About Penny Appeal Canada

Penny Appeal Canada is a relief organization with a really BIG vision for the world. We want to create the best societies we can and to break the cycles of need and poverty for good. That’s why we work to turn small change into a BIG DIFFERENCE. We are a proud member of a global Penny Appeal family that celebrated its 10-year anniversary in 2019. Penny Appeal was first set up to provide poverty relief across Asia, the Middle East, and Africa by offering water solutions, organizing mass feedings, supporting orphan care, and providing emergency food and medical aid. Since then, we have transformed lives and empowered communities around the world and right here at home. Our vision is a world that’s united and strong. Communities working together, supporting one another, leaving need and poverty behind for good.

Penny Appeal Canada’s approach to charity is simple, yet has a massive impact. We make charitable giving affordable and rewardable, ensuring everyone can help those in need by donating just a few pennies, or cents, each day. Penny Appeal Canada is one of the fastest growing charities in Canada.

Marketing and Communications Specialist

As a Marketing and Communications Specialist, you are enthusiastic about developing and promoting an exciting brand in a meaningful industry. You are responsible for developing and executing Penny Appeal Canada’s marketing and communication strategy. You strive to maintain and improve representation of the brand across all media and help ensure that all marketing initiatives have driven measurable results. You will be reporting directly to the Marketing Manager.

Key areas of responsibility

Leadership and Management

• Support the digital marketing strategy
• Support the communication strategy
• Follow industry standards and ensure best practices are implemented and maintained
• Partner with internal and external stakeholders to support marketing and communications need to ensure consistency, brand compliance, and raise organizational profile
• Lead, plan and execute public awareness for new and existing campaigns and projects
• Support the events team with marketing related tasks

Marketing

• Support the development and execution of integrated marketing campaigns for Penny Appeal Canada
• Ensure consistent brand voice and messaging across all communication channels and materials
• Design and develop marketing collateral such as (but not limited to) social media posts, reports, videos, print material, presentations, digital ad sets, and other marketing media.
• Oversee Penny Appeal Canada's social media content and strategy on Meta, Tik Tok, Twitter, LinkedIn and YouTube
• Capture and curate photos, videos, and stories from field and community initiatives to highlight impact
• Act as an on-camera spokesperson or featured representative in campaign videos, occasional live streams and promotional content, demonstrating professionalism and authenticity

Communications

• Support the development of communications (ie: annual report, newsletter, pamphlets, mailers, videos, brochures, etc.)

• Collaborate with the Communications Specialist and cross departmental teams to align communication goals

• Support event promotion and coverage, ensuring consistent visibility before, during and after events.

• Maintain Penny Appeal Canada’s digital asset library and content archives

Qualifications & Requirements

• Bachelor’s degree or a minimum college diploma in Marketing, Communications, Public Relations, or a related field.
• 2–4 years of experience in marketing and communications, preferably within the non-profit sector.
• Strong writing, editing and storytelling skills with attention to tone and accuracy.
• Creative mindset, ability to articulate projects in both written and visual format; excellent organizational skills and ability to manage multiple projects in a tight deadline
• Experience with graphic design software (Canva and Adobe Creative Suite) and intermediate video editing
• Demonstrated intermediate knowledge and hands-on experience using a DSLR camera for photography and videography, including shooting, lighting, and basic editing
• Passion for humanitarian, community, or social causes
• Must be eligible to work in Canada

Compensation and Benefits

This full-time position, based in Mississauga, ON, offers a competitive salary commensurate with experience and a comprehensive benefits package.

This role requires a hybrid work schedule with 2 days in the office per week and up to 25% travel, including for campaign shoots and events across Canada.

Accessibility & Equal Opportunity

Penny Appeal Canada is committed to providing an inclusive and accessible workplace where all individuals are treated with dignity and respect. We welcome and encourage applications from people of all races, ethnicities, religions, genders, sexual orientations, ages, marital status, family status, Indigenous peoples, persons with disabilities, and visible minorities.

We are committed to fair and transparent employment practices in accordance with all applicable Canadian employment legislation. Accommodations are available upon request for candidates taking part in all aspects of the recruitment process.