About the role
Company Description Starcom is a part of Publicis Media within Publicis Groupe, one of the world’s leading communications groups. Our team spans across our Windsor, Toronto and Montreal offices. We truly love the world of Media and Advertising. We see the planning and buying process as art. However, it is an art that is always best when backed by the science of empirical data.
One of our core tenants of media planning and buying is that human experiences drive impact through tangible results . Not only do we seek to deeply understand our clients’ business and what truly motivates consumers, but we seek to design experiences that drive meaningful consumer actions our clients care about - Move People, Move Business. You will be joining a well recognised agency with credentials:
- Great Places to Work certified two years in a row
- Only communications company to be ranked in LinkedIn’s Top 25 Great Places to Work
- 2022 Media Agency of the Year
- 2023 Media Agency of the Year finalist
As part of Publicis Media Canada we are proud to be Great Places to Work™ certified and recognized with Best Workplaces™ for Today’s Youth. We provide continuing opportunities for career growth by fostering a diverse work environment that respects and supports individual contributions and opinions.
Overview The Data Activation Specialist will be responsible for utilizing digital platforms and transforming vast data sets into actionable insights that inform targeting and optimization; specifically,
connecting or extracting data, tracking, measuring, and analyzing and optimizing digital media for improved conversion and business performance. You will be part of a growing team, reporting
to the Data Activation Manager and will have the opportunity to learn and grow in the emerging field of data strategy, data activation and data analysis.
Responsibilities
- Ingest disparate digital data sources across Paid, Owned and Earned Digital Media into a consolidated environment for tracking
- Learn how to set up automated process for data extraction, via API, SFTP, SQL etc.
- Extract, transform and load data for ingestion into business intelligence platforms
- Learn how to build dashboards in business intelligence platforms
- Build and deploy semi-automated Excel and PowerPoint digital reporting solutions such as campaign performance tracking
- Provide the Planning and Buying teams with analysis, insights and data-informed recommendations from the aforementioned reporting areas
- Opportunity to work across key business intelligence platforms for digital media, mainly Datorama
- Translate strategy into implementation tactics Data mapping and enhancement
- Create segments relevant to objectives that can be pushed to relevant destinations for activation
- Translate objectives into digital media measurement plans
- Analyze and report on campaign performance through standardized ad-server attribution models
- Learn how to build simplistic algorithmic attribution models and implement them
- Work alongside data scientists to deploy more complex algorithmic attribution models
- Make data-informed recommendations for optimizing digital media and content
- Opportunity to work on key attribution platforms such as Google’s Data-Driven
- Attribution model with DoubleClick, and proprietary Publicis Media platforms
Qualifications
- 3-4 years’ experience in Digital Media in Planning/Buying and/or 1 - 2 years Data Science experience
- Technically competent and capable of working with and learning new digital and tech platforms
- Strong numerical and analytical skills
- Demonstrated ability to convert data analysis into meaningful action for brands
- Experience with or strong knowledge of ad servers and web analytics platforms such as
- DoubleClick, Adobe Media Optimizer, Sizmek, Google Analytics or Adobe Omniture
- Effective written and verbal communication skills
- Ability to cope under pressure and deliver to tight deadlines autonomously.
Additional Information Starcom is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests. We thank all candidates for their interest in Starcom however, only those candidates selected for an interview will be contacted
About Starcom Georgia
Starcom is a Human Experience Company. A world-renowned media communications agency, we harness the power of media, technology, and data to create experiences people love and actions brands need. With more than 7,000 employees worldwide, Starcom partners with the world's leading marketers and new establishment brands, including Bank of America, Best Buy, Coca-Cola, Kellogg Company, KraftHeinz, Novartis, P&G, Samsung, Visa, and more. Starcom is part of Publicis Media within Publicis Groupe [Euronext Paris FR0000130577, CAC40], one of the world’s leading communications groups.
About the role
Company Description Starcom is a part of Publicis Media within Publicis Groupe, one of the world’s leading communications groups. Our team spans across our Windsor, Toronto and Montreal offices. We truly love the world of Media and Advertising. We see the planning and buying process as art. However, it is an art that is always best when backed by the science of empirical data.
One of our core tenants of media planning and buying is that human experiences drive impact through tangible results . Not only do we seek to deeply understand our clients’ business and what truly motivates consumers, but we seek to design experiences that drive meaningful consumer actions our clients care about - Move People, Move Business. You will be joining a well recognised agency with credentials:
- Great Places to Work certified two years in a row
- Only communications company to be ranked in LinkedIn’s Top 25 Great Places to Work
- 2022 Media Agency of the Year
- 2023 Media Agency of the Year finalist
As part of Publicis Media Canada we are proud to be Great Places to Work™ certified and recognized with Best Workplaces™ for Today’s Youth. We provide continuing opportunities for career growth by fostering a diverse work environment that respects and supports individual contributions and opinions.
Overview The Data Activation Specialist will be responsible for utilizing digital platforms and transforming vast data sets into actionable insights that inform targeting and optimization; specifically,
connecting or extracting data, tracking, measuring, and analyzing and optimizing digital media for improved conversion and business performance. You will be part of a growing team, reporting
to the Data Activation Manager and will have the opportunity to learn and grow in the emerging field of data strategy, data activation and data analysis.
Responsibilities
- Ingest disparate digital data sources across Paid, Owned and Earned Digital Media into a consolidated environment for tracking
- Learn how to set up automated process for data extraction, via API, SFTP, SQL etc.
- Extract, transform and load data for ingestion into business intelligence platforms
- Learn how to build dashboards in business intelligence platforms
- Build and deploy semi-automated Excel and PowerPoint digital reporting solutions such as campaign performance tracking
- Provide the Planning and Buying teams with analysis, insights and data-informed recommendations from the aforementioned reporting areas
- Opportunity to work across key business intelligence platforms for digital media, mainly Datorama
- Translate strategy into implementation tactics Data mapping and enhancement
- Create segments relevant to objectives that can be pushed to relevant destinations for activation
- Translate objectives into digital media measurement plans
- Analyze and report on campaign performance through standardized ad-server attribution models
- Learn how to build simplistic algorithmic attribution models and implement them
- Work alongside data scientists to deploy more complex algorithmic attribution models
- Make data-informed recommendations for optimizing digital media and content
- Opportunity to work on key attribution platforms such as Google’s Data-Driven
- Attribution model with DoubleClick, and proprietary Publicis Media platforms
Qualifications
- 3-4 years’ experience in Digital Media in Planning/Buying and/or 1 - 2 years Data Science experience
- Technically competent and capable of working with and learning new digital and tech platforms
- Strong numerical and analytical skills
- Demonstrated ability to convert data analysis into meaningful action for brands
- Experience with or strong knowledge of ad servers and web analytics platforms such as
- DoubleClick, Adobe Media Optimizer, Sizmek, Google Analytics or Adobe Omniture
- Effective written and verbal communication skills
- Ability to cope under pressure and deliver to tight deadlines autonomously.
Additional Information Starcom is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests. We thank all candidates for their interest in Starcom however, only those candidates selected for an interview will be contacted
About Starcom Georgia
Starcom is a Human Experience Company. A world-renowned media communications agency, we harness the power of media, technology, and data to create experiences people love and actions brands need. With more than 7,000 employees worldwide, Starcom partners with the world's leading marketers and new establishment brands, including Bank of America, Best Buy, Coca-Cola, Kellogg Company, KraftHeinz, Novartis, P&G, Samsung, Visa, and more. Starcom is part of Publicis Media within Publicis Groupe [Euronext Paris FR0000130577, CAC40], one of the world’s leading communications groups.