Who you are

• You don't just ask "what should this look like?"—you ask "what are we trying to learn?" and "how will we know if it worked?"
• You can articulate the business case for your designs and connect them to metrics (activation rate, feature adoption, MRR)
• You're comfortable operating in ambiguity and building conviction through small experiments rather than waiting for perfect data
• You know when a scrappy prototype will do and when polish matters
• You've shipped experiments that failed—and learned something valuable from them
• You can move from hypothesis to testable design in days, not weeks
• 3-5 years of product design experience within B2B, Saas
• 2+ years designing for growth (not just "product design"—actual growth work: onboarding flows, activation loops, retention features, paywalls, etc.)
• A portfolio that shows experiments you've run, metrics you've moved, and how you iterated based on results
• Experience working in fast-moving environments where you ship, learn, and ship again
• You can explain your design thinking to engineers, PMs, and execs without jargon
• You know how to advocate for users while respecting business constraints
• You give and receive feedback generously
• Experience with tools like Figma, Amplitude/Pendo, Jira, and user research platforms
• Background designing for SMB SaaS or CRM products
• Familiarity with AI-assisted design workflows
• Comfort working in a fully remote, distributed team
• Familiarity with animation tools, such as Lottiefiles or Jitter

What the job involves

• You'll be the design voice in a lean, high-velocity Growth squad (PM, Engineer, Designer, and Data Scientist) tasked with moving the metrics that matter: activation, adoption, retention, and revenue
• This isn't about making things pretty—it's about making things work
• Your first 90 days:
• Ship experiments that test hypotheses around onboarding, feature adoption, or direct revenue-generating experiences
• Partner with your PM and Engineer to identify friction points and design solutions that move key metrics
• Sync in and contribute to the squad’s operating cadence of hypothesis → design → test → learn
• Build credibility with stakeholders by showing how design drives measurable outcomes
• Beyond that, you'll:
• Own the end-to-end design process for growth initiatives across web and mobile
• Run A/B tests and multivariate experiments to optimize user flows (signups, onboarding, activation, cross-selling)
• Use qualitative insights (user interviews, support tickets) and quantitative data (analytics, experiment results) to inform design decisions
• Create everything from quick wireframes to high-fidelity prototypes, matching fidelity to the question you're answering
• Collaborate with our 8-person Design team and dedicated UX Researcher while operating semi-autonomously within Growth
• Help shape Roofr's experimentation culture by documenting learnings and advocating for bold ideas

Benefits

• 1st week of employment is mandatory PTO! Start your journey with Roofr by decompressing and recharging - we will see you in week 2!
• 1 Friday off per month (we call those our laundry days!)
• Company wide paid shutdown for the week between Christmas and New Years
• Flexible time off
• Medical, dental and vision insurance premiums for employees and their dependents
• Generous Parental Leave policy
• We host 2 retreats per year and great team building activities
• Ample learning and development opportunities to continue growing your career
• Home office setup stipend
• Remote first culture
• Weekly Friday paydays!