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Paid Media Specialist

Insight Globalabout 23 hours ago
Hybrid
Toronto, Ontario, Canada
CA$21/hourly
Entry Level
CONTRACTOR

About the role

6 month contract + extensions Hybrid 1-2x per week in Toronto Pay: $21/hr T4 MAX Qualifications Approximately 1 year of experience managing paid social campaigns. Experience posting paid ads through Meta Ads Manager Understanding of campaign objectives, audience targeting, bidding strategies, and performance metrics. Familiarity with tracking parameters (UTMs) and conversion measurement. Strong proficiency in Microsoft Excel and/or Google Sheets. Excellent organizational and time management skills. Key Competencies Attention to Detail Success in this role requires exceptional attention to detail. The ability to identify errors, validate campaign settings, follow established processes, and maintain accuracy across multiple campaigns is essential. Accountability Takes ownership of campaign quality, follows established workflows, and consistently meets deadlines. Communication Clearly communicates campaign status, risks, and recommendations to stakeholders and team members. What Success Looks Like Campaigns are launched accurately and on time. QA processes are consistently followed with minimal errors. Tracking, targeting, budgets, and creative assets are implemented correctly. Issues are proactively identified and resolved before impacting performance. Stakeholders trust the quality and accuracy of campaign execution. Responsibilities Campaign Execution Build and launch paid social campaigns across platforms such as Meta, TikTok, Pinterest and Snapchat. Configure campaign settings including objectives, budgets, bidding strategies, audiences, placements, and flight dates. Ensure campaigns are launched accurately and on schedule. Quality Assurance & Attention to Detail Perform thorough pre-launch QA checks to validate campaign setup against approved media plans. Verify audience targeting, exclusions, budgets, flight dates, creative assets, URLs, UTM parameters, and tracking configurations. Conduct post-launch checks to ensure campaigns are delivering correctly and tracking. Identify and resolve discrepancies before they impact campaign performance. Maintain accurate campaign documentation and records. Campaign Monitoring & Optimization Monitor campaign performance and pacing daily. Assist with optimizations related to targeting, creative performance, bidding strategies, and budget allocation. Flag performance concerns (in Jira), delivery issues, or tracking anomalies in a timely manner. Collaboration Work closely with in house Media Strategy team. Communicate campaign status, launch updates, and potential risks. Support cross-functional initiatives and special projects as needed.

We may use artificial intelligence tools to assist with the screening, assessment, or selection of potential applicants for this position.

About Insight Global

Staffing and Recruiting
10,000+

Insight Global is an international professional services and staffing company specializing in delivering talent and technical solutions to Fortune 1000 companies across the IT, Non-IT, Healthcare, and Engineering industries. Fueled by staffing and talent experts, Evergreen, our professional services brand, brings technical advisors and culture consultants to help customers tackle their biggest challenges. With over 70 locations across North America, Europe, and Asia, and global staffing capabilities in 50+ countries, our teams of tech-enabled recruiters are dedicated to finding the right talent and technical solutions to help our customers thrive. At our core, we are dedicated to empowering people to do great things. That’s why we’re passionate about developing our people personally, professionally, and financially so they can be the light to the world around them. n, Evergreen. To find out more, visit www.insightglobal.com

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