Product Marketing Manager
Top Benefits
About the role
Job Description
What is the opportunity?
We are looking for a data-driven Product Marketing Manager to lead our product positioning, messaging, and go-to-market strategies at Ownr, an RBCx Portfolio company. In this role, you will bridge the gap between product development, marketing, and partnerships, ensuring our solutions resonate with target audiences and drive adoption. You’ll have the opportunity to influence how our products are perceived in the market, support high-impact launches, and drive measurable business outcomes.
What will you do?
-
Develop and own product positioning, messaging, and value propositions for new and existing products, features and functionality.
-
Work with the rest of the Marketing team to tailor content and experience to resonate with different customer segments and use cases.
-
Lead the development and execution of comprehensive GTM strategies for product and feature launches.
-
Partner with product, customer experience, and design teams to ensure alignment and successful launches.
-
Collaborate and conduct market landscape analyses, competitive analyses, product-market fit analyses and other research to inform product positioning and GTM strategies.
-
Provide competitive intelligence to support positioning.
-
Analyze customer feedback, usage data, and market trends to identify opportunities.
-
Support ideal customer profile development and customer segmentation and persona development to understand diverse audience needs and drive product-market fit.
-
Work closely with user research and analytics teams to refine product marketing strategies.
-
Advocate for customer needs within the organization by synthesizing feedback into actionable recommendations for product enhancements and improving consumer facing collateral.
-
Embody the voice of the customer within the organization.
-
Monitor and analyze the success of product marketing efforts, including adoption rates, retention, and campaign ROI.
-
Continuously optimize strategies based on data and feedback.
-
Collaborate with content, demand generation, and digital marketing teams to create product-focused campaigns.
-
Ensure content aligns product messaging.
What do you need to succeed?
Must have:
- 7+ years of experience in product marketing or a related role.
- Proven success in developing and executing go-to-market strategies.
- Strong ability to craft compelling product positioning and messaging.
- Excellent cross-functional collaboration skills, with experience working with product, sales, and marketing teams.
- Proficiency in tools like Google Analytics, or Tableau for performance analysis.
- Exceptional verbal and written communication skills.
Nice to have:
- Experience in large, matrixed organizations.
- Experience working with compliance, legal and risk management.
- Experience in fintechs or startups leading digital banking, payments, and/or financial product development.
- MBA or advanced degree in Marketing, Business, Product Management, or a related field.
- Familiarity with CRM and sales enablement platforms.
- Background in customer research and data-driven decision-making.
What’s in it for you?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
- Ability to make a difference and lasting impact
- Work in a dynamic, collaborative, progressive, and high-performing team
- Opportunities to do challenging work
Job Skills
Brand Marketing, Cross-Channel Marketing, Customer Behavior, Marketing, Marketing Strategy Implementation, Marketing Systems, Market Landscape, Market Research, Online Market Research, Product Development Lifecycle, Product Messaging, Product Positioning, Product Services, Researching, Strategic Thinking, Voice of the Customer (VOC)
Additional Job Details
Address:
20 KING ST W:TORONTO
City:
Toronto
Country:
Canada
Work hours/week:
37.5
Employment Type:
Full time
Platform:
PERSONAL & COMMERCIAL BANKING
Job Type:
Regular
Pay Type:
Salaried
Posted Date:
2025-10-20
Application Deadline:
2025-11-01
About RBC
Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 94,000+ employees who leverage their imaginations and insights to bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada's biggest bank and one of the largest in the world, based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to our more than 17 million clients in Canada, the U.S. and 27 other countries. Learn more at rbc.com. We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at www.rbc.com/community-social-impact.
La Banque Royale du Canada est une institution financière mondiale définie par sa raison d'être, guidée par des principes et orientée vers l'excellence en matière de rendement. Notre succès est attribuable aux quelque 94 000+ employés qui mettent à profit leur créativité et leur savoir faire pour concrétiser notre vision, nos valeurs et notre stratégie afin que nous puissions contribuer à la prospérité de nos clients et au dynamisme des collectivités. Selon la capitalisation boursière, nous sommes la plus importante banque du Canada et l'une des plus grandes banques du monde. Nous avons adopté un modèle d'affaires diversifié axé sur l'innovation et l'offre d'expériences exceptionnelles à nos plus de 17 millions de clients au Canada, aux États Unis et dans 27 autres pays. Pour en savoir plus, visitez le site rbc.com/francais
Nous sommes fiers d'appuyer une grande diversité d'initiatives communautaires par des dons, des investissements dans la collectivité et le travail bénévole de nos employés. Pour de plus amples renseignements, visitez le site www.rbc.com/collectivite-impact-social.
