Who you are

• 2+ years in performance marketing on the creative side. You've made ads that shipped and you know what the numbers felt like afterward
• Strong copywriting instincts. You understand the psychology of why people click, and your copy reflects that without sounding like it was written by a formula
• Fast and confident in Canva and/or Figma. You can produce 100 to 150 polished static concepts per week without bottlenecking, and your design sense shows even at speed
• Hyperactive social media user. You're naturally absorbing what's performing on Instagram and TikTok, not just scrolling
• Native-level English. You'll write copy targeting US audiences including teachers, institutions, and enterprise buyers, and precision matters
• Startup-comfortable. You're energized by autonomy, unbothered by ambiguity, and you'd rather move and adjust than wait for a perfect brief
• Bonus: experience at a performance marketing agency, or familiarity with the EdTech, SaaS, or AI space

What the job involves

• This is GPTZero's first in-house creative hire on the paid side
• You'll own the full creative loop from concept to brief to finished asset, and use test results to make the next batch smarter
• Beyond paid ads, you'll contribute to brand design and content imagery that keeps GPTZero's visual identity cohesive across channels
• You'll work directly with the growth team and report into paid acquisition
• The volume is real - 100 to 150 static concepts per week
• Some of our most effective ads have broken conventional marketing logic - we want someone who finds that exciting, not uncomfortable
• Research competitors, social feeds, and emerging ad formats to generate a continuous stream of creative hypotheses specific to GPTZero's audiences: educators, students, enterprise buyers, and writers
• Write tight, hypothesis-driven creative briefs for each batch, with a clear angle, messaging rationale, and target audience per ad
• Design 100 to 150 static ad concepts per week in Canva or Figma for Meta (Facebook and Instagram), using internal templates and tools to keep production efficient
• Incorporate real product imagery into statics: screenshots, UI moments, and feature highlights so ads feel grounded in what GPTZero actually does
• Synthesize performance data from live tests to identify winning patterns and apply those learnings to improve the next cycle
• Support brand design and blog post imagery on an ongoing basis, keeping the visual language consistent as we publish content across channels
• Own the creative strategy layer over time, building a repeatable system for ideation, production, and iteration that scales with the team
• Part-time to start: 10–15 hours per week, with the goal of scaling to full-time as the creative function grows

Benefits

• 🏥 Health, dental, and mental health benefits
• 💻 Hybrid work in Toronto and NYC offices
• 🍰 Equity
• 🏝 Flexible PTO
• 🎉 Regular company retreats
• 💡Mentorship opportunities with our world-class advisors and investors
• 🙌 Wellness and learning stipend