This role, reporting to Manulife’s Head of Global Functions & Communications Strategy, will spearhead our insights, analytics and digital offerings, aligned to our Global Communications Strategy. They will partner closely with the Global Communications Strategy Team and our Global Communications Leaders to champion digital best practices, measure and track our work, ensuring our communications team are both rigorous and innovative by leveraging leading tools, reporting and measuring across channels. This role administers key digital tools and workflows (Smartsheet, Staffbase, Hootsuite), builds dashboards and recurring reports, synthesizes data, enables teams through training and governance that informs communications strategy and optimizes performance. This individual will be curious, embracing new technology advance team processes and digital usage, in coordination with Manulife’s AI-powered organization strategic priorities.

Key Responsibilities

• Analytics, measurement & reporting: Define measurement approaches and KPIs aligned to Global Communications goals; establish consistent reporting methodologies across channels, campaigns, and regions, creating reports in PPT, Excel, and PowerBI. Produce recurring performance reports (weekly/monthly/quarterly) and executive-ready readouts; create and maintain dashboards that highlight trends, insights, opportunities, and risks.
• Insights & recommendations: Translate data into clear narratives and actionable recommendations to improve content strategy, channel performance, employee engagement, and campaign outcomes.
• Digital tool oversight and governance: Serve as product owner/administrator for Smartsheet, Staffbase, Public Relay, and Hootsuite for Global Communications, working closely with the Global Technology team—configuration, user access, taxonomy/tagging standards, and workflow optimization. Establish guidance, templates, and best practices for consistent use (e.g., naming conventions, metadata, publishing/approval workflows, reporting tags, and documentation).
• Distribution lists and mailbox governance: Establish best practice maintenance, moderation, and ownership structure, working with the Global Communications Leadership Team to ensure we have clarity and rigor around our distribution lists and shared mailboxes for our executive leadership teams and Global Comms team. This includes consolidating and adding moderation, as needed.
• Training & enablement: Develop and deliver training for team members and contributors who use the tools; create how-to resources, office hours, and onboarding materials; ensure adoption and compliance with standards.
• Stakeholder partnership: Collaborate with segment teams, global leads, and practice areas, ensuring aligned on needs for tools, data, and reporting, to pull bespoke insights and analytics by campaign.

Required Qualifications

• Bachelor’s degree or equivalent practical experience in analytics, communications, marketing, business, information systems, or a related field.

• 6+ years of relevant project management experience, understanding of corporate communications and digital tools a must.

• Experience in communications, marketing, digital analytics, or a related insights function, with demonstrated ability to translate data into decisions.

• Hands-on experience with reporting and dashboarding (e.g., Excel, Power BI, Tableau, Looker, or similar).

• Experience administering, managing, or governing digital collaboration/publishing tools—particularly Smartsheet, Staffbase, Adobe Analytics, and/or Hootsuite (or comparable platforms).

• Demonstrated ability to develop training materials and deliver training to diverse audiences.

• Experience with social media listening and performance measurement, including synthesis of qualitative and quantitative insights.

• Strong writing and presentation skills, with the ability to communicate complex analyses clearly to non-technical audiences.

• Strong project management and stakeholder management skills; ability to manage multiple priorities and deadlines.

• Experience supporting global, matrixed communications teams and tailoring reporting for executive audiences.

• Experience building measurement frameworks for executive communications, employee communications, and/or issues management.

• Familiarity with UTM strategy, web analytics concepts, and content performance measurement.

Key Competencies

• Analytical thinking and attention to detail
• Ability to synthesize and tell a clear story with data
• Operational excellence and process design
• Tool/product mindset with a focus on user experience and adoption
• Collaboration and influence without authority
• Discretion and sound judgment, especially with sensitive communications topics

When you join our team:
We’ll empower you to learn and grow the career you want.

We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

As part of our global team, we’ll support you in shaping the future you want to see.

#LI-Hybrid

The role being advertised is an existing vacancy.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html .

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact hr@manulife.com .

Referenced Salary Location

Toronto, Ontario

Working Arrangement

Hybrid

Salary range is expected to be between

$73,725.00 CAD - $122,875.00 CAD

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact hr@manulife.com for the salary range for your location.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact hr@manulife.com for more information about U.S.-specific paid time off provisions.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement .