Role Overview
The Social Media Manager is responsible for leading the strategic direction, growth, and performance of all client social media channels. This role owns the planning, execution, oversight, and optimization of all social activity, directly contributing to client business goals.
Acting as both a strategist and a people leader, the Social Media Manager ensures all content aligns with brand values, marketing objectives, and emerging trends. They collaborate closely with internal teams to deliver cohesive storytelling and measurable results, while coaching and supporting the Social Media Specialist to execute at a high level.
This role is strategic, creative, and analytical, requiring deep platform expertise, confident client counsel, and proactive team leadership.
Duties and responsibilities
Strategy

• Lead the development and implementation of client social media strategies.

• Contribute proactively to annual and quarterly client planning, ensuring content calendars are strategically developed, approved, and shared in advance.

• Own strategic direction, prioritization, and quality across all social accounts.

Creative Strategy

• Oversee the design, development, and curation of written, visual, and video content across platforms, including Instagram, Facebook, and TikTok.

• Review and approve content to ensure brand alignment, quality, and strategic intent.

Strategic and Creative Initiatives

• Lead the development and implementation of strategic social initiatives.

• Proactively identify opportunities to enhance content performance, partnerships, and platform growth.

Copywriting

• Set and uphold brand voice standards across all client accounts.

• Review and refine captions to ensure clarity, consistency, originality, and engagement.

• Ensure all captions are thoughtfully written, brand-led, and original, using AI tools only as a support and never as a replacement for human creativity, judgment, or storytelling.

Industry Trends

• Serve as the agency’s thought leader on emerging social media trends, platform changes, and best practices.

• Translate insights into clear, actionable recommendations across client accounts.

Community Management Oversight

• Establish and oversee community management standards and approach.

• Support the Social Media Specialist in day-to-day engagement, ensuring timely, thoughtful, and on-brand responses.

Analytics and Optimization

• Analyze performance across channels to evaluate what is working and why.

• Provide data-informed recommendations to improve performance and results.

Client Counsel and Management

• Act as a key point of contact and trusted advisor for clients on social media strategy, content, and performance.

• Present insights, recommendations, and reporting to clients with confidence and clarity.

People Leadership

• Directly manage, mentor, and support the Social Media Specialist.

• Provide regular feedback, coaching, and performance development support.

• Review and approve content calendars, reporting, and deliverables before client delivery.

Agency Marketing

• Contribute strategically to SMC’s own marketing channels, including Instagram, LinkedIn, and the blog.

Requirements:

• Post-secondary education in marketing, brand marketing, communications, or a related field.

• 4+ years of experience in social media and marketing, including a minimum of 2 years in an agency environment.

• Proven experience leading social strategy across multiple client accounts.

• Strong copywriting skills with demonstrated experience building and maintaining brand voices.

• Experience managing or mentoring junior team members.

• Strong client relationship management and cross-functional collaboration skills.

• Exceptional written and verbal communication skills with strong attention to detail.

• Excellent project and time management skills, with the ability to manage multiple and sometimes competing priorities.

• Working knowledge of graphic design principles and experience designing or directing social-first visual assets.

• Experience planning, guiding, or overseeing paid social media campaigns, with an understanding of targeting, creative optimization, and performance metrics.

• Email marketing experience is considered an asset.

• Hospitality and/or restaurant experience is considered an asset.

Salary: $70,000 - $80,000
How We Support You at SMC:
At SMC, we believe that when our team thrives, our work does too. Our commitment to your growth, well-being, and success is reflected in our benefits and workplace culture.

• Competitive compensation aligned with experience and industry benchmarks.

• Comprehensive extended health benefits following a three-month probation period, including medical, dental, vision, life insurance, and access to an employee assistance program.

• Four weeks of paid vacation annually, including three weeks at your discretion, plus five additional SMC bonus paid days on pre-set dates.

• MacBook Air is provided so you’re set up for success from day one.

• Phone allowance to support work-related mobile use.

• Lifestyle allowance designed to support physical and mental well-being.

• Monthly team socials and a connected culture of food lovers that values celebration, connection, and shared wins.

• Ongoing hospitality perks, including exclusive dinners, industry invitations, and friends and family discounts at some of Vancouver’s top restaurants.

• Investment in professional development through mentorship, training, and opportunities to lead, grow, and innovate.

• A collaborative workplace where your voice matters, ideas are encouraged, and leadership is shared.

• Clear values and purpose that guide how we show up for each other, our clients, and the community.

• A people-first culture that honours the whole person, not just the job title.

SMC is an equal opportunity employer. We are committed to a work environment that supports, inspires, and respects all individuals. All employment decisions are merit-based and made without discrimination based on race, colour, religion, sex, sexual orientation, gender identity, neurotype, marital status, age, disability, national or ethnic origin, military service status, citizenship, or any other protected characteristic.