Company Description BookMySmile is a patient-first platform that helps people across Canada easily find quality dental care. The company connects patients with top-rated dental clinics, allowing them to compare options and book appointments online with confidence. From routine cleanings and new patient exams to more advanced treatments, BookMySmile streamlines the process of choosing the right clinic. The platform emphasizes transparency, convenience, and peace of mind, making dental care more accessible and less stressful for patients. Role Description The Paid Media Specialist is a full-time remote role responsible for planning, executing, and optimizing digital advertising campaigns that help patients discover BookMySmile. Day-to-day tasks include developing paid media strategies, setting up and managing campaigns across platforms such as search, social, and display, and monitoring performance metrics to ensure efficient use of budgets. The role involves ongoing A/B testing of creatives and audiences, refining targeting, and producing regular performance reports and insights for stakeholders. The Paid Media Specialist collaborates with marketing and content teams to align campaigns with brand messaging, supports new patient acquisition initiatives, and stays current with industry trends and platform updates to drive continuous improvement.

Qualifications

Strong media planning skills, including budget allocation, channel selection, and campaign structuring. Excellent communication skills for collaborating with internal teams, presenting insights, and conveying complex data clearly. Marketing and new media skills, including experience with digital advertising platforms (e.g., Google Ads, Meta Ads) and performance marketing concepts. Research skills to analyze audiences, competitors, and market trends, and to inform targeting and campaign optimization. Proficiency with analytics tools (e.g., Google Analytics or similar) and familiarity with key performance metrics such as CPA, ROAS, CTR, and conversion rate. Ability to work independently in a remote environment, manage multiple campaigns, and meet deadlines. Experience in healthcare, dental, or consumer services marketing is an asset but not required. Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.