This position requires in-person collaboration up to 5 days per week. *Please note this arrangement is subject to change with business requirements.*

Why WestJet:

Every WestJet journey has the potential to enrich lives; a career with us is no exception.

WestJet arrived on the Canadian airline scene in 1996 and changed the industry for the better. We made air travel more affordable for Canadians and now we're going global.

Join us, this is where your career story takes off.

Role Overview

The Product Portfolio Manager, Loyalty & Partnerships is a senior leadership role responsible for defining, governing, and delivering a portfolio of digital products that advance WestJet’s strategic objectives and guest experience.

Reporting to the Director of Product Management, this role provides portfolio-level ownership, strategic direction, and people leadership while serving as a trusted partner to business, technology, and leadership stakeholders.

Operating within an agile environment, this role owns the product strategy and roadmap for the Loyalty & Partnerships digital ecosystem, ensuring product investments drive measurable guest, member and commercial outcomes. This role operates as a stream-aligned product leader within the Loyalty & Partnerships business domain, working in close partnership with the Commercial Loyalty organization to translate business strategy into product outcomes and measurable product OKRs.

It is a highly visible role with influence across multiple product portfolios.

A core focus of this role is close partnership with the Loyalty & Partnerships business unit, acting as a strategic product leader and partner. The Portfolio Product Manager collaborates with business leaders to translate commercial, partner, and member experience into scalable digital capabilities, aligned roadmaps, and measurable outcomes.

This role represents the primary digital product leadership position for the Loyalty & Partnership domain, ensuring strong alignment between product strategy, technology capabilities and the commercial goals of the loyalty program.

This position is a 20-month leave backfill. Due to the leadership nature of this role, and the close collaboration required across teams, preference will be given to candidates based in Calgary.

Product Portfolio Scope

The Product Portfolio Manager is responsible for the digital product ecosystem supporting WestJet’s Loyalty & Partnerships business domain. This includes the member-facing and partner-integrated digital experiences that enable loyalty program growth, engagement, and operational effectiveness. The portfolio includes:Loyalty Member Digital experiences across the following products:

• WestJet’s web and mobile applications

• WestJet’s inflight entertainment platform

• WestJet’s Loyalty Agent platform

• WestJet’s Member Services (API)

• Loyalty program sign-up, authentication, and member sign-in capabilities. Member identity, authentication, and security enhancements.

• Loyalty member information collection ie. Payment information, personal information, travel documents, etc.

• Loyalty program adoption and member engagement capabilities (ie. Marketing Offers, Tier inspiration)

• Digital integrations supporting loyalty partnerships and partner expansion

Responsibilities

The Portfolio Product Manager is accountable for end-to-end ownership of the product portfolio, ensuring strategy, delivery, quality, velocity, effort, and capability maturity are balanced to maximize guest and business value.

Key responsibilities include:

• Own and evolve the portfolio product strategy and long‑term roadmap for Loyalty & Partnerships products, ensuring alignment to enterprise objectives, KPIs, and guest outcomes

• Translate Loyalty & Paternship business objectives into product strategy, product OKRs and measurable digital outcomes

• Lead, coach, and mentor Product Owners, building a high‑performing team and strengthening the broader Product Management practice

• Provide portfolio‑level leadership and governance to balance value‑based prioritization, delivery commitments, budgets, and forecasting across multiple complex initiatives

• Own roadmap trade-offs across the product portfolio, ensuring product teams remain focused on the highest-value opportunities

• Partner closely with business, technology, and external stakeholders to translate commercial, partner, and guest needs into scalable, intuitive digital experiences

• Act as the primary technology product partner to the Loyalty business unit, ensuring strong alignment between business strategy and product delivery

• Drive clear product vision and alignment through compelling storytelling, using strong written and verbal communication

• Guide teams through complex problems, leveraging data, insights, and sound judgment to inform strategic and investment decisions

• Maintain strong technical fluency, collaborating with technical leaders to assess trade‑offs, evaluate emerging technologies, and identify new opportunities

• Champion continuous improvement by researching and applying digital and AI‑enabled solutions that improve operational efficiency, product quality, and guest experience

• Build and manage strategic internal and external partnerships that support portfolio objectives and enable successful roadmap delivery

• Ensure product teams operate with strong product discipline including discovery practice, outcome-driven planning and clear priortization

Experience & Qualifications

Education

• Recognized Diploma or Bachelor’s Degree in Business, Science, Technology, or Product Management

Leadership Experience

• Minimum 5-7 years of experience leading and coaching teams in a fast-paced environment

• Demonstrated ability to build high-performing teams and develop strong product leaders

• Strong executive presence with the ability to communicate clearly, influence decision-making, and align diverse stakeholders

Product Management Experience

• 7–10 years of experience in Product Management, with demonstrated ownership of multiple products or a product portfolios

• Proven experience developing product strategies and roadmaps, launching new capabilities, and operating within cross functional teams

• Experience with digital products such as mobile applications, websites, and e-commerce platforms

• Strong understanding of agile software development and product lifecycle management

• Experience operating as a strategic partner to a business domain, translating business goals into product strategy and delivery

• Excellent analytical, problem solving, and relationship building skills

• High degree of professionalism, sound judgment, and ability to manage sensitive or confidential information

• Experience with the airline, travel or loyalty industry is strongly preferred

The benefits of being a WestJetter:

WestJet provides all WestJetters with a competitive total rewards package. On top of that, we offer:

• A fun and friendly culture with colleagues who work together to win
• Travel privileges for you and your family, effective from your start date
• Savings and Benefit programs that are flexible to meet your specific needs

Think we are a fit? Apply now!

About WestJet Group of Companies

WestJet took to the skies in 1996 with just over 200 employees and three aircraft operating service to five destinations. Since then, WestJet has pioneered low-cost travel in Canada, cutting airfares in half, and increasing the flying population in Canada by more than 50 per cent. Following integration with Sunwing in 2025, more than 14,000 WestJetters support nearly 200 aircraft and connect guests to more than 100 destinations across North America, Central America, the Caribbean, Europe and Asia.

As a major Canadian employer that includes WestJet Airlines, Sunwing Vacations Group and WestJet Cargo, the WestJet Group is Canada’s leading low-cost airline and largest vacation provider, with a united purpose of providing affordable and accessible air and vacation travel to Canadians.

Our Safety Promise

At WestJet, the safety and security of our people and our guests is a core value and at the heart of what we do. As safety and security is a shared responsibility, it is expected that you will use safe work practices to ensure your well-being and the safety of others.

WestJet recognizes that the use of Alcohol and Drugs can adversely impact a safe work environment and the well-being of others including guests, suppliers and the public, as well as place WestJet's operations at risk. All roles that are identified as safety sensitive are required to pass a Pre-Employment Alcohol and Drug Test as per WestJet's Alcohol and Drug Policy.

Our Commitment to Diversity and Inclusion

We embrace what makes us each unique, and what makes us uniquely WestJet. We welcome diverse skills, experiences, and backgrounds, and if you're passionate about this role, we encourage you to apply - even if you don't meet every qualification listed. WestJet is committed to inclusiveness, equity, and accessibility throughout the selection process. If you require accommodation at any stage, please contact our Talent Acquisition team at talent@westjet.com.

We value the time and effort you put into your application. Our recruitment process is highly competitive, and while every applicant will receive communication regarding their application status, only those selected to move forward will be contacted with next steps. We encourage you to explore future opportunities with us if this role isn't the right fit at this time.

For more information about everything WestJet, please visit WestJet.com.

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