Satellite Content Marketing Manager
Top Benefits
About the role
Canada
Job Type
12-Month Contract (FTE transition to client-side)
Workspace
Remote
About the Role
The Content Marketing Manager plays a dual role in strategic content planning and tactical campaign execution. This individual will lead and support the integrated content creation process, ensuring alignment with the brand, organizational priorities, and digital strategy. A key part of this role involves managing website content, implementing SEO best practices, and collaborating with cross-functional teams to enhance their online presence.
Requirements
Content Strategy
- Strategic Framing: Co-lead campaign framing with project leads to ensure alignment with the client’s priorities and strategic goals.
- Editorial Oversight: Review and refine content to maintain brand consistency, narrative cohesion, and alignment with the brand voice and values.
- Channel Optimization: Collaborate with channel strategists to tailor content for maximum impact across owned, earned and paid media platforms.
- Performance Reporting: Analyze web performance reports and synthesize insights to inform future content strategies.
- Strategic Advisory: Participate in campaign planning sessions, offering insights and recommendations based on past performance and audience engagement.
Website & SEO Management
- Content Creation & Updates: Manage and maintain website content, ensuring accuracy, relevance, and alignment with the brand and key messaging.
- Workflow & Quality Control: Review and manage approval workflows in the CMS, ensuring content meets brand, accessibility, and compliance standards. Use tools such as SiteImprove to monitor and improve content quality (e.g., spelling, broken links, accessibility, SEO).
- SEO Strategy Implementation: Work with Marketing team to apply SEO best practices ensuring content supports their SEO strategy and keyword priorities.
- Cross-Functional Collaboration: Work with web developers, designers, and digital teams to support the upcoming website redesign and ongoing optimization.
- Analytics & Reporting: Collaborate with Marketing to monitor website performance using Google Analytics 4, Google Search Console and other SEO tools, to provide actionable insights and report on key metrics.
Content Lifecycle Management
- Support each Project Teams’ journey through the content creation process, based on their defined campaign tier. This includes understanding the Project Lead’s objectives, briefing the Project Team, tracking scope, scheduling and managing recurring scrums, contributing to a workback schedule, updating the Integrated Marketing & Communications Calendar (IMCC).
- Enforce service-level agreements (SLAs) based on campaign priority and tier rating.
- Work as part of the national Marcom team to continually refine and improve the Integrated Content Creation process, which includes updating SOPs, uncovering efficiencies by leveraging the approved software.
- Lead phased rollout of new processes, including user acceptance testing (UAT), feedback collection, and optimization.
- Manage campaign briefs, charters, and workback schedules in collaboration with project teams.
- Support the ongoing maintenance and organization of the central repository of documents/resources on SharePoint, communications on Microsoft Teams and project management on Microsoft Planner.
- Manage weekly scrums with Project Teams, ensuring each Campaign is trending towards launch date and keeping track of timelines for each deliverable.
- Coordinate with Internal Service champions to gather post-launch data and insights based on Campaign Tier.
Cross-Team Collaboration
- Serve as a primary content integration resource for internal teams, supporting day-to-day operations and project needs.
- Participate in onboarding and training to ensure alignment with organizational tools and processes.
- Balance the needs of the Project Lead against the Internal Service Team’s resources and timelines.
- Collaborate with both the client’s and Central Station teams as required.
Qualifications
- 5+ years of experience in content marketing, content strategy, or digital communications.
- 2+ years of experience using Google Analytics 4 and Google Search Console.
- Strong understanding of SEO, website content management, and performance analytics.
- Strong track record of managing multiple successful projects, balancing competing deadlines and stakeholders from across marketing.
- Experience with integrated marketing campaigns and cross-functional collaboration.
- Strong interpersonal and relationship skills, with solutions-oriented mindset.
- Excellent time management skills and strong attention to detail.
- High proficiency with Microsoft 365 (Excel, Teams, Planner, etc.)
- Proficient in WordPress CMS and HTML/CSS.
- Experience with Blackbaud Raiser’s Edge a nice-to-have, but not required.
- Experience in the nonprofit space would be an asset.
- Must be authorized to work in Canada.
About the Company
We’re Central Station and we’re a different kind of agency with unique skills. For clients looking for branding and design, physical experiences, or digital marketing – and when it has to be best in class – we’re here for them.
Thanks to our experience in finding top talent to meet our clients’ needs, we have been asked to assist a key client in rounding out their Internal Services team. While being employed by Central Station, this full-time contract employee will be focused on supporting a Canadian nonprofit dedicated to environmental preservation.
This position will offer a unique 12-month onboarding experience that seamlessly integrates both Central Station’s expertise and our client’s technology, systems and procedures. Our office is located at 14 Birch Avenue, in the Summerhill area of midtown Toronto, but we’ve been working from home/remotely since March 2020. Since it became safe to return to the office, we have implemented a Flexible Work Options Policy that give our team a desirable balance between primarily working from home with the option for collaborative time in the office. We host four annual on-site all-staff days each calendar year, but there may also be occasions where your presence is needed in-person for client or planning meetings.
This position is intended to transition to permanent full-time employment with our client after one calendar year, offering the opportunity to continue contributing to their mission and long-term content strategy.
About Central Station
With us, you'll travel light, enjoy the ride and create things that move people. We're a different kind of agency with unique skills. If you're looking for branding, innovations, physical experiences or digital marketing—and it has to be best in class—we're here for you.
