Digital Marketing Manager - Fintech
About the role
About VoPay International Inc.
Headquartered in Vancouver, BC, VoPay was established to help businesses navigate the complexities of payments and financial services. We provide secure, data-driven API payment infrastructure and embedded fintech solutions to software platforms and enterprises across North America. Our multi-tenancy architecture, combined with a comprehensive payment engine, enables businesses to seamlessly integrate financial services.
The Opportunity
We are seeking a talented and experienced Digital Marketing Specialist to join our fast-paced marketing team. As a Digital Marketing Specialist, you will play a pivotal role in driving demand generation, brand awareness, and customer engagement through data-driven digital strategies. You will lead website content, performance marketing activities, SEO, social media, and automation, aligning marketing efforts with business objectives to accelerate growth. This individual should be passionate about driving results and enhancing brand awareness in the fintech industry.
Website Content & Optimization
- Create and manage website content, ensuring it aligns with SEO best practices, brand messaging, and user engagement goals.
- Support website design by working closely with web developers and designers to improve UI/UX, layout, and accessibility.
- Ensure the website follows SEO best practices, optimizing for keywords, meta descriptions, and structured data.
- Monitor website performance, resolving content issues, and broken links, and ensuring a seamless user experience.
- Work alongside web developers to implement updates, enhancements, and fixes to maintain a high-performing website.
- Ensure the website meets accessibility standards (WCAG compliance) for an inclusive user experience.\
Performance Marketing & Demand Generation
- Plan, execute, and optimize paid and organic campaigns across Google Ads, LinkedIn, and email campaigns to drive qualified leads.
- Work closely with sales and product teams to align marketing efforts with lead generation goals.
- Develop and execute account-based marketing (ABM) strategies for high-value fintech and enterprise clients.
- Manage PPC, display, and retargeting campaigns, optimizing performance for CTR, CAC, and conversion rates.
- Allocate and monitor ad spend and ROI, making data-driven adjustments to improve campaign efficiency.
SEO & Content Marketing Support
- Implement SEO best practices to improve organic search rankings for web and blog content
- Work with the Content Strategist to support the creation of videos, GIFs, carousels, infographic blogs etc tailored to financial services and targeted audiences.
Social Media & Content Support (LinkedIn Focused)
- Develop and manage VoPay’s LinkedIn strategy, creating engaging, thought-provoking content that positions VoPay as a fintech leader.
- Write and schedule organic LinkedIn posts, including company news, events, industry insights, product updates, and partner collaborations.
- Monitor LinkedIn engagement, respond to comments, engage with industry influencers, and track social performance.
- Leverage LinkedIn Analytics to measure engagement and optimize content strategy.
Email Marketing & Automation
- Build and optimize email nurture campaigns for lead generation, onboarding, and customer retention.
- Leverage marketing automation tools to segment and personalize outreach..
- Ensure all marketing materials adhere to financial regulations and compliance standards (e.g., PCI DSS, CASL guidelines).
Qualifications:
-
5+ years of digital marketing experience in B2B fintech, SaaS, or payment technology.
-
Excellent copywriting, storytelling, and content strategy skills.
-
Strong expertise in campaign management, SEO, and content marketing.
-
Experience managing lead generation, pipeline growth, and account-based marketing (ABM).
-
Proficiency in HubSpot, Ahrefs, Jira, Google Analytics, and CRM platforms.
-
Data-driven mindset with a strong ability to analyze, report, and optimize campaign performance.
Compensation Range $75- $85k per year
Note: This is a full-time, on-site position at our Vancouver, BC headquarters.
About VoPay International Inc.
VoPay's Fintech-as-a-Service platform allows any company to embed financial services and payment capabilities into their existing applications, products and services through a single and scalable API. We offer a simple technology layer that enables digital enterprises to seamlessly offer secure, fast and direct bank account payments.
VoPay's unified technology stack eliminates the need to build the infrastructure and integrate multiple, disparate financial systems. Businesses can go to market faster and offer innovative financial solutions to their customers.
Using Open Banking powered payment technology, our intuitive platform offers a variety of payment tools including data intelligent account authentication, encrypted tokenization, transaction monitoring and automated reconciliations.
Available payments services include:
Intelligent Electronic Funds Transfer (iQ11): Accept instant bank account verification payments, improve payment speed and reduce NSFs.
VoPay Instant: Send funds to any bank account in Canada in real-time.
EFT / ACH: Seamlessly facilitate same-day EFT and ACH bank payment processing by connecting to North America's banking system.
Interac e-Transfer for Business: Send and Request unlimited real-time payments with higher funding limits with just an email.
Visa Direct: Send money directly to almost any Visa cardholder in real-time.
All payment solutions are available through API integration or through VoPay's online portal.
