Sporting Life is a proudly Canadian sports lifestyle brand, inspiring people to live, enjoy, and enable the sporting life since 1979.

From skiing and running to biking and tennis, we offer the best gear for those who live an active lifestyle.

As part of Sporting Life Group, alongside Golf Town and Team Town, we blend sport and style to help Canadians get outside and keep moving.

Why Work Here?

• Access to our benefits package, with the choice of different levels of health, dental, and vision coverage to suit you.
• An annual Executive Lifestyle Account to be used toward health care or on non-traditional lifestyle spending.
• Employee discounts at Golf Town, Sporting Life, and Team Town Sports that are shareable with friends and family.
• Team-first culture that celebrates an active, sports lifestyle.
• Fun, fast-paced hybrid environment where your passion for sport and style belong.
• Competitive pay and opportunities to grow your career in the sports lifestyle.

What You’ll Do;

As the Marketing Director for Sporting Life, you will lead the evolution of one of Canada’s most iconic premium retail brands.

Within this role, you’ll define the marketing vision and strategy that strengthens our brand equity, deepens customer loyalty, and drives commercial performance while reporting directly to the President of Sporting Life.

This is a high-impact, strategic role for a leader who can balance creativity with data-driven decision-making to deliver meaningful results across every channel.

• Define and implement the marketing strategy and annual plan for Sporting Life, aligned with business goals and brand positioning.
• Lead design, development, and execution of advertising campaigns and promotional programs via traditional channels such as print, radio, outdoor, and sponsorships.
• Collaborate with internal partners (merchandising, retail operations, leadership) and with external agencies/vendors to deliver high-quality creative and execution.
• Own the Sporting Life Rewards program and first-party customer data strategy, using insights to drive personalization, loyalty, and omnichannel growth while upholding privacy and consent standards.
• Develop and manage the marketing budget, allocating resources to maximize impact of advertising, promotions, events, and partnerships.
• Oversee social media strategy and brand focused content to support promotional and campaign goals, ensuring consistency in voice and messaging.
• Spearhead events, activations, sponsorships, and community partnerships, amplifying Sporting Life’s presence in sport / lifestyle networks.
• Conduct market, competitive, and consumer research to inform strategy; measure success of campaigns via KPIs e.g. brand awareness, traffic, sales lift, and partner outcomes.
• Continuously assess ROI and campaign effectiveness; use insights to refine tactics and improve future initiatives.
• Collaborate with the Digital Center of Excellence (COE) to optimize content, product listings, and on-site SEO efforts for maximum search engine performance and engagement.
• Provide overall direction and leadership to the marketing function, promoting alignment, clear communication, and shared ownership of marketing outcomes across the organization.

What You'll Bring;

• 10+ years of progressive marketing leadership experience in retail, consumer, or lifestyle brands.
• Proven ability to lead marketing strategy and execution across advertising, promotions, sponsorships, and social media.
• Strong experience collaborating across functions and influencing executive-level decisions.
• Track record of managing agencies and vendor partners to deliver impactful campaigns.
• Excellent communication, presentation, and leadership skills; able to engage and inspire diverse teams.
• Analytical mindset with experience in measuring campaign performance and ROI.

Sporting Life Limited is an equal opportunity employer and is committed to providing accommodations for persons with disabilities.

In accordance with the Accessibility for Ontarians with Disabilities Act, please advise the Sporting Life Human Resources team of any accommodations required to ensure fair and equitable access through the recruitment and selection process.