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Digital Advertising Specialist

Magnify Digital3 days ago
Hybrid
Vancouver, British Columbia, Canada
CA$73,000 - CA$109,500/annual
Senior Level
Full-Time

Top Benefits

Flexible Benefits Package

About the role

Magnify Digital is a trailblazing boutique agency in Vancouver specializing in audience research, strategy, training, software, and advertising for the creative industries and travel/tourism. We believe the most valuable currency in the world is attention — and our job is to earn it. We're looking for a Digital Advertising Specialist who brings both right and left brain to the table: a blue-sky thinker with serious analytical chops who can own paid strategy across every platform we touch. As part of a nimble team, you may also be called on to lead full omni-platform strategies and market research, so comfort with the bigger picture is just as important as mastery of the details. If you're energized by collaboration, bring a positive attitude to the hard days, and make the team around you better — read on!

The Role Lead paid advertising strategy across Google Ads (search, display, YouTube), Meta, Instagram, LinkedIn, and emerging platforms Contribute to full omni-platform digital strategies and market research as needed Write sharp, platform-native ad copy and produce compelling static ad creative independently Drive performance through audience segmentation, A/B testing, and real-time optimization Diligently track spend, hours, timelines, and delivery Build clear, insight-driven client reports that go beyond the numbers Stay ahead of platform changes, emerging formats, and best practices Collaborate closely with content, social, and email strategists across integrated campaigns

Must Haves Minimum Bachelor's degree in marketing, communications, or other relevant discipline 5+ years designing and executing paid search and display campaigns, with results you can prove (reports, case studies, certifications, client kudos) Demonstrated success managing multiple client accounts simultaneously Advanced proficiency in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and analytics tools (GA4, UTM, etc.) Current platform certifications Ability to write strong ad copy and produce basic creative assets independently Rigorous budget tracking and deadline management Strong communication skills across client-facing and internal contexts An outgoing, positive attitude and team-player instincts Sharp attention to detail

Awesome to Haves Video editing skills and experience producing video ad content A genuine passion for film, television, or tourism Experience with conversion rate optimization Training, presenting, or public speaking experience Journalism or professional writing background

What's in it for you Competitive compensation ($73K+ commensurate with experience), a flexible benefits package, and a tight-knit team that genuinely cares about its work and each other. Magnify is entering a phase of significant growth, bringing real opportunities for merit-based advancement. Our values — passion, integrity, curiosity, collaboration, and results — shape who we hire, which clients we take on, and how we operate. We are committed to JEDDI (justice, equity, decolonization, diversity, and inclusion) and actively encourage applications from people who are Black, Indigenous, or racialized; who identify as LGBTQ2AI+ or non-binary; who live with visible or invisible disabilities; and members of other equity-deserving groups.

To Apply In addition to your resume and cover letter, please tell us about a campaign you're proud of and why it worked. Due to volume, only shortlisted candidates will be contacted for interviews and a skills assessment.

Vancouver, BC (Hybrid/Remote options available) | magnifydigital.com

About Magnify Digital

Advertising Services
11-50

Magnify Digital specializes in audience and customer development strategy, training and technology for the cultural industries.

We are also the proud developers of ScreenMiner™️ -- a first-of-its-kind platform that aggregates and visualizes audience data from multiple sources to help content creators grow viewership and optimize marketing spend.

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