Who you are

• Thorough subject matter expertise in the metrics, models, and methods that drive modern marketing performance
• Deep experience in data architecture, attribution, funnel modeling, and performance frameworks
• Proven track record deploying AI/ML in marketing—from forecasting to optimization to anomaly detection. And an insatiable curiosity for what the world comes up with next
• Strong command of Snowflake, Adobe Experience Cloud, ServiceNow, and modern BI platforms (e.g., PowerBI) or similar technologies
• Executive presence and strategic mindset—able to guide investment and influence cross-functional decisions
• A buying group mindset, and the data models to support it

What the job involves

• We’re hiring a VP, Head of Marketing Analytics to lead the data-driven heartbeat of Marketing at ServiceNow
• You’ll drive the insights that give us real-time visibility into what’s working—and what to do next. From attribution to AI, from pipeline to buying group insight, you’ll make sure every decision we make is rooted in truth
• You’ll own the data story. You’ll shape the models. And you’ll serve as the go-to leader for marketing performance across the C-suite—turning marketing data into enterprise clarity
• You’ll also be a catalyst for how Marketing operates—defining the metrics that matter, embedding an AI-native, data-driven mindset across every team, and partnering cross-functionally so we win as one team
• Centralize all marketing analytics functions into a single, accountable team—focused on speed, clarity, and strategic impact
• Establish the “true north” KPIs for Marketing and each function within it—ensuring every leader, region, and program is aligned on what success looks like and how we measure it
• Own our end-to-end measurement architecture, including multi-touch attribution, MMM, lead scoring, campaign performance, pipeline diagnostics, and marketing impact
• Develop segmentation, journey, and buying group models that reflect how modern enterprise decisions are made—across personas, channels, and touchpoints
• Be the primary driver of making Marketing an AI-native, data-driven organization. Define and prioritize AI use cases across the funnel, work across teams to make them real, and drive adoption at every level
• Work cross-functionally with enterprise Data & Analytics, Sales, Finance, and other stakeholders to ensure shared definitions, connected systems, and an enterprise-wide view of marketing’s impact
• Design and scale an analytics model that equips regional and functional marketing teams with the right data and self-serve insights to make confident decisions—while maintaining enterprise alignment
• Hire and develop world-class talent across data science, marketing analytics, and business insight. Build a culture grounded in accuracy, transparency, and velocity
• Serve as the CMO and Marketing Leadership Team’s strategic partner. Guide the business with facts—not opinions

Benefits

• Commuter benefits
• Annual learning stipends
• Work from home opportunities
• Generous family leave
• Matched donations
• Flexible PTO
• 401(k) matching
• Paid volunteer time