Who you are

• 5+ years of hands-on experience in paid social, programmatic, and/or CTV campaign management, ideally in a B2B SaaS environment
• Proven track record of launching global campaigns across platforms like LinkedIn Ads, Meta, DV360, The Trade Desk, and/or CTV providers
• Experience supporting ABM, intent-based targeting, and multi-stage buyer journeys
• Strong knowledge of tools like Google Analytics, Looker Studio, Google Tag Manager, Salesforce, Marketo, HubSpot, 6sense, Demandbase, or Bombora
• Analytical mindset with the ability to draw actionable insights from campaign data
• Strong cross-functional collaboration skills, with experience working across content, design, sales, and analytics teams
• Ability to manage multiple global campaigns in a fast-paced environment, with a proactive and self-driven approach

What the job involves

• This role is open for a 12-Month Contract
• We’re looking for a Paid Media Strategist to drive global paid media execution and strategy across paid social, programmatic platforms, and emerging channels like connected TV (CTV). This role plays a key part in supporting our ABM plays, accelerating inbound demand, and driving measurable pipeline impact across key regions—North America, APAC, and EMEA
• As both a strategic thinker and executional expert, you’ll plan and optimize full-funnel paid campaigns that engage high-value accounts, fuel lead generation, and support targeted regional growth. You’ll work closely with content, design, regional marketing, and sales teams to deliver personalized, high-performing media programs
• Plan, execute, and optimize paid social, programmatic, and CTV campaigns across key global regions
• Build and manage media plans, forecasts, and test frameworks aligned to revenue goals
• Collaborate with content and design teams to produce audience-specific creatives and messaging across paid channels
• Optimize audience targeting, bidding, and performance across platforms like LinkedIn Ads, DV360, Demandbase, and The Trade Desk
• Partner with the ABM team to support account-based plays using intent signals (e.g., 6sense, Demandbase)
• Activate retargeting and nurture strategies across paid channels to move high-intent prospects through the funnel
• Work with sales and regional marketing to align campaigns with buyer behaviour, market trends, and localized messaging
• Launch full-funnel campaigns that support inbound pipeline and campaign-specific objectives(e.g., content syndication, webinarpromos, report launches)
• Collaborate with marketing automation, content, and SDR teams to align paid efforts with broader demand gen goals
• Track and report on campaign performance (CTR, CPL, ROAS, pipeline influenced) by region and segment
• Partner with analytics teams to build dashboards and surface insights that improve targeting and lead quality
• Conduct A/B testing and iterate creatives and strategies to maximize performance across markets

Benefits

• Parental Leave Top-up 👶🏼
• Health Benefits and Life Insurance Coverage Upon Your First Day 🩺
• RRSP Matching 🙌🏼
• Flexible Vacation 🏖️
• Employee and Family Assistance Program 🤝🏽
• Full access to the LinkedIn Learning Library 👩‍💻
• Internal Mentorship Program 🎓
• Employee-Led Employee Resource Groups 👏🏼
• A beautiful office space located in Liberty Village, Toronto 🇨🇦
• Participation in our Points-based Employee Recognition Program ✨
• Opportunities for professional development and career growth 📈