Who you are

• 8+ years in demand generation or lifecycle marketing, with at least 5 years in a B2B environment, driving sales pipeline
• Proven experience building and optimizing lead scoring models and frameworks that improve sales efficiency and conversion
• Strong expertise with marketing automation tools (e.g., Hubspot, Marketo, Braze) to build multi-channel, multi-step campaigns
• Deep proficiency with CRM systems (e.g., Salesforce, Hubspot) and analytics platforms (e.g., Looker, Tableau) to track, measure, and optimize funnel performance
• Track record of reducing time-to-first-touch and improving lead velocity
• Skilled in data-driven experimentation and campaign optimization
• Familiarity with AI tools (e.g., ChatGPT, Claude) for generating high-quality copy and assets
• Analytical, growth-oriented, and able to connect marketing activities directly to revenue impact

What the job involves

• We’re seeking a data-obsessed, growth-driven Senior Lifecycle Growth Manager to fuel our sales engine by delivering high-quality leads and accelerating pipeline velocity
• In this role, you’ll own the strategy and execution of campaigns designed to generate, qualify, and convert leads — ensuring that sales teams engage with the right prospects at the right time
• You’ll leverage lead scoring frameworks, marketing automation, and data insights to reduce time-to-first-touch, increase lead velocity, and directly impact revenue outcomes
• Own the strategy and execution of demand generation campaigns that drive qualified leads and accelerate sales cycles
• Analyze lead scoring frameworks to help drive new and existing campaigns
• Partner with sales leadership to shorten time-to-first-touch and increase lead velocity across the funnel.Design and execute personalized, multi-channel campaigns (email, SMS, in-product) that drive conversion and pipeline growth
• Optimize campaigns based on data — analyzing funnel performance, conversion metrics, and pipeline velocity to iterate quickly
• Lead experimentation and A/B testing to identify the most effective messaging, channels, and offers
• Collaborate with product marketing, revenue operations, and sales to ensure seamless handoffs and shared accountability for outcomes
• Deliver regular reporting and insights on lead quality, velocity, and revenue contribution to senior leadership
• You’ll report to our Director of Lifecycle on the Growth Team
• You’ll collaborate closely with sales, marketing operations, and product marketing to ensure alignment and impact

Benefits

• 100% Remote - work from anywhere, no commute required
• Comprehensive benefits (healthcare, vision, dental)
• Monthly lifestyle benefits stipend, to use for fitness, wellness, learning, hobbies etc!