ASSOCIATE MANAGER, EVENTS AND EXPERIENTIAL MARKETING

Be part of building a national brand. Headquartered in Toronto, the Canadian Olympic Committee (COC) is a national, private, not-for-profit organization committed to high-performance sports excellence. We are the largest private supporter of high-performance sport in Canada, and we are responsible for all aspects of Canada’s involvement in the Olympic Movement, including the participation in the Olympic and Pan American Games.

Reporting to the Senior Manager, Events and Experiential Marketing, the Associate Manager, Events and Experiential Marketing is responsible for helping to bring the Team Canada brand to life through live experiences. The primary focus of this position is to lead the planning and execution of the Canadian Olympic Committee’s Event Management Services as outlined in the strategic and business plans in addition to the execution of specific events and owning core elements of larger experiential initiatives (e.g. Canada Olympic House and Team Canada FanFest). This individual will be responsible for contributing to strategy development and for ensuring each event and experience aligns with the overall COC brand strategy.

LOCATION

This position will be located in the COC office in Toronto, ON at 250 Yonge St. Suite 3000. The COC offers a hybrid work model that allows for up to two days of remote work each week.

CORE RESPONSIBILITIES AND PRIORITIES

• Work closely with the Senior Manager, Experiential Marketing to support an Events & Experiential Marketing Plan that is strategically aligned with brand and activities and deliver against the identified objectives.
  • Support a cross-functional team in the planning and lead key components of the execution of Corporate, Games & Sport System and Brand & Marketing events including but not limited to:
  • Corporate events (e.g., COC Board Meetings, COC Board Retreat, Marketing Partner events & initiatives, COC Staff Retreat & employee engagement events)
  • Games & Sport System events (e.g., Olympic & Pan-Am Preparation Seminars, COC Session Meetings)
  • Brand & Marketing events (e.g., Canada Olympic House, Team Canada FanFest)
• Specific responsibilities include:
  • Maintain the COC Events Management Services framework, including the delivery of processes to create efficiencies and consistency across all COC events (including but not limited to run of show, critical path, templates, etc.)
  • Develop event format direction in collaboration with key stakeholders
  • Source and integration of event management tools & resources (i.e. translation, registration, etc.)
  • Manage event budgets as it relates to Event Management Services provided to internal stakeholders
  • Support promotional and content plans where appropriate
  • Liaise with marketing partnerships team and key partners on Games-time activations as required
  • Lead Asana project planning on COC Events
  • General event support on registration and guest communications
  • Liaise with agencies and vendors as appropriate
• Support the Senior Manager in the ideation and development of Marketing Partner integration into flagship Team Canada experiences and COC Events to meet incremental revenue targets Negotiate third-party supplier contracts and relationships including event venues, audio visual

General

• Adhere to timelines/deadlines as established for each project
• Manage the design, production, delivery and distribution of digital and print materials
• Manage the development of post-event evaluation and reporting
• Follow up with supplier & partners as required and arrange payment Work with and support colleagues on inter-departmental projects

Other duties as assigned

QUALIFICATIONS AND CRITICAL SKILLS

Education and Experience

• University Degree, College Diploma or equivalent experience in a related field (i.e. Marketing, Event Management, Communications, etc.)

• 4 to 6 years related experience in special event planning and execution Experience working with high profile senior executives, representatives from the sport and corporate communities, volunteer committees, day/night-of volunteers, suppliers and vendors

Skills and Abilities

• Self-starter, motivated and takes initiative

• Strong attention to detail, administrative and organizational skills

• Excellent verbal and written communication skills

• Excellent interpersonal skills and confidence in dealing with timely or sensitive issues

• Demonstrated ability to prioritize and manage multiple tasks simultaneously with diverse requirements and varying deadlines

• Ability to work well under pressure

• Sound judgment in determining appropriate course of action quickly

• Ability to work positively in a team environment

• Aptitude for dealing professionally with a broad cross-section of stakeholders and representatives

• A creative flair and dedication to the look-and-feel of all event elements

• Capacity to adhere to budgets and deliver projects on/under budget; ability to maintain financial control over events

• Flexibility and ability to travel and work late hours and weekends in the periods leading up to events and in event execution

• Excellent Microsoft Office skills (Word, Excel, PowerPoint)

• Experience with project management software (Asana) is an asset

• Bilingualism (English and French) is an asset Demonstrates and embodies the COC values of Accountability, Excellence, Fun, Respect and Bravery

COMPENSATION

Competitive salary based on experience, excellent benefits package.

CONTACT

Please submit your cover letter and resume through ADP by September 10, 2025 .

The COC is committed to ensuring our recruitment and selection processes and work environment are inclusive and barrier-free. At the COC, we celebrate and welcome the diversity of all employees and believe that having a team of individuals with different backgrounds, views, experience, and capability working together makes us stronger and better as an organization.

Accommodation is also available upon request for individuals taking part in all stages of our recruitment and selection processes. Please advise the recruiter to ensure your accessibility needs due to a disability are accommodated. Information received relating to accommodation will be addressed confidentially.