About Ballad

At Ballad, we help communities, people, and businesses thrive. Through workforce development programs and consulting services, we bring creativity, expertise, and purpose to everything we do. As a certified B Corp, we’re committed to using our business as a force for good — and we’re looking for a driven and strategic Marketing Manager to strengthen and grow our brand.

About the Role
The Marketing Manager is responsible for executing Ballad’s marketing strategy and ensuring the organization’s brand is consistent, visible, and impactful. Reporting to the Senior Manager of Strategy & Impact, this role will strengthen Ballad’s presence provincially and work toward long-term national recognition. The Marketing Manager will oversee the Marketing & Social Media Coordinator, manage external vendors, and ensure Ballad’s marketing initiatives reflect the brand’s mission, vision, and values.

Key Responsibilities

• Marketing Strategy Execution: Execute and update Ballad’s marketing strategy, ensuring alignment with organizational goals and measurable outcomes.

• Brand Management: Ensure brand consistency in look, feel, and messaging across all departments and materials, strengthening Ballad’s reputation and credibility.

• Brand Recognition & Growth: Build Ballad’s brand recognition provincially, with a long-term goal of establishing national presence through visibility, partnerships, and reputation-building.

• Team Leadership: Lead and mentor the Graphic Design & Social Media Coordinator, ensuring social media and graphic design content consistently reflect Ballad’s brand and priorities.

• Digital Presence: Ensure the website is current and lead updates, delegating to staff or subcontractors as appropriate.

• Campaign Management: Plan and execute targeted campaigns to raise awareness of Ballad’s programs, partnerships, and impact, leveraging staff and subcontractors as needed.

• Vendor & Subcontractor Management: Manage subcontractor agreements for digital media buys, website and hosting services, video production, and large-scale design projects.

• Budget Management: Manage the marketing budget, ensuring cost-effective use of resources, subcontractors, and campaigns.

• Marketing Collateral: Ensure all teams across Ballad have the marketing collateral they require to achieve program and business development goals.

• Analytics & Insights: Monitor marketing and communications metrics, analyze performance data, and recommend adjustments to improve reach and engagement.

• Reporting: Prepare and deliver monthly and quarterly Employment Services marketing reports, ensuring accuracy and timeliness.

• Storytelling: Capture and amplify impact stories from participants, employers, and projects to highlight Ballad’s outcomes.

• External Representation: Represent Ballad and our programs externally at events, industry gatherings, and community forums as needed.

Qualifications & Attributes

• 8+ years of experience in marketing, communications, or public relations.
• Proven ability to execute marketing strategies and manage brand consistency.
• Strong project management skills, able to oversee multiple priorities, subcontractors, and budgets.
• Excellent writing and storytelling skills for digital, print, and reports.
• Familiarity with digital marketing, website management, and analytics.
• Demonstrated success in campaign planning and execution.
• Collaborative leader with experience mentoring junior staff.
• Confident communicator, comfortable representing Ballad externally.
• Passion for amplifying social impact and strengthening community presence.