Digital Marketing Manager - Fintech
About the role
About VoPay International Inc.
Headquartered in Vancouver, BC, VoPay was established to help businesses navigate the complexities of payments and financial services. We provide secure, data-driven API payment infrastructure and embedded fintech solutions to software platforms and enterprises across North America. Our multi-tenancy architecture, combined with a comprehensive payment engine, enables businesses to seamlessly integrate financial services.
The Opportunity
We are seeking a talented and experienced Digital Marketing Specialist to join our fast-paced marketing team. As a Digital Marketing Specialist, you will play a pivotal role in driving demand generation, brand awareness, and customer engagement through data-driven digital strategies. You will lead website content, performance marketing activities, SEO, social media, and automation, aligning marketing efforts with business objectives to accelerate growth. This individual should be passionate about driving results and enhancing brand awareness in the fintech industry.
Website Content & Optimization
- Create and manage website content, ensuring it aligns with SEO best practices, brand messaging, and user engagement goals.
- Support website design by working closely with web developers and designers to improve UI/UX, layout, and accessibility.
- Ensure the website follows SEO best practices, optimizing for keywords, meta descriptions, and structured data.
- Monitor website performance, resolving content issues, and broken links, and ensuring a seamless user experience.
- Work alongside web developers to implement updates, enhancements, and fixes to maintain a high-performing website.
- Ensure the website meets accessibility standards (WCAG compliance) for an inclusive user experience.\
Performance Marketing & Demand Generation
- Plan, execute, and optimize paid and organic campaigns across Google Ads, LinkedIn, and email campaigns to drive qualified leads.
- Work closely with sales and product teams to align marketing efforts with lead generation goals.
- Develop and execute account-based marketing (ABM) strategies for high-value fintech and enterprise clients.
- Manage PPC, display, and retargeting campaigns, optimizing performance for CTR, CAC, and conversion rates.
- Allocate and monitor ad spend and ROI, making data-driven adjustments to improve campaign efficiency.
SEO & Content Marketing Support
- Implement SEO best practices to improve organic search rankings for web and blog content
- Work with the Content Strategist to support the creation of videos, GIFs, carousels, infographic blogs etc tailored to financial services and targeted audiences.
Social Media & Content Support (LinkedIn Focused)
- Develop and manage VoPay’s LinkedIn strategy, creating engaging, thought-provoking content that positions VoPay as a fintech leader.
- Write and schedule organic LinkedIn posts, including company news, events, industry insights, product updates, and partner collaborations.
- Monitor LinkedIn engagement, respond to comments, engage with industry influencers, and track social performance.
- Leverage LinkedIn Analytics to measure engagement and optimize content strategy.
Email Marketing & Automation
- Build and optimize email nurture campaigns for lead generation, onboarding, and customer retention.
- Leverage marketing automation tools to segment and personalize outreach..
- Ensure all marketing materials adhere to financial regulations and compliance standards (e.g., PCI DSS, CASL guidelines).
Qualifications:
-
5+ years of digital marketing experience in B2B fintech, SaaS, or payment technology.
-
Excellent copywriting, storytelling, and content strategy skills.
-
Strong expertise in campaign management, SEO, and content marketing.
-
Experience managing lead generation, pipeline growth, and account-based marketing (ABM).
-
Proficiency in HubSpot, Ahrefs, Jira, Google Analytics, and CRM platforms.
-
Data-driven mindset with a strong ability to analyze, report, and optimize campaign performance.
Compensation Range $75- $85k per year
Note: This is a full-time, on-site position at our Vancouver, BC headquarters.
About VoPay International Inc.
VoPay's Fintech-as-a-Service platform allows any company to embed financial services and payment capabilities into their existing applications, products and services through a single and scalable API. We offer a simple technology layer that enables digital enterprises to seamlessly offer secure, fast and direct bank account payments.
VoPay's unified technology stack eliminates the need to build the infrastructure and integrate multiple, disparate financial systems. Businesses can go to market faster and offer innovative financial solutions to their customers.
Using Open Banking powered payment technology, our intuitive platform offers a variety of payment tools including data intelligent account authentication, encrypted tokenization, transaction monitoring and automated reconciliations.
Available payments services include:
Intelligent Electronic Funds Transfer (iQ11): Accept instant bank account verification payments, improve payment speed and reduce NSFs.
VoPay Instant: Send funds to any bank account in Canada in real-time.
EFT / ACH: Seamlessly facilitate same-day EFT and ACH bank payment processing by connecting to North America's banking system.
Interac e-Transfer for Business: Send and Request unlimited real-time payments with higher funding limits with just an email.
Visa Direct: Send money directly to almost any Visa cardholder in real-time.
All payment solutions are available through API integration or through VoPay's online portal.