Description The Retailer Relationship Director will serve as the primary strategic and operational partner for one of PRN’s largest Canadian retail accounts, based in the Toronto area. This role will lead day-to-day management of in-store retail media networks, collaborating closely with cross-functional teams and retailer personnel across merchandising, marketing, and retail media.

The Director will champion PRN’s media solutions, foster strong client relationships, and develop initiatives that drive measurable business results. By aligning with retailer objectives and leveraging shopper insights, this role will focus on maximizing revenue, ensuring operational excellence, and delivering exceptional value to both the retailer and PRN.

ESSENTIAL JOB FUNCTIONS:

• Serve as the primary operational and strategic liaison between PRN and assigned retailer partners, delivering tailored guidance, managing inquiries, and ensuring high client satisfaction.
• Analyze performance metrics and shopper/retailer feedback to inform strategy, refine execution, and scale successful initiatives.
• Identify revenue-driving opportunities—including upselling and new advertising programs—and coordinate cross-departmental proposals.
• Collaborate with creative, marketing, and merchandising teams to coordinate and develop compelling media proposals, presentations, and customized campaigns.
• Utilize research and analysis to inform media strategies and stay ahead of retail media trends.
• Facilitate seamless collaboration across digital, content, media, and commerce functions to deliver integrated, omnichannel retail media solutions in-store.
• Adapt strategies and workflows based on evolving retail priorities and media formats, ensuring operational agility and client relevance.

Qualifications Education and Experience:

• 10+ years account management and shopper marketing experience in a consumer products or marketing services organization with direct cross retailer relationship management experience. Retail and mobile media experience a plus.
• Bachelor’s degree in business-related or another field.

Knowledge, Skills, Abilities, and nice to haves:

• Proven and outstanding track record of success in selling marketing services and/or products to brands and retailers.
• Understanding of shopper media sales strategies for brands and agencies. Ability to effectively articulate and implement these strategies.
• Ability to work in cross-functional groups and be a strong team player.
• Ability to handle conflicting projects in a fast paced environment.
• Established relationships with key decision makers at large CPG vendors and retailers.
• Ability to react and adapt to the rapidly changing and growing marketplace of retail digital out-of-home media
• Understanding of retail merchandising.

EMPLOYMENT CONDITIONS: As a condition of employment, all successful candidates are required to consent and successfully pass mandatory background screening prior to first day of employment. We are an equal-opportunity employer and diversity is valued at our company. We do not discriminate on the basis of age, race, ethnicity, religion, gender, sexual orientation, or disability status. All of your information will be kept confidential according to EEO guidelines.

NOTE: Local candidates only. No relocation or immigration assistance is available for this position. No recruiters or third parties. We thank all candidates for their interest, but only candidates selected for follow-up will be contacted.