**Marketing Generalist (Growth Marketing)**VoPay International Inc. - Vancouver, BC | Full-Time On-Site

**About VoPay International Inc.**VoPay’s Fintech-as-a-Service platform enables any business to embed financial services and payment capabilities into their existing applications, products, or services through a single, scalable API. Our integrated technology gives product managers and developers the flexibility and speed to build innovative financial solutions in a rapidly evolving industry.
The OpportunityVoPay is seeking a Marketing Generalist to support day-to-day marketing execution across channels, programs, and operations. This role is ideal for a highly organized, hands-on marketer who enjoys variety, thrives in fast-paced environments, and excels at turning plans into action. Reporting to Marketing leadership, this role works closely with Content & Social, Product Marketing, Sales & Marketing Ops, and Sales to ensure campaigns, events, and programs run smoothly and deliver measurable impact. This is an execution and enablement role, not a strategy-setting position.
Key Responsibilities:
Inbound Lead & Campaign Support

• Support inbound lead management processes in coordination with Sales & Marketing Ops.

• Execute and manage marketing campaigns within HubSpot, including emails, forms, landing pages, and workflows, using established processes and templates.

• Flag lead quality or process issues and collaborate with Ops and Sales to resolve them.

• Assist with campaign QA, testing, and performance tracking within HubSpot.

• Support lead nurture and email campaign execution in HubSpot.

Paid Media & Digital Execution

• Execute and maintain paid campaigns across LinkedIn and Google Ads.

• Support creative testing, copy updates, and landing page coordination.

• Monitor performance, pacing, and budgets, and assist with optimization reporting.

• Collaborate with Marketing leadership on campaign improvements.

Website & SEO Execution

• Conduct regular website audits for content accuracy, clarity, and performance.

• Update and manage web pages in WordPress or CMS tools.

• Support SEO execution, including on-page updates, content refreshes, and internal linking.

**Coordinate with Content Marketing on copy updates and optimizations.**Email, Newsletter & Writing Support

• Support the creation and distribution of newsletters and email campaigns.

• Assist with copywriting and editing using approved messaging and content frameworks.

**Help build and QA email campaigns, templates, and workflows.**Events, Partnerships & Marketplace Support

• Own logistics and execution for webinars, conferences, and partner events.

• Support event timelines, registrations, assets, and post-event follow-up.

• Maintain and update marketplace listings and partner directories.

• Coordinate with internal teams to ensure assets and messaging are up to date.

Partner Marketing & Enablement Support

• Support partner enablement initiatives by coordinating the creation, organization, and distribution of partner-facing materials.

• Work cross-functionally with Product Marketing, Sales, and Partnerships to gather inputs for partner documentation, FAQs, and enablement assets.

• Help maintain and update partner materials, portals, and shared repositories to ensure accuracy and consistency.

• Coordinate execution of co-branded marketing initiatives, including webinars, events, campaigns, and content.

• Support logistics and timelines for partner-led or co-marketed events, including asset coordination, registrations, and follow-up.

• Act as a point of coordination for incoming partner marketing requests, helping prioritize, route, and track deliverables.

Marketing Operations & Reporting Support

• Assist with marketing performance reporting and dashboard preparation.

• Support monthly and quarterly reporting across campaigns, channels, and programs.

• Maintain documentation, SOPs, and internal marketing processes.

• Support martech tools and integrations (HubSpot, CMS, ad platforms).

• Help keep project management tools (Jira/Asana) organized and up to date.

Administrative & Team Support

• Support the Marketing Director with administrative tasks, documentation, and reporting prep.

• Help coordinate timelines, meetings, and cross-functional deliverables.

• Maintain organized marketing asset repositories in Google Drive.

Skills & Qualifications

• 5 years of experience in marketing, growth marketing, or a generalist role.

• Strong writing and editing skills with attention to detail.

• Hands-on experience with digital campaigns, email marketing, and CMS tools.

• Familiarity with HubSpot, Google Analytics, WordPress, LinkedIn Ads, and Google Ads.

• Comfortable working across multiple projects and priorities simultaneously.

• Highly organized, proactive, and execution-oriented.

• Collaborative mindset and ability to work cross-functionally.

• Experience in B2B, SaaS, fintech, or a technical environment is an asset.

Salary Range: $75,000 - $85,000 per year
Vopay International Inc. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.