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Partner Marketing Manager

Cohereabout 1 month ago
Toronto, New York
Senior Level

Top Benefits

Six weeks paid vacation
Equity / stock options
RRSP, 401(k), Pension contributions

About the role

Who you are

  • 5–8+ years in partner marketing, product marketing, or ecosystem marketing in AI, SaaS, cloud, infrastructure, or enterprise tech
  • Experience working with cloud platform and/or infrastructure OEM partners (Oracle, Dell, VMware, HPE, AWS, etc.)
  • Ability to translate technical concepts—AI stacks, model performance, on-prem deployments, and enterprise application integrations—into compelling narratives
  • Strong GTM fundamentals: content creation, co-sell motions, partner enablement, event strategy, and demand-gen
  • Experience managing high-stakes partners and navigating complex approval processes
  • Excellent communication skills and a collaborative approach with cross-functional teams
  • A builder mentality—you thrive in fast-paced environments and enjoy creating scalable playbooks, processes, and partner assets
  • If some of the above doesn’t line up perfectly with your experience, we still encourage you to apply!

What the job involves

  • Cohere is deepening its partnerships with Oracle and Dell—two high-impact partners that shape how enterprises build, deploy, and scale AI
  • These partners sit at the intersection of cloud platforms, infrastructure, and enterprise applications, making them critical distribution and influence channels for Cohere
  • We need a dedicated partner marketer to turn these partnerships into repeatable, high-performing GTM engines that drive adoption, revenue, and market credibility
  • Own end-to-end partner marketing for Oracle and Dell, spanning product storytelling, positioning, solution messaging, and co-branded assets
  • Develop annual and quarterly joint GTM plans in alignment with partner priorities, Cohere product launches, and sales needs
  • Build strong working relationships with partner marketing, partnerships, product, and industry teams across both organizations
  • Lead content for co-engineered solutions, partner platform integrations, and AI factory/on-prem deployments
  • Develop partner-ready messaging kits, solution briefs, decks, demo narratives, and customer-facing content
  • Manage approvals and brand governance with Oracle and Dell to ensure accuracy and speed to market
  • Support Events Team on Cohere’s presence at Oracle AI World, Dell Technologies World, and regional partner-led events
  • Support planning out joint webinars, demand-gen campaigns, and industry vertical activations with partners
  • Build and deliver partner enablement (training, talk tracks, field guides, vertical plays)
  • Partner with Product Marketing to support partner launches tied to new models, updates, and capabilities
  • Collaborate with Partnerships, Sales, and SAs on co-sell motions, pipeline generation, and strategic customer engagements
  • Act as the main marketing point of contact for Oracle and Dell internally
  • Define KPIs for each partner and track impact across pipeline, deal velocity, partner engagement, and co-marketing performance
  • Report quarterly outcomes and insights to GTM and partner leadership

Benefits

  • Six weeks’ paid vacation
  • Equity / stock options
  • RRSP, 401(k), and Pension Scheme contributions
  • Coverage for 100% of your insurance premiums across health, dental, vision, and travel
  • Additional coverage for accessing mental health providers/services
  • Six months of fully paid parental leave, including adoption and surrogacy
  • Financial support for egg freezing and IVF in Canada and the UK
  • A monthly fitness and wellness allowance
  • Globally dispersed company that supports a remote work culture
  • A $2,000 annual education benefit for professional development
  • A weekly stipend for meals when working remotely and catered lunch when working from one of our global offices
  • A monthly arts and culture allowance
  • A monthly quality time allowance

About Cohere

Software Development
501-1000

Cohere is the leading data security-focused enterprise AI company. It is a global technology company co-headquartered in Toronto and San Francisco, with key offices in London and New York. The company builds enterprise-grade frontier AI models with industry-leading multilingual capabilities designed to solve real-world business challenges. Cohere’s AI solutions are cloud-agnostic to meet companies wherever their data is stored and offer the highest levels of security, privacy, and customization with on-premises and private cloud deployment options.