Who you are

• 10+ years in product marketing, with at least 4+ years in cloud infrastructure, developer platforms, or related technical domains
• Proven track record of leading successful GTM efforts for complex cloud-native or SaaS products
• Strong technical acumen; ability to deeply understand and explain cloud architecture, containers, serverless, CI/CD, and modern developer workflows
• Deep understanding of serverless runtimes and execution models, such as AWS Lambda, Azure Functions, Amazon Elastic Container Service (Amazon ECS), Cloud Run or other open-source alternatives (container-based serverless)
• Experience marketing serverless platforms, FaaS tools, or developer workflows built on event-driven or ephemeral compute architectures
• Ability to translate the value of serverless architectures to both technical and executive audiences, and shape messaging around scalability, efficiency, and developer productivity
• Excellent writing and storytelling skills with a talent for simplifying technical concepts
• Experience working with product, sales, and customer success teams in a fast-paced, agile environment
• Strategic thinker with strong analytical and problem-solving skills
• Exceptional collaboration, communication, and presentation abilities
• Strategic storyteller: You translate technical concepts into narratives that resonate with developers and drive adoption
• Positioning pro: You create differentiation that sticks by tying product capabilities directly to developer jobs-to-be-done
• Customer-obsessed: You focus on pain points and outcomes to create value that matters
• Cross-functional collaborator: You build strong relationships across product, engineering, marketing, and sales
• Data-driven: You make decisions grounded in market data, customer feedback, and performance analytics
• Bias for action: You ship, learn, and iterate quickly

What the job involves

• We’re looking for a visionary Principal Product Marketing Manager, Serverless to lead the go-to-market (GTM) strategy for our cloud product portfolio
• This highly strategic role sits at the intersection of product, marketing, and sales, driving positioning, messaging, competitive differentiation, and product launches for our cloud solutions
• As a senior member of the Product Marketing team, you will shape how our serverless offerings are perceived in the market and adopted by enterprise customers
• GTM Strategy & Execution: Develop and execute comprehensive go-to-market strategies for cloud products and features, including launch planning, field enablement, and customer campaigns
• Positioning & Messaging: Craft compelling positioning and messaging that differentiates our cloud offerings in the market. Tailor messaging to different personas including developers, DevOps, platform engineers, and enterprise buyers
• Sales & Field Enablement: Create sales tools, playbooks, and training materials to empower field teams to engage effectively with prospects and customers. Lead enablement sessions and drive consistent messaging across all touchpoints
• Customer & Market Intelligence: Conduct market research, competitive analysis, and customer interviews to gather insights that inform marketing strategy, product development, and executive decisions
• Thought Leadership & Content Development: Collaborate with content teams to develop blogs, whitepapers, webinars, presentations, and analyst briefings that establish our brand as a cloud innovation leader
• Product Launches: Partner with product management and cross-functional teams to plan and execute high-impact product and feature launches. Ensure internal readiness and external awareness
• First 30 Days:
• Deeply understand the company’s mission, values, and brand narrative
• Review all current cloud offerings, product roadmaps, and positioning materials
• Familiarize yourself with key use cases, customer personas, and core product capabilities
• First 90 Days:
• Partner with Product Management on upcoming roadmap items that require GTM support
• Create a launch framework for new cloud features (or upcoming runtime milestones)
• Audit existing sales enablement content and identify key gaps
• First Year:
• Scale programs across global regions and partner ecosystems
• Set the stage for future product-category expansion
• Cloud and serverless thought leadership campaigns integrated into brand narrative

Benefits

• 100% company paid medical premiums for employees and dependents
• Flexible Time Off Policy
• “Whaleness” Days — At least 1 company wide day off per month
• Employer Paid Holidays
• Generous Maternity and Parental Leave
• Home Office Set Up Budget
• Monthly Technology Stipend
• Training Allowances
• Life and Disability Insurance
• Retirement Plans
• Virtual and In-Person Social Events
• Docker Swag
• Quarterly Hackathons
• Virtual Coffee with Co-Workers