The Centre for Aging + Brain Health Innovation has an opportunity for a

Digital Communications Specialist

Position Type: Permanent Full-Time
Shift Type: Days
Bi-Weekly Hours: 70hrs, 7hrs/shift
Posting Number: 9339
Union: Non-Union
Posting Date: October 10, 2025
Internal Posting Closing Date: October 22, 2025

Job Summary:
The Centre for Aging + Brain Health Innovation (CABHI), powered by Baycrest, is at the forefront of driving innovation in aging and brain health. Guided by our vision of a world where every older person lives with purpose, fulfilment, and dignity, we work to drive the development and adoption of transformative aging and brain health innovations.

We accelerate innovation adoption by connecting innovators with those who will benefit most from their solutions: older persons, caregivers, clinicians, and system partners. To date, we have supported over 500 solutions that help older persons, including those impacted by dementia, live healthier, more meaningful lives. At CABHI, we are building a future where aging is shaped by lived experience, powered by innovation, and driven by system-wide collaboration.

The CABHI Marketing and Communications (MarComm) team is responsible for developing and executing marketing and communication strategies for a wide range of internal and external audiences to support CABHI’s operational plan, business goals, strategic objectives, and brand awareness. The team manages and strengthens CABHI’s reputation, including its social and digital media presence, public events, strategic storytelling, media relations, marketing initiatives, and audience engagement. Reporting to the Director of Marketing & Communications, the Digital Communications Specialist works closely with the MarComm team to ensure consistency and alignment of messaging.

Responsibilities include, but are not limited to:

Digital Communications Strategy

• Develop and maintain a cross-platform digital content strategy and calendar that encompasses CABHI’s goals and aligns with the organization's brand voice and KPI targets

• Identify opportunities (e.g., through metric tracking and ROI analysis) to improve digital communications and offer recommendations to optimize marketing and communication strategies

• Initiate and maintain marketing and communications tactics to advance CABHI’s knowledge mobilization activities, translating complex data into clear, approachable, and engaging formats

• Manage CABHI’s social media accounts and digital assets (e.g., website), encompassing the work across all CABHI teams

• Lead multiple digital campaigns simultaneously, while maintaining accuracy and attention to detail

High-Quality Content Creation

• Develop engaging, high-impact digital content (social media, website, etc.) to advance CABHI’s storytelling efforts and inform diverse stakeholders (e.g., older persons, innovators, partners) on CABHI’s activities and the aging and brain health sector as a whole

• Create compelling CABHI-branded assets (e.g., social media graphics, infographics, slide decks) using design software such as Canva, PowerPoint, Adobe Illustrator, etc.

• Interview internal and external stakeholders to write and edit short-form content to convey CABHI’s impact

• Enhance relationships with ecosystem partners to collaboratively create content with expanded reach through joint channels

Broader MarComm Strategy

• Collaborate with the MarComm team, along with other CABHI teams, to advance brand awareness and marketing initiatives that capture cross-organizational priorities and needs

• Support the ongoing development of CABHI distribution lists (e.g., researching relevant industry and healthcare organizations, research groups, and government stakeholders)

• Contribute to organizational monitoring and evaluation activities, including identifying gaps and developing measures to effectively assess outreach, engagement quality, and the impact of MarComm efforts

• Create and distribute monthly media monitoring reports (mentions of CABHI, CABHI partners, competitors, and related organizations)

• Provide marketing and communications support for event launches and logistics coordination

• Support the Finance and Operations team in collecting, validating, and reporting KPIs

Key Qualifications:

• University degree in Communications, Media Studies, Media Information & Technology, Marketing, or a related field with emphasis on written communication or multi-media (or equivalent qualification); additional relevant education is considered an asset

• Minimum of 3 years’ experience in content development, including researching, writing, and editing copy across a broad range of media, including digital, social, and print

• Relevant knowledge/experience in the non-profit and/or healthcare sector is preferred, with experience in the technology or startup sector considered an asset

• Excellent knowledge of social and digital marketing platforms and tools (e.g., Facebook, LinkedIn, Twitter, YouTube, Canva, Adobe Creative Suite, MailChimp, Eventbrite)

• Exceptional written and oral communication skills

• Experience with digital analytics (e.g., Google Analytics) to assess performance and inform strategy

• Proficiency in Microsoft Office (e.g., Word, Excel, Outlook, and PowerPoint)

• Experience with graphic design (e.g., Canva, Adobe Creative Suite)

• Strong interpersonal and collaboration skills

• Fluency in French is a strong asset

• Flexible, curious, and comfortable working in a fast-paced, evolving environment

Additional Benefits:

• Opportunity to enroll in Extended Health & Dental Benefits

• Opportunity to enroll in the Healthcare of Ontario Pension Plan (HOOPP)

• Access to 24/7 Employee Assistance Program

INTERNAL APPLICANTS: Current Baycrest employees must apply online through the Baycrest intranet. Applications submitted through the external careers website will only be considered after the internal application process. If you are a current employee and are unable to access the intranet, please contact Human Resources for assistance.

EXTERNAL APPLICANTS: Please submit your application online by clicking the ‘Apply’ button below.

Remarkable people of Baycrest Health Sciences
are changing the future of brain health and aging.

Thank you for your interest in joining Baycrest. Only those selected for an interview will be contacted.

Baycrest is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act (‘AODA’). If you require accommodation for disability during any stage of the recruitment process, please notify Human Resources at recruitment@baycrest.org or 416-785-2500, ext. 2961.

All successful candidates will be required to complete a police reference check/vulnerable sector screen.