Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.

Purpose

Leads and oversees Product Marketing in Canada ensuring business strategies, plans and initiatives are executed / delivered in compliance with governing regulations, internal policies and procedures.

Is this role right for you? In this role, you will be involved in:

• Leads and drives a customer focused culture throughout their team to deepen client relationships and leverage broader Bank relationships, systems and knowledge.
• Accountable for planning, deploying and measuring marketing and communication strategies to drive product awareness and consideration in support of sales targets for Credit Cards and Unsecured Lending products.
• Leverages deep consumer and product expertise, and use of key marketing levers to effectively position and differentiate Scotiabank’s products and services amongst key target audiences to support sales targets.
• Develops integrated marketing plans and deploys tactics to drive consumer awareness and consideration of Scotiabank’s products. Primary marketing areas of ownership include (but not limited to): broadcast advertising (TV, Radio, Print), and social and digital marketing.
• Unites all stakeholders around a unified visual brand and creative excellence, using results, and marketing expertise to ensure our marketing is consistently breaking through and driving results.
• Understand how the Bank’s risk appetite and risk culture should be considered in Credit Card and unsecured lines of credit activities and decisions.
• Champions collaboration between key partners including Business Lines, Digital Marketing (performance and eCommerce teams), Channels (branch, CC, SOL/MOB), Retail Customer Insights and Analytics, Customer Experience, Legal and Compliance teams.
• Creates an environment in which his/her team pursues effective and efficient operations of his/her respective areas, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational risk, regulatory compliance risk, AML/ATF risk and conduct risk, including but not limited to responsibilities under the Operational Risk Management Framework, Regulatory Compliance Risk Management Framework, AML/ATF Global Handbook and the Guidelines for Business Conduct.
• Builds a high performance environment and implements a people strategy that attracts, retains, develops and motivates their team by fostering an inclusive work environment; communicating vison/values/business strategy and managing succession and development planning for the team.

Reporting Relationships

• Primary Manager: Director, Product Marketing
• Direct Reports: +1

Dimensions

• Budget oversight
• End to end project management

Do you have the skills that will enable you to succeed? We’d love to work with you if you have the following:

• Bachelor’s Degree in Marketing, Communications, Public Relations or related field.
• Several years’ experience in marketing, brand marketing and/or account management
• Experience working in a matrix organization

Working Conditions

• Work in a standard office-based environment; non-standard hours are a common occurrence. Limited travel domestically.