Satellite Content Marketing Manager
Top Benefits
About the role
Canada
Job Type
12-Month Contract (FTE transition to client-side)
Workspace
Remote
About the Role
The Content Marketing Manager plays a dual role in strategic content planning and tactical campaign execution. This individual will lead and support the integrated content creation process, ensuring alignment with the brand, organizational priorities, and digital strategy. A key part of this role involves managing website content, implementing SEO best practices, and collaborating with cross-functional teams to enhance their online presence.
Requirements
Content Strategy
- Strategic Framing: Co-lead campaign framing with project leads to ensure alignment with the client’s priorities and strategic goals.
- Editorial Oversight: Review and refine content to maintain brand consistency, narrative cohesion, and alignment with the brand voice and values.
- Channel Optimization: Collaborate with channel strategists to tailor content for maximum impact across owned, earned and paid media platforms.
- Performance Reporting: Analyze web performance reports and synthesize insights to inform future content strategies.
- Strategic Advisory: Participate in campaign planning sessions, offering insights and recommendations based on past performance and audience engagement.
Website & SEO Management
- Content Creation & Updates: Manage and maintain website content, ensuring accuracy, relevance, and alignment with the brand and key messaging.
- Workflow & Quality Control: Review and manage approval workflows in the CMS, ensuring content meets brand, accessibility, and compliance standards. Use tools such as SiteImprove to monitor and improve content quality (e.g., spelling, broken links, accessibility, SEO).
- SEO Strategy Implementation: Work with Marketing team to apply SEO best practices ensuring content supports their SEO strategy and keyword priorities.
- Cross-Functional Collaboration: Work with web developers, designers, and digital teams to support the upcoming website redesign and ongoing optimization.
- Analytics & Reporting: Collaborate with Marketing to monitor website performance using Google Analytics 4, Google Search Console and other SEO tools, to provide actionable insights and report on key metrics.
Content Lifecycle Management
- Support each Project Teams’ journey through the content creation process, based on their defined campaign tier. This includes understanding the Project Lead’s objectives, briefing the Project Team, tracking scope, scheduling and managing recurring scrums, contributing to a workback schedule, updating the Integrated Marketing & Communications Calendar (IMCC).
- Enforce service-level agreements (SLAs) based on campaign priority and tier rating.
- Work as part of the national Marcom team to continually refine and improve the Integrated Content Creation process, which includes updating SOPs, uncovering efficiencies by leveraging the approved software.
- Lead phased rollout of new processes, including user acceptance testing (UAT), feedback collection, and optimization.
- Manage campaign briefs, charters, and workback schedules in collaboration with project teams.
- Support the ongoing maintenance and organization of the central repository of documents/resources on SharePoint, communications on Microsoft Teams and project management on Microsoft Planner.
- Manage weekly scrums with Project Teams, ensuring each Campaign is trending towards launch date and keeping track of timelines for each deliverable.
- Coordinate with Internal Service champions to gather post-launch data and insights based on Campaign Tier.
Cross-Team Collaboration
- Serve as a primary content integration resource for internal teams, supporting day-to-day operations and project needs.
- Participate in onboarding and training to ensure alignment with organizational tools and processes.
- Balance the needs of the Project Lead against the Internal Service Team’s resources and timelines.
- Collaborate with both the client’s and Central Station teams as required.
Qualifications
- 5+ years of experience in content marketing, content strategy, or digital communications.
- 2+ years of experience using Google Analytics 4 and Google Search Console.
- Strong understanding of SEO, website content management, and performance analytics.
- Strong track record of managing multiple successful projects, balancing competing deadlines and stakeholders from across marketing.
- Experience with integrated marketing campaigns and cross-functional collaboration.
- Strong interpersonal and relationship skills, with solutions-oriented mindset.
- Excellent time management skills and strong attention to detail.
- High proficiency with Microsoft 365 (Excel, Teams, Planner, etc.)
- Proficient in WordPress CMS and HTML/CSS.
- Experience with Blackbaud Raiser’s Edge a nice-to-have, but not required.
- Experience in the nonprofit space would be an asset.
- Must be authorized to work in Canada.
About the Company
We’re Central Station and we’re a different kind of agency with unique skills. For clients looking for branding and design, physical experiences, or digital marketing – and when it has to be best in class – we’re here for them.
Thanks to our experience in finding top talent to meet our clients’ needs, we have been asked to assist a key client in rounding out their Internal Services team. While being employed by Central Station, this full-time contract employee will be focused on supporting a Canadian nonprofit dedicated to environmental preservation.
This position will offer a unique 12-month onboarding experience that seamlessly integrates both Central Station’s expertise and our client’s technology, systems and procedures. Our office is located at 14 Birch Avenue, in the Summerhill area of midtown Toronto, but we’ve been working from home/remotely since March 2020. Since it became safe to return to the office, we have implemented a Flexible Work Options Policy that give our team a desirable balance between primarily working from home with the option for collaborative time in the office. We host four annual on-site all-staff days each calendar year, but there may also be occasions where your presence is needed in-person for client or planning meetings.
This position is intended to transition to permanent full-time employment with our client after one calendar year, offering the opportunity to continue contributing to their mission and long-term content strategy.
About Central Station
With us, you'll travel light, enjoy the ride and create things that move people. We're a different kind of agency with unique skills. If you're looking for branding, innovations, physical experiences or digital marketing—and it has to be best in class—we're here for you.