years. Family-owned & operated, our story began in 1986, when Moe Samieian Sr opened Moe’s as a Fine Rugs & Furniture store in South Granville, Vancouver, before expanding & entering into the wholesale market in 1999. In the years since, we have seen exponential growth in our retail & wholesale divisions, including flourishing licensee & international programs. Still, we’re a people-first company & what we do wouldn’t be possible without our employees & customers.

We operate on five pillars:

Customer Focus: Everything we do centers around our guest's needs & our ability to enhance their wellbeing.

Passion: Our passion for furniture & design is the fuel that drives our business.

Entrepreneurship: We challenge the status quo, try new things & leverage our agile structure to make intelligent decisions & find new opportunities.

Care: "People are our most important asset" we believe in giving back to our people & our community.

Continuous Improvement: We will continue to improve, to get better every day & to learn what we may have done yesterday - we can improve upon for tomorrow.