Product Marketing Manager
Top Benefits
About the role
Job Description
What is the opportunity?
We are looking for a data-driven Product Marketing Manager to lead our product positioning, messaging, and go-to-market strategies at Ownr, an RBCx Portfolio company. In this role, you will bridge the gap between product development, marketing, and partnerships, ensuring our solutions resonate with target audiences and drive adoption. You’ll have the opportunity to influence how our products are perceived in the market, support high-impact launches, and drive measurable business outcomes.
What will you do?
-
Develop and own product positioning, messaging, and value propositions for new and existing products, features and functionality.
-
Work with the rest of the Marketing team to tailor content and experience to resonate with different customer segments and use cases.
-
Lead the development and execution of comprehensive GTM strategies for product and feature launches.
-
Partner with product, customer experience, and design teams to ensure alignment and successful launches.
-
Collaborate and conduct market landscape analyses, competitive analyses, product-market fit analyses and other research to inform product positioning and GTM strategies.
-
Provide competitive intelligence to support positioning.
-
Analyze customer feedback, usage data, and market trends to identify opportunities.
-
Support ideal customer profile development and customer segmentation and persona development to understand diverse audience needs and drive product-market fit.
-
Work closely with user research and analytics teams to refine product marketing strategies.
-
Advocate for customer needs within the organization by synthesizing feedback into actionable recommendations for product enhancements and improving consumer facing collateral.
-
Embody the voice of the customer within the organization.
-
Monitor and analyze the success of product marketing efforts, including adoption rates, retention, and campaign ROI.
-
Continuously optimize strategies based on data and feedback.
-
Collaborate with content, demand generation, and digital marketing teams to create product-focused campaigns.
-
Ensure content aligns product messaging.
What do you need to succeed?
Must have:
- 7+ years of experience in product marketing or a related role.
- Proven success in developing and executing go-to-market strategies.
- Strong ability to craft compelling product positioning and messaging.
- Excellent cross-functional collaboration skills, with experience working with product, sales, and marketing teams.
- Proficiency in tools like Google Analytics, or Tableau for performance analysis.
- Exceptional verbal and written communication skills.
Nice to have:
- Experience in large, matrixed organizations.
- Experience working with compliance, legal and risk management.
- Experience in fintechs or startups leading digital banking, payments, and/or financial product development.
- MBA or advanced degree in Marketing, Business, Product Management, or a related field.
- Familiarity with CRM and sales enablement platforms.
- Background in customer research and data-driven decision-making.
What’s in it for you?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
- Ability to make a difference and lasting impact
- Work in a dynamic, collaborative, progressive, and high-performing team
- Opportunities to do challenging work
Job Skills
Brand Marketing, Cross-Channel Marketing, Customer Behavior, Marketing, Marketing Strategy Implementation, Marketing Systems, Market Landscape, Market Research, Online Market Research, Product Development Lifecycle, Product Messaging, Product Positioning, Product Services, Researching, Strategic Thinking, Voice of the Customer (VOC)
Additional Job Details
Address:
20 KING ST W:TORONTO
City:
Toronto
Country:
Canada
Work hours/week:
37.5
Employment Type:
Full time
Platform:
PERSONAL & COMMERCIAL BANKING
Job Type:
Regular
Pay Type:
Salaried
Posted Date:
2025-10-20
Application Deadline:
2025-11-01
About RBC
Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 94,000+ employees who leverage their imaginations and insights to bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada's biggest bank and one of the largest in the world, based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to our more than 17 million clients in Canada, the U.S. and 27 other countries. Learn more at rbc.com. We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at www.rbc.com/community-social-impact.
La Banque Royale du Canada est une institution financière mondiale définie par sa raison d'être, guidée par des principes et orientée vers l'excellence en matière de rendement. Notre succès est attribuable aux quelque 94 000+ employés qui mettent à profit leur créativité et leur savoir faire pour concrétiser notre vision, nos valeurs et notre stratégie afin que nous puissions contribuer à la prospérité de nos clients et au dynamisme des collectivités. Selon la capitalisation boursière, nous sommes la plus importante banque du Canada et l'une des plus grandes banques du monde. Nous avons adopté un modèle d'affaires diversifié axé sur l'innovation et l'offre d'expériences exceptionnelles à nos plus de 17 millions de clients au Canada, aux États Unis et dans 27 autres pays. Pour en savoir plus, visitez le site rbc.com/francais
Nous sommes fiers d'appuyer une grande diversité d'initiatives communautaires par des dons, des investissements dans la collectivité et le travail bénévole de nos employés. Pour de plus amples renseignements, visitez le site www.rbc.com/collectivite-impact-social.