About Trinity

Trinity is dedicated to connecting talented professionals with dynamic career opportunities across the world. As a trusted HR partner, Trinity offers a pathway for skilled individuals to work in roles that align with their expertise and support their career advancement. Known for fostering a supportive and growth-focused environment, Trinity provides hands-on experience and tailored opportunities for development. By prioritizing meaningful placements, Trinity enables professionals to unlock their potential and make a lasting impact within innovative companies.

About Growcer

Growcer is a Canadian agri-tech company specializing in indoor, modular vertical farming solutions. Its controlled-environment farming systems enable businesses, schools, communities, and organizations to grow fresh produce year-round, regardless of climate or location, helping improve food security and support sustainable local food production.

The Role

We're hiring a Growth Marketer to own our email engine end-to-end: HubSpot, outbound campaigns, lifecycle nurture, copywriting, reporting, and the landing pages that close the loop. You'll be the person who turns our pipeline into a system — clean data, smart segmentation, AI-leveraged outbound, and email that actually converts – and who builds the frameworks and repeatable workflows that let a small team move fast without cutting corners. This is a hands-on, builder role. You won't be handed a playbook — you'll write it. If you've quietly been the person on past teams who fixed everyone's HubSpot, wrote the cold email that actually got replies, and built the landing page before anyone had to ask — read on.

What you’ll do

Email Marketing & Lifecycle Plan, build, send, and optimize all email marketing campaigns — newsletters, nurture sequences, product announcements, event invites, fundraising appeals Own segmentation and personalization strategy across our audiences (prospects, customers, partners, donors) Own the campaign calendar and manage send cadence across all active campaigns and sequences Run A/B tests on subject lines, copy, CTAs, and send times — and act on the results Own campaign attribution end to end: connect every email, sequence, and campaign touchpoint to downstream revenue activity Outbound Outreach (AI-Powered) Design and execute outbound email campaigns targeting our ICP markets Build AI-augmented workflows for prospect research, list enrichment, and message personalization at scale Manage sending infrastructure: domain warm-up, deliverability, SPF/DKIM/DMARC, inbox rotation Continuously iterate on copy, sequences, and targeting to drive reply rates and booked meetings CRM Administration (HubSpot) Serve as day-to-day administrator of our HubSpot instance across Marketing & Sales Maintain data hygiene: deduping, enrichment, lifecycle stages, lead scoring, list segmentation Build and optimize workflows, properties, deal pipelines, and dashboards Manage integrations between HubSpot and the rest of our stack (Slack, Gmail, Clay, and others) Train internal users and act as the first line of support for CRM questions Copywriting Write email copy that sounds like us — direct, warm, mission-aligned, free of marketing jargon Adapt voice for different audiences: a school nutrition director and a Tribal economic development officer don't read the same email Support the wider team with copy for landing pages, ads, and one-pagers as needed Landing Pages & Web Design, build, and maintain campaign landing pages, lead magnets, webinar registration flows, and forms (HubSpot CMS, Zoom, Webflow, or similar) Keep our website current: new pages, updates, SEO basics, conversion optimization Make sure every email and outbound campaign has a landing page that does its job Reporting Build dashboards that tell the truth about what's working — open rates, click rates, reply rates, MQLs, SQLs, attribution Report weekly on email and outbound performance and surface insights, not just numbers Help the team make decisions with data

What you’ll bring

Must-haves 2+ years in email marketing, CRM administration, or marketing operations Proven, hands-on CRM experience (Marketing Hub + Sales Hub) — Hubspot is a plus Demonstrated experience running outbound email campaigns leveraging AI tools (Clay, Apollo, Smartlead, Instantly, Lemlist, or equivalents) — please share examples Strong copywriter: can write a 90-word email that gets a reply Comfortable building landing pages and forms (HubSpot CMS, Webflow, Unbounce, or similar) Analytical: you read dashboards as a first instinct, not a chore Self-directed and execution-focused — this is a build-it role, not a manage-it role Familiarity with AI tooling beyond outbound — Claude, ChatGPT, n8n, Make, Zapier Nice-to-haves Bilingual (English/French) Experience marketing to schools, municipalities, Indigenous/Tribal organizations, or impact-driven buyers B2B sales cycle familiarity (mid-ticket, considered purchase, multiple stakeholders) Basic HTML/CSS for email and landing page customization Experience with nonprofit fundraising or donor-side email

What Success Looks Like in Year One

Our CRM instance is clean, well-documented, and the team actually uses it Outbound is running as a repeatable system producing qualified meetings every month Email marketing has a clear cadence, measurable performance, and a growing engaged list Landing pages and forms are converting and we know exactly how well Reporting is something the team looks forward to, not avoids