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Partner Marketing Manager

Webflow14 days ago
Remote
United States, Canada
$97,500 - $142,500/yearly
Senior Level

Top Benefits

Inclusive healthcare coverage
401K with financial planning
Flexible paid time off

About the role

Who you are

  • Bring 3+ years of B2B marketing experience, with a focus on partner, channel, or co-marketing in SaaS
  • Have a proven track record building and executing integrated co-marketing campaigns that drive qualified partner-sourced pipeline
  • Excel in data-driven decision-making, using performance insights to inform strategy and optimize ROI
  • Are a strong collaborator and communicator, able to align cross-functional teams and external partners to shared goals
  • Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact

What the job involves

  • We’re looking for a Partner Marketing Manager, Co-Marketing to develop and execute joint go-to-market plans with Webflow’s agency and technology partners
  • This role will lead co-marketing programs that generate qualified leads, expand market reach, and accelerate pipeline growth by combining Webflow’s platform strengths with our partners’ audiences and expertise
  • You’ll create repeatable campaign frameworks that partners can activate, manage MDF for your partners to fund high-impact initiatives, and use data and insights to continuously improve performance
  • Success in this role means driving measurable results through thoughtful collaboration, excellent execution, and strategic alignment with Sales, Partnerships, and Marketing
  • Reporting to the Director, Partner Marketing
  • Build joint go-to-market plans with partners, aligning messaging, campaigns, and pipeline goals to drive shared growth
  • Design and execute co-marketing programs that generate qualified leads and measurable partner-sourced pipeline
  • Create scalable, repeatable campaigns and assets (webinars, content, toolkits) that multiple partners can activate
  • Manage Marketing Development Funds (MDF), including proposal reviews, approvals, quarterly allocation, and ROI analysis
  • Leverage data and insights to inform partner marketing strategy, messaging, and investment decisions
  • Enable partners with training, best practices, and resources to improve marketing execution and performance
  • Collaborate cross-functionally with Partnerships, Sales, Product, and Marketing to align programs with go-to-market priorities and report on impact
  • In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role

Benefits

  • Modern & inclusive healthcare coverage
  • 401K and financial planning
  • Flexible paid time off
  • Annual retreat and offsites
  • WFH Office setup budget
  • Health and wellness stipend
  • Remote work reimbursements for phone & wifi
  • Webflow subscription discount
  • Remote-first flexibility

About Webflow

Software Development
1001-5000

Webflow is the world’s first Website Experience Platform (WXP). Build, manage, and optimize your websites — with the power of